Modern Hijab

Presentation Skill - Final Project

 Our Team

Muhammad Mufti Muhammad Riezqy

Ashshiddiqi Ash Shiddieqy
20.11.3386 20.11.3377

Romansa Yudharistya Muhammad Alif

Musthofa
20.11.3395 20.11.3368
AMMALIYA COLLECTION
Jl. Yos Sudarso, Karang Duwo, Sragen Tengah, Kec. Sragen, Kabupaten
Sragen, Jawa Tengah 57211
 Why did I choose the hijab business?
The reason I created a hijab entrepreneur is because wearing the hijab is an order from Allah SWT which is an
obligation for a Muslim woman. In addition to showing identity, hijab can also maintain the honor of Muslim women.
Various models of hijab are marketed to attract consumer interest. How to wear the hijab is even more modified in
such a way to make it look attractive. Islam requires every Muslim woman to wear the hijab. By wearing a hijab,
someone is expected to behave, someone is expected to behave in accordance with religious ethics. Hijab can also
protect from unwanted things such as avoiding men who like to seduce women.

In line with the times, the progress of the trend in wearing the hijab with the increase in hijab models makes it
easier for people, especially women, to wear and feel fashionable and have various models according to world
developments. Every Muslim woman is required to wear a hijab that has existed before or in accordance with the
teachings of the Islamic religion by giving meaning in accordance with existing rules through her own actions or
behavior.
 Business Location
Our business locations are in areas that meet the following requirements:

01 02
Located near the Close to residential
community center, in communities
terms of road access

03 04
This location We also open online shops
allows all walks of such as Shopee and market
life to visit on various social media
such as: Instagram,
Facebook, WhatsApp.
Target Customers
Our target or target is all Muslim women of all ages. We
started promotions on social media, so that our products can
be seen directly by consumers and can make it easier for
consumers who want to have the products we sell, without
having to visit our place of business. This promotion is done,
because we think the promotion will be more effective.
 Product Excellence
The advantages of using Ammaliya Collection products here are, as follows:

1 2 3
Has a variety of the latest Has a price that is quite Has a material that is
trend models affordable for comfortable for consumers
consumers to use
 Hijab Collection Marketing Strategy

01 02 03
Product Price Promotion
Product Strategy Pricing Strategy Promotion Strategy

04 05 06
Place People Physical Evidence
Distribution Place Individual Strategy Marketing Strategy in the
Strategy Form of Physical
Evidence
 Sales Results from Hijab Collection Marketing Strategy
(Capital Aspect)

No Type Unit Price (Rp) Amount Total (Rp)

1 Hijab Paris Colorful 7.000/pcs 12 pcs 84.000

2 Hijab Pasmina Paris 14.000/pcs 12 pcs 168.000

3 Hijab Mama Dede 25.000/pcs 12 pcs 300.000

Total 552.000
 Sales Results from Hijab Collection Marketing Strategy
(Profit Calculation)

No Type Selling Price (Rp) Amount Total (Rp)

1 Hijab Paris Colorful 13.000/pcs 12 pcs 156.000

2 Hijab Pasmina Paris 25.000/pcs 12 pcs 300.000

3 Hijab Mama Dede 35.000/pcs 12 pcs 420.000

Total Sales 876.000

Capital 552.000

Profit 324.000
58%
Profit
Capital 552K
Profit 324K
 SWOT Analysis On Ammaliya Collection

Opportunities
Company Opportunity
Analysis
Strength
Company Strength Analysis

Threats
Company Threat
Analysis
Weakness
Company Weakness
Analysis
 1. Company Strength Analysis
Product advantages
We offer a product that elevates religious values ​and is
combined with elements of beauty.

Skills and expertise

We have the skills to modify the hijab image motif,
and the expertise to mix and match the hijab with the
hijab image motif.

Raw materials are easy to get

The raw material for making this hijab is available
with a wide variety of colors and models and the
price is not too expensive. And the types are diverse
so that it can increase the model and variety of hijab
 2. Company Weakness Analysis
Not having enough experience
Very minimal experience to start a business is a weakness
that must be overcome

Lack of human resources

Limited human resources as a hijab producer or
craftsman, so that in sewing a product requires special
skills that everyone cannot do.
 3. Analysis of Company Opportunities

Many Consumers
The number of Muslim women who use the hijab. With this
product, it will increase women's interest in using the hijab.

Marketing System
Marketing can be said to be quite easy, because we do
marketing through social media, the community
environment and in terms of road access.
 4. Company Threat Analysis

Consumer Indifference
Sometimes women in headscarves pay attention to their
appearance and are busy making them look as they are

Hijab Competitors
The number of hijab competitors who have a hijab
brand that is already well-known in the community.
So that people will be more interested in hijab that
already has a brand. As well as many similar
businesses outside the region.
 Hijab Business Risk Analysis
An expired hijab

Hijab Competitors Products are less attractive to

Muslim women

Business capital
 Conclusion
The Ammaliya Collection business is a form of business
engaged in clothing, especially in the hijab. Opening a hijab
selling business is very profitable for businesses engaged in
clothing, especially the hijab. The opportunity to open a hijab
business in the long term is very good and easy to develop.

Our efforts aim to help Muslims to wear the hijab, because it is

proper for Muslim women to use a hijab that can cover the
woman's part. The marketing process that we do is through
various social media and online shops, as well as we do
discounts for our resellers.

The price we give to consumers depends on the material that has been produced, so the prices offered by hijab models
vary greatly. We also do a SWOT analysis in opening this business, so that this business can grow much more rapidly.
Thanks!
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