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Swiggy and Zomato
Swiggy and Zomato
The online food delivery market in India was valued at INR 45.58 Bn in 2017 and is expected
to expand at a compound annual growth rate (CAGR) of ~38.08% from 2018 to 2023.
This growth has triggered a massive influx of investments into online food delivery services
such as Swiggy which has raised $1.31 billion in three rounds during 2018.
Zomato, which leveraged its large base of restaurants in the country, launched its food
ordering service ZomatoOrder in April 2015.
The recent innovations in the global market are:
Mobile ordering
iPad order kiosks
Facebook ordering
Tabletop e-waiter & checkout
Digital menu boards + smartphones
Demand Drivers
• 1. Encouraging Demographics
• 2. Promising Income & Consumption Levels
• 3. Favourable Lifestyle Changes
• 4. Rising Number of Working Women
Supply Drivers
• This paper discusses and analyses the type of online delivery service
models of four different companies like swiggy, zomato, food panda and
Fassos.
• Full customer transparency: Food delivery companies will have to be
able to match their level of service and transparency, via Smartphone. In
addition, they help businesses optimizing routes and managing their
fleet in real time.
• Drone delivery: The top most valued, unexplored and toughest model is
the home cooked food model. This is truly where the greatest potential
lies and innovation can spin off this industry in a wholly new direction.
Key Success Factors of Online Food Ordering Services: An Empirical Study
Zulkarnain Kedah , Yusof Ismail, A.K.M. Ahasanul Haque & Selim Ahmed (2015)
• In this paper it was found that online food ordering apps nowadays
become fast moving in India, people do not find adequate time to go
for ordering food, because of fast pace of life. It gives a different
experience and consumer can make the food ordering more
fashionable over the internet as they getting used it and becomes
more enjoyable and easier.
A Study on Impact of Online Food delivery app on Restaurant Business special
reference to zomato and swiggy
Dr.Mitali Gupta (January 2019)
• The main objective of this research was to study the impact of zomato
and swiggy on restaurant business.
• The changing urban way of life of the normal Indian is sufficiently
emotional to be ideal for the food-on-the– go and fast home delivery
models to develop at higher rates.
Consumer Perception towards ‘Online Food Ordering and
Delivery Services’: an empirical study
Zomato Swiggy
Below 20 Between 20 & 30 Between 30 & 40 Above Below Between 20 & 30 Between 30 & 40 Above
10%
15%
85%
90%
Q. What is your gender?
Zomato Swiggy
Male Female Male Female
25%
35%
65%
75%
Q. What is your education level?
Zomato Swiggy
High school & below senior secondary High school & below senior secondary Graduation Post Graduation
Graduation Post Gratuation& above
8%
7% 13%
25%
68%
79%
Q. Do you order food online, if yes from which company do you
prefer?
Response No’s
Zomato 20 (50%)
Swiggy 20 (50%)
Total 40
Q. On the scale of 5, how much are you satisfied with food
delivery service provider?
Zomato Swiggy
1 2 3 4 5
1 2 3 4 5
6%
6%
25% 28%
67%
69%
Q. Would you recommend others to buy food online?
Response No’s
Yes 40 (100%)
No 0 (0%)
Total 40
CHI-SQUARE TEST
Asymptotic Significance
Value df (2-sided)
Pearson Chi-Square 2.170a 4 .705
Likelihood Ratio 3.481 4 .481
Linear-by-Linear Association
1.351 1 .245
N of Valid Cases 40
Relationship between Education and Satisfaction level:
• H0= There is no relationship between Education and Satisfaction level.
• H1= There is relationship between Education and Satisfaction level.
Chi-Square Tests
Asymptotic Significance
Value df (2-sided)
Pearson Chi-Square 7.565a 12 .818
Likelihood Ratio 11.083 12 .522
Linear-by-Linear Association
1.117 1 .291
N of Valid Cases 40
Relationship between Gender and Satisfaction level:
• H0= There is no relationship between Gender and Satisfaction level.
• H1= There is relationship between Gender and Satisfaction level.
Chi-Square Tests
Asymptotic Significance
Value df (2-sided)
Pearson Chi-Square 1.663a 4 .797
Likelihood Ratio 2.285 4 .684
Linear-by-Linear Association
.028 1 .867
N of Valid Cases 40
Paired Sample T-Test
• Small sample size: The sample size was only 40 respondents which a very
small size to base a research and give conclusion about the industry.
• Time and correspondent bound: The research was conducted in a short
span of time
• and the respondents mostly comprised of students. The responses of the
respondents may be affected by some particular situation prevailing at
that particular time.
• Might get biased response: As discussed earlier that the sample size was
small also considering that the interview were conducted in a short span of
time, there is high probability that the respondents might have given biased
responses
REFERENCES
• Dr. vijaya Lakshmi kanteti, Innovative strategies of startup firms in India - A study on online food delivery companies in
India. (2018)
• Dr, Neha parashar ,Ms. Sakina ghadiyali, A STUDY ON CUSTOMER’S ATTITUDE AND PERCEPTION TOWARDS DIGITAL FOOD
APP SERVICES, Jan (2017) .
• Dr.Mitali Gupta, A Study on Impact of Online Food delivery app on Restaurant Business special reference to zomato and
swiggy , January (2019).
• H.S. Sethu, Bhavya Saini, Customer Perception and Satisfaction on Ordering Food via Internet, a Case on Foodzoned.Com,
in Manipal , July ( 2017 )
• Mr. Mustafa Abbas Bhotvawala, Nishant Bidichandani, Harsh Balihallimath and Dr. M. P. Khond. (2016). A Comparative
Study of Aggregator Food Delivery Services in India, September (2016).
• Mrs. I.karthika, Miss. A.Manojanaranjani , A Study on the various food ordering apps based on consumer preference,
(2018).
• Surayadev Singh Rathor, Mahik Chaudhary, consumer’s perception on online food ordering, December (2018).
• Warrington, T., Abgrab,N.J., & Caldwell, H. (2000). Building trust to develop competitive advantage in E-Business
Relationships. In Competitive review ( 160-168).
• Zulkarnain Kedah , Yusof Ismail, A.K.M. Ahasanul Haque & Selim Ahmed, Key Success Factors of Online Food Ordering
Services:An Empirical Study , July (2015).
• Website references (www.swiggy.com, www.zomato.com, www.foodpanda.com, www.ubereats.com)
• Websites for Numerical data (www.crafts.co, www.mckinsey.com)