Evaluating target audience of the

message and other ways of presenting

the message
 If youhope to communicate with people in a way
that shares information, and especially, changes
behavior and has a serious impact, you need to
know your audience. It’s a fundamental principle
of great communication. Understanding the
perspective of the people you're talking to helps
you become a better presenter and professional.
 Knowyour audience. Know what they care about.
Know what they want to hear. And by knowing
them, and focusing your message, you can show
them that you are a resource. You engage your
audience and have a greater impact. 
 what the audience really cares about,
 what your most important points are, and
 howto map them into a clear story that creates
an engaging talk. 
 The problem is that different audiences care about and
respond to different things—so if you want to be
engaging, you need to customize your message every
time you speak.
 Itis how to ensure that you customize your message,
cut through the noise, and keep your audience engaged
with what you’re telling them—no matter who or where
they are. These five key reminders will ensure that your
words achieve the impact they deserve—when you win
your audience's full attention and engagement.
 Know What Your Audience Cares About
 Your audience won't care about what you say until
you've demonstrated that you care about them. As
you plan your presentation, ask what are the
challenges and needs of your expected audience?
What are the three to four main questions or issues
on their minds about your topic? 
 Ifyou don’t know, ask a few people who will attend
your presentation, or if no information is available,
make your best guess.
 Then start your presentation by reminding your
audience of their identified concerns.
Map Out Your Main Points for Your Audience
Most presentations feel like an information dump, not
a clear story with a set of main points. Presenters
usually know much more than other people want or
need to know about any necessary topic. 
The people who stand out as presenters, the
ones who are heard and have influence, start out by
acknowledging the problem of the audience’s that
they are helping to solve. Then, as they prepare their
presentation, they separate the must know from the
nice to know.
 Takehalf of whatever preparation time you have to
focus on the heart of your presentation and what your
audience needs to know that will help them. The best
way to break the “curse of knowledge” is to focus on
what’s most important to both you and the audience.
 Map your presentation out on a whiteboard or piece of
paper, or use a set of sticky notes. What sequence of
points is best? Is there an order to the points that will
make more sense for your audience? How do your points
relate to each other? Make them clear.
 Tell Stories and Use Examples Your Audience Will
Find Relatable

To relate to them, people need the ideas grounded in

stories and examples. Human brains are wired to relate
to stories and to remember them. So, cover fewer points
—better—with many examples. And, whenever possible,
make the examples from their day-to-day experience
Tell stories about how to use the idea you’re sharing.
Make the bridge clear between your topic and their lives
and interests.
Customize and Improvise by Knowing Your Audience
Once you've created a good presentation that visually
supports your main message, you have the freedom to
tailor it to each audience you serve. You can make your
point and then ask out loud, “So why should you care
about this?” and tailor your answer to the audience that
is in front of you. 
 What is communication strategy? - it is the blueprint or
plan
- it maps the hows to conveying a message
 -itis designed to help people to communicate
effectively and accomplish individual or organizational
objectives
- it is also defined as the choice of the most useful
objectives of communication, and recognition of a
particular brand and its strategies in terms of attitude
 Kinds of communication strategies
 1. Verbal communication strategy - can either be written and
oral commuication
 a) Written communication -comprises e-mails, chat, fax
messages, and text messages
 b) Oral communication - may involve phone calls, video chats,
aside from face-to-face conversation
 2. Non-verbal communication strategy - is more on visual cues
such as facial reactions, body language, voice tone, and the
physical distance between communicators
 Examples:
 Shaking hands Patting the back Eye contact Etc.