My Business Plan for

Fashion Boutique

Catherine Quijano Manayam

Beed Generalist 3B
Instructor: Emee Santillan

BUSINESS IDEA:
 I choose the business the “fashion boutique”. Many of today's youth,

particularly women, are obsessed with new fashionable clothes. This is one of the

most talked types of businesses today. It is a clothing product that makes it easier

for consumers, particularly those who have issues with online sellers, to buy the

clothes they want.

Today, many people are starting this type of business because it is one of the most

popular. Young people today enjoy following what is popular, especially when it

comes to fashion. There are times when people will bid just to get the item they

want. The advantage of this business is that they will be able to walk in and fit the

item they want to purchase without any difficulty.

BUSINESS NAME:

Cathy’s Fashion Boutique

TARGET MARKET AND DEMOGRAPHICS:

In this type of business, my target customers are young people, primarily

teenagers, but millennials today also have adult customers. I've also come across

many cases where adults are still following the trend. I will place my business

where people can see it. In an open area frequented by roaming enthusiasts.

MARKETING:
 To help promote this better experience, there are many things you can do such

as:

 Create a Loyalty Program

 Have In-Store Events (In a safe manner)

 Incorporate social media Into Promotions

 Create a YouTube Channel

 Support Your Local Community

Engage Your Audience: Customer loyalty is built through engagement. The best

approach is to retain constant contact with your target audience in order to improve

their perception of your brand. This enhanced sense of community is what drives

additional sales. The most effective way to engage is to highlight campaigns that

connect and resonate with your target audience. This could be done by running

Facebook contests, responding quickly to Twitter messages, or promoting

Instagram giveaways that highlight the values and products you offer to customers.

PRICING:

Pricing is one of the most difficult things to do when we are in a business,

because we need to make sure that everything will cover to gain an income. The

pricing will be base on the materials and production that I am going to use in my

business. Estimated of 200-300 per item.

PROFIT:

The profit will be based on the said production that I am going to expend

during the production of my product.

Sale price of item:400

Cost of item:250

Profit:150

 Separate savings from investments

Though we tend to use the terms saving and investing interchangeably,

they're not the same thing. Savings is cash you keep on hand for short-term

planned purchases and unexpected emergencies. It should be liquid so you can tap

it instantly if you lose your job or have a considerable expense. Make it a separate

bucket of money you accumulate as a safety net.