Masters of Business Administration (Part

-Time) Marketing Management

THREE YEAR PART TIME MBA PROGRAM
Batch 2021 – 24

K J Somaiya Institute of Management, India 1

Why Somaiya ?
• Amongst the pioneers in Marketing Management Part Time Programme Since 1993

• Batch 2020 – 23 will be the first batch of K J Somaiya Institute of Management under
Somaiya Vidyavihar University (SVU) Private University

• Syllabus and curriculum updated to the level of Full Time MBA programme

• Updated Pedagogy with inputs from the industry

• A rich Alumni base to connect to

• Industry experienced Full Time faculty, with best-in-the Industry Visiting Faculty

• Under AACSB accreditation bringing gold standard to management education meeting

global quality standards.

K J Somaiya Institute of Management, India 2

What is special about Marketing Management ?

 Educated and Trained over 2000 students for the last 37 years
 Skilled students with excellent career growth prospects
 This 3 year marketing specialization programme has
enabled participants to climb the career path in inspiration
organizations like Google, Accenture, Dow Chemicals,
CIPLA, Dream 11, to name just a few.

K J Somaiya Institute of Management, India 3

K J Somaiya Institute of Management, India 4
Research Papers presented by Part time students
in International Conferences

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Pedagogy

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Cutting-edge subjects to Broaden Your Horizon & Leverage your
Future career

• Brand Management,
• Integrated Marketing
Communications, •Marketing of IT Services,
• Sales and Distribution • Retail Management,
• Digital Marketing •Luxury Marketing
• Rural Marketing

• Entrepreneurship
• Diversity and
inclusion

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MBA (Part Time) – Marketing Management – First Year

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MBA (Part Time) – Marketing Management – Second Year

IV Trim V Trim VI Trim

• Business Environment • Business To Business •Marketing Strategy

• Services Marketing Marketing (B2B) • Rural & Social
• Consumer Behaviour • Integrated Marketing Marketing
• Marketing Research Communications • Project
• Digital Marketing

K J Somaiya Institute of Management, India 9

MBA (Part Time) – Marketing Management – Third Year

VII Trim VIII Trim IX Trim

•International Marketing •CRM and E-CRM •Luxury Marketing

• Sales & Distribution • Shopper Experience • Marketing of IT
Management Management Services
• Retail Management • Strategic Management • Marketing Finance
• Entrepreneurship • Business Ethics
Management • Corporate Governance
• Marketing of Financial
Services

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Guest Lecture

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Guest session

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Marketing Genius at Play

13
K J Somaiya Institute of Management, India
Guest Lectures

K J Somaiya Institute of Management, India

Sports Infrastructure

SKATING TRACK

CRICKET GROUND

SQUASH COURTS

TENNIS COURT

K J Somaiya
K J Somaiya InstituteInstitute of Management,
of Management, India India
Sports Infrastructure

BADMINTON COURT

KABADDI AND KHO-KHO

FIELD
OUTDOOR CHESS BOARD

FOOTBALL
FIELD K J Somaiya
K J Somaiya InstituteInstitute of Management,
of Management, India India
Sports Infrastructure

OUTDOOR TABLE TENNIS

TAEKWONDO HALL
VOLLEYBALL COURT

YOGA HALL
K J Somaiya
K J Somaiya InstituteInstitute of Management,
of Management, India India
Welcome Ice-breaker

K J Somaiya Institute of Management, India

Outbound Induction Program with
Management Games and Ice-breaking sessions

K J Somaiya Institute of Management, India

CSR initiative - Chhota Sikka by MBA (Part Time)

K J Somaiya Institute of Management, India

Six Sigma Certification Program from KPMG

K J Somaiya Institute of Management, India

Concurso - Annual Business Quiz

K J Somaiya Institute of Management, India

Metamorph X- Annual Sports and Cultural Event

Sports Event

K J Somaiya Institute of Management, India

THANK YOU

K J Somaiya Institute of Management, India 24