1 Future to urism b e lo ng s to p o st-mille nials

The lo we st d e p e nd e ncy ratio b e twe e n p ro d uctive Inte rne t 6 4 ,8 % to tal p e o p le

and no n-p ro d uctive p e o p le will b e in 2021. p e ne tratio n in
54 Ind o ne sia 8 0 ,4 % lo we r Se co nd ary
52
(2018) 9 0 ,2 % up p e r Se co nd ary
50
Demographic bonus
66,2 91,0 88,0
48

46

44

% internet user
42

40
2015 2020 2025 2030 2035 2040 2045

Source: Bappenas, BPS, and UNFPA (2018): Proyeksi Penduduk Indonesia 2015-2045. Sumber: APJII (2019): Penetrasi dan Pengguna Internet Indonesia 2018.
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2 Natural & Cultural Re so urce s: Ind o ne sia’s asse t

World
Singapore 17 7 2 3 66
Malaysia 29 34 11 36 31
Thailand 31 63 42 32 21
Indonesia 40 72 4 71 18
3 The shifting d e mand o f hum an ne e d

TECHNOLOGY HUMAN NEED OF WELL-BEING TOURISM

(Maslo w)

SELF-ACTUALIZATION
IR 4.0 Mo rality, cre ativ ity , sp o ntane ity,… Self-
discovery
ESTEEM
Re sp e ct, achie ve m e nt, re co g nition…

LOVE & BELONGING

Frie nd ship , fam ily, se nse of co nne ctio n , …

SAFETY
Se curity, e m p loym e nt, he alth, …

Early PHYSIOLOGICAL
technology Air, wate r, fo od , she lte r, clothe s, sle e p , … Relaxation
CREATOR CREATION
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4 Unive rsal Value : Synthe size r o f to urism and he ritag e

to discover TOURISM
HERITAGE
supply demand
Cultural:
• Bo ro b ud ur Te m p le Co m p o und . • Ed u-to urism
• Pram b anan Te m p le Co m p o und . VALUE • Eco -to urism
• Sang iran Early Man Site . inte rp re ting the p ast, • Re lig io us to urism
• Sub ak Cultural Land scap e .
cre ating the future • Ad ve nture to urism
• O m b ilin Co al Mining He ritag e o f
Sawahlunto. Values: aesthetic, spiritual, social, •…
historical, symbolic, authenticity,
Natural: scientific, …

• Ujung Kulo n Natio nal Park.

• Ko m o d o National Park. demand supply
• Lo re ntz Natio nal Park..
• Tro p ical Rain Fo re st o f Sum ate ra.
to conserve
sustainable heritage = sustainable tourism
5 Ed ucatio n: Fue l fo r sustainab le d e ve lo p m e nt

“Sustainab le d e ve lo p m e nt is d e ve lo p m e nt that m e e ts the ne e d s o f the p re se nt g e ne ratio n

witho ut co m p ro m ising the cap acity o f future g e ne ratio ns to m e e t the ir o wn ne e d s”
O ur Co m m o n Future

• Cultural sustainab ility: the cre ative arts

and he ritag e (b o th tang ib le a nd
intang ib le ) as a so urce o f cultural
no urishm e nt fo r co m m unity we ll-b e ing .
• So cial sustainab ility: culture as an
im p o rtant co ntrib uto r to so cia l co he sio n,
se nse o f p lace , live ab ility.
• Eco lo g ical sustainab ility: culture as a
m e ans fo r raising co m m unity a ware ne ss o f
e nviro nm e ntal issue s.
• Eco no mic sustainability: co ntrib utio n o f
the cre ative ind ustrie s to lo ng -te rm
g ro wth and e m p lo ym e nt.
Source:
Throsby (2019)
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6 Aw are ne ss: Fo cus o n q uality o ve r q uantity

Carrying capacity
(avo id ing co ng e stio n)
1.93 days
the average length of stay of tourists at star-rated
hotels in Indonesia in 2019

Average length of stay of tourists from ASEAN countries

in Malaysia in 2018 (number of nights).
Singapore 2.4

Thailand 4.7

“Do no t d isturb me ” Indonesia 5.0

Brunei 2.8

Philippines 4.2

Vietnam 5.5

Other ASEAN 7.1

Source: Statistica (2019) ananto@kemendikbud

7 Eng ag e me nt: No o ne le ft b e hind

“Co m m unity
p articip atio n is a
m aste r ke y fo r
sustainab ility...”

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8 Co nne cting the d o ts: Inte g ratio n o f all re so urce s

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