Creativity

and
Innovation
OUMH1603 LEARNING
SKILLS FOR 21ST
CENTURY
Learning Outcome
1. Define the meaning of creativity,
innovation and design thinking
2. Describe the relationship between
creativity and innovation with learning
3. Explain design thinking as a strategy for
innovation
4. Adopt and apply tools for creativity and
innovation.
Introduction
 Creativity is the spirit, the attitude
and bravery to try something new,
to be open to the unexpected

Introduction Innovation is the implementation

of something new

Design thinking is the “how to”, the

approach, the mindset and
behaviors on the way.
The concept of
Creativity and
Innovation

- Professor
Arne Dietrich
Creativity
Matrix
Deliberate cognitive: Thomas Edison (I haven't
failed, I've just found 10,000 ways it won't work).
Build knowledge, pay attention, make connections

Deliberate emotional: ah-ha moment. Flash of

insight, emotions/feelings. Bad chain of events leads The concept
to a revelation.
of Creativity
Spontaneous cognitive: Isaac Newton and the and
Apple. Eureka, dopamine, out of the box
unconscious thinking. Innovation
Spontaneous emotional: Einstein. Epiphanies from
artists and musicians. Least controlled
 “the introduction of something
new” (Webster Dictionary)
“significant positive change” (Scott
Innovation Berkun)
“not just having an idea – but
executing it so that it creates value”
(Tim Kastelle)
Creativity
vs.
Innovation
Creative People – Sylvia Duckworth
3. Encourage thinking and
2.Enable to express 4.Remember your
1.Personal character problem solving and
yourself concerns
problem solving

8.Connecting with others

5.Allowing you to have 6.Make a job or whatever 7.Enjoy access to
through their mutual
fun and having fun it takes to reach it neighborhoods
friends

10. Encouraging someone

to take a turn for the sake 11.Resources for 12.Create a lifetime of
9.Improve your focus
of repetition — to reduce innovation learning
the risk of getting signed
Information
Vs.
Knowledge
Exercise 01 - Connect the dots
a) Without raising the pen, try to connect all the
dots
b)Repeat with 4 straight lines.
You have 3 minutes.
Characteristics of Creative People
https://numerons.files.wordpress.com/2012/04/01-3
2-traits-of-highly-creative-people.pdf

D:\OUM\May20\OUMH1603\MySlide\Sample Slide\
01-32-traits-of-highly-creative-people.pdf
Creativity, Innovation and Learning

Source:
https://www.youtu
be.com/watch?v=
RwGlaCTnNys
Design Thinking as a Strategy for Innovation
Design Thinking as a Strategy for Innovation
 It has a human-centered core. It encourages organizations
to focus on the people they're creating for, which leads to
better products, services, and internal processes.

Design Empathy — Understanding the needs of those you’re

designing for.
Thinking as a
Strategy for
Ideation — Generating a lot of ideas. Brainstorming is one
Innovation technique, but there are many others.

Experimentation — Testing those ideas with prototyping.

Design Thinking as a Strategy for
Innovation

https://youtu.be/a7
sEoEvT8l8
Tools for
Creativity
and
Innovation
Exercise 02 - Connect boxes
Without crossing lines, try to connect
 A with A,
 B with B, and
 C with C.

http://www.time-to-innovate.com/en/steps_matrix
 Creativity is one of 4C Neccessity
(Collaboration, Creativity -
Communication, immiganation
Creativity and Critical Innovation -
Thinkin implementation
Summar
y
Design thinking is a
Creative thinking – being solution-based that uses
in an optimal state of creativity to solve
mind where new ideas complex problems,
can be generated validated by real-world
learning