DAIRY

MARKET IN
INDIA
 01
CONTENTS
Dairy Industry in India

02 SWOT Analysis

03 Revenue Opportunities
INTRODUCTION
• Dairy plays a significant part in numerous aspects of
Indian society, including cuisine, religion, culture, and
the economy
• India has the world's largest dairy herd with over 300
million bovines, producing over 187 million tonnes of
milk. India is first among all countries in both
production and consumption of milk.
• Most of the milk is domestically consumed, though a
small fraction is also exported.
• India is the world's largest milk producer, with 22
percent of global production, followed by the United
States of America, China, Pakistan and Brazil
DAIRY MARKETS IN INDIA
• The dairy industry is expected to grow by 9-11 per cent in 2021-22, driven by a revival in
economic activities, increasing per capita consumption of milk

• The industry-wide demand to grow by 9-11 per cent in the financial year 2021-22, Icra said in a report
maintaining a stable outlook for the diary industry over the long term
.
• Revival in economic activities, increasing per capita consumption of milk and milk products, changing
dietary preferences due to rising urbanisation, and continued government support to the dairy industry will
drive demand,

• Domestic milk production is estimated to increase by 5-6 per cent in the financial year 2021-22, supported
by a normal monsoon and early onset of the flush season in some regions,

• Post the moderate impact of the pandemic, the industry witnessed a steady recovery in consumption
S Strengths
• Established Industry
O Opportunities
• Cow milk is superior than plant based
• Home based and family focused beverages
• Established Brand that hit core of India • Reinvigorate the brand among millenials and
• High Potential for expanded product Gen Z generations
• Multiple area of expansion for dairy products

W Weaknesses
• Gen-Z feel that Drinking milk is bad for health.
T Threats
• Inconsistent Messaging
• Non-Sustainable Farm Practices • Nutritional advice aand messaging from plant
• Animal Welfare Concerns based industry
• Negative Perception of nutritional issue • Negative perception of milk by Gen-Z
generation
REVENUE OPPORTUNITIES
Marketing a Green Image
The ability to market a sustainable,
green brand image can attract
customers and is an incentive for
farmers and manufacturers alike to
adopt more sustainable practices
Health & Wellness
Consumer demand for healthy
products is growing and this is
being reflected in spending
patterns
74 per cent of consumers pay
close attention to the nutritional
content of the foods they
purchase.9
Omni-Channel Retail
day’s consumers expect to be able
to shop any time, any where.
Changing consumer purchasing
habits present a challenge to
wholesalers and retailers alike, as
they have to adapt sales and
distribution channels to meet
consumer needs
Thank
You