M.S.P MANDAL’S
DEOGIRI INSTITUTE OF TECHNOLOGY AND MANAGEMENT STUDIES AURANGABAD

PROJECT ON
“A STUDY OF CONSUMER SATISFACTION OF DOMIONS”

SUBMITTED BY
KASHISH ROHRA
 
 
 
GUIDED BY, PRINCIPAL

ASST PROF: SHRUTIKA KHOLE Dr ANUYA AJAY CHANDORKAR

YEAR 2020-2021
SUBMITTED TO
Dr BABASAHEB AMBEDKAR MAHARATHWADA UNIVERSITY
 INDEX
A STUDY OF CONSUMER SATISFACTION OF DOMINOS

• INTRODUCTION
• KEY INFORMATION
• VISION AND MISSION
• OBJECTIVES OF THE STUDY
• CONCLUSION
• RECOMENDATION
• BIBLIOGRAPHY

2
 INTRODUCTION
Domino's Pizza branded as Domino's, is an American multinational pizza
restaurant chain founded in 1960 and led by CEO Richard Allison. The
corporation is headquartered at the Domino's Farms Office Park in Ann
Arbor ;Michigan . As of 2018, Domino's had approximately 15,000 stores,
with 5,649 in the U.S., 1,232 in India, and 1,094 in the U.K. Domino's has
stores in over 83 countries and 5,701 cities worldwide.
• Domino's pizza India ltd. was incorporated in March 1995 as the master
franchisee for India and Nepal, of domino's pizza international inc., of
U.S.A. Moreover, the company holds the master franchisee rights for Sri
Lanka and Bangladesh through its wholly owned subsidiary.
• Dominos pizza India has a network of 274 stores, in 55 cities, in 20 states
and union territories (as on 31st august 2009). According to the India
retail report 2009, dominos are the largest pizza chain in India and the
fastest growing multinational fast food chain between 2006-2007 and
2008-2009 in terms of number of stores.
 KEY INFORMATION
• Type - Public (NYSE: DPZ)
• Founded - Ypsilanti, Michigan, U.S. (1960)
• Headquarters - Ann Arbor, Michigan, U.S.
• Founder - Tom Monaghan
• Chairman & CEO - David Brandon.
• Industry - Restaurants
• Products Pizza - · sandwiches  ·pasta  · chicken
wings ·desserts
• Employees - 145,000
• Website- www.dominos.com
• VISION
“Exceptional people on a mission to be the best pizza
delivery company in the world”

• MISSION
“Domino’s Pizza is the Pizza specialist who
consistently delights the customer with great taste
and choices in pizza with friendly, courteous team
members providing prompt, safe delivery service”
 
 OBJECTIVES OF THE STUDY
• To study the FMCG industry.
• The market position of the main players in the
industry.
• To know awareness of people towards
Dominos Pizza.
• To know the domino’s Pizza working in India.
 CONCLUSION
• Going through the analysis of response from the survey conducted, it is concluded that
Dominos is able to be and retain at top among all the fast food chains

• Dominos is also preferred over Pizza hut, McDonald’s and KFC.

 
• Dominos is providing its customers good quality food products.
 
• Though not wide but its product line is quite impressive. It includes meals for both
Vegetarian and Non-Vegetarian and satisfies both section of customers.
 
• Dominos is also providing its customers a well provided and comfortable ambience.
• It has been rated as ‘very good’ by its customers in terms of Taste and Variety of food and
promptness of delivery.
 
• Dominos maintains its consistency in taste and quality
 RECOMENDATIONS
• Maintain consistency in the taste and quality of products.
• Include more items in its product line like burgers.
• Include more promotional and advertising measures to increase its sales
or to increase its market share.
• They Should also freeze their Ice Creams at higher Temperature so that it
does not get melted so early.
• The most important thing is that they should also sell pizza’s without
cheese because today’s generation is more Diet Conscious and each and
every pizza of Dominos is more or less of cheese so they should make
pizza’s without cheese.
• One Thing more Dominos should start is giving Customized waiter
Services instead of Self Services.
• The Soft Drinks provided in Dominos is more of Ice and less of Cold Drink.