Lesson 12: TEXT MEDIA &

INFORMATION
PRESENTED BY:
Cabildo, Princess Jandel C.
Jalar, Gabriel O.
TEXT MEDIA & INFORMATION
• TEXT MEDIA- either printed or digital text
material published for the purpose of
communicating information to audience.
• TEXT INFORMATION- A non fiction writing written
with intention of informing the reader about a
specific topic
a. TEXT
• Any media product we wish to examine
• Effortful to comprehend
• Has its limitations too
• Images can communicate everything at
once
a. TEXT
PARTS OF THE TEXT
• Titles
• Headings
• Bold Print and Italic
• Charts, Tables and Graphs
• Illustration
• Caption
TEXT TYPES, FORMAT AND SOURCES

TYPES
• Brochures, magazines, textbooks and instruction
manuals, news paper article, Encyclopedia
FORMAT
• Documentary, news article, interviews,
advertisement, images
SOURCE
• Books, magazines, newspaper, articles
b. TEXT AS VISUAL

a. Typeface (font, font type, or type) refers to the

representation or style of a text in digital
format.
b.B. A typeface is usually comprise of alphabets,
numbers, punctuation marks and etc.
c. In the absence of images and drawings, text is
the easiest way of communicating to your
audience. Use of various font types can express
different emotions or meaning.
b. TEXT AS VISUAL

TYPES OF TYPEFACES
• Serif (Times New Roman, Garamond, Baskerville)
• Sans Serif (Arial, Helvetica, Tahoma, Verdana,
Calibri)
• Slab Serif (Rockwell, Playbill, Blackoak)
• Script ( Edwardian, Vladimir, Kunstler)
• Decorative (Chiller, Jokerman, Curlz MT)
c. DESIGN PRINCIPLES & ELEMENTS

1. EMPHASIS 2. APPROPRIATENESS –how

• Bold texts fitting/suitable the text is
used for a specific
• Italicized audience
• Have a heavier weight • Times New Roman
• Darkened/lightened • Arial
• enlarged • Aharoni
• Rockwell
c. DESIGN PRINCIPLES & ELEMENTS

3. PROXIMITY –how 4. ALIGNMENT –how the text

near/far text elements is positioned in the page
are from each other (left, center, right, or
justified)

5. ORGANIZATION –
conscious effort to
organize different text
elements in a page
c. DESIGN PRINCIPLES & ELEMENTS

6. REPETITION 7. CONTRAST
• Consistency of • creates visual interest
elements
• Two elements are
• Unity of the entire
different from each
design
other;
• Repeating some
typefaces within the 1. White text on dark
page background
2. Large font with small
font
QUIZ

1. Either printed or 2. A non-fiction written

digital text material with intention of informing
published for the purpose the reader about a specific
of communicating topic.
information to audience. A. Text
A. Text media B. Text Media
B. Proximity C. Text Information
C. Contrast
3. Examples of text media 4. All are parts of text
A. encyclopedia, brochure, EXCEPT:
newspaper article A. Illustration
B. Facebook, Instagram, B. Alignment
Youtube C. Caption
C. Title, heading, caption
5. The following are 6. It is how
types of typefaces fitting/suitable the text
EXCEPT: is used for a specific
A. Slab Serif audience.
B. Italicized A. Organization
C. Decorative B. Emphasis
C. Appropriateness
7. Conscious effort to 8. The text is positioned in
organize different text the page (left, center,
elements in a page. right, or justified).
A. Organization A. Proximity
B. Repetition B. Alignment
C. Contrast C. Repetition
9. It is how near/far text 10. It should be in bold
elements are from each texts, italicized, has
other. heavier weight,
A. Proximity darkened/lightened, and
enlarged.
B. Alignment
A. Proximity
C. Repetition
B. Emphasis
C. Repetition