Kirill / 吉利

Multinational cooperations homework

ДО-ДО ПИЦЦА

DODO PIZZA
Dodo Pizza is a Russian pizza delivery franchise
founded in 2011. The company views itself as an IT-
driven retail company based on the principle of
transparency. Dodo Pizza uses a cloud-based system
known as Dodo IS that collects and processes operations
data, reports real-time business analytics, and helps
kitchen and delivery staff to be more efficient by
allowing for more informed decision-making.

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 Why DODO ?
The reason why I decided to pick such a mediocre company to prepare a Porter’s
Analyze on is simple.

Being a privately owned company in Russia with no relations to the state was always
a tough challenge. Constant bribes, arrests, dishonest competition just won’t let you
take off. And for a small pizza place, having worldwide competitors like Papa John’s
or Dominos, that have adapted to the local brutal business climate, is quite impossible.

Yet, DODO showed us that with the right analyze and realistic forecasting, you can
beat the odds.
For the past 10 years the DODO pizza managed to become one of the most known
pizza franchises in Russia, Kazakhstan, Uzbekistan and such countries. Not only it
operates on post soviet space, it has restaurants in UK, US, Germany, China and even
Nigeria with over 800 restaurants around the world.

The secret behind a great success is simple: technology and transparency. With over
500 IT developers on it’s side, DODO continuously brings new innovations into the
food-franchise field.

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Essentials
Type: Private

Industry: Food delivery, Franchising, Restaurant, Real estate

Genre: Fast food restaurant

Founded: 2011

Founders: Fyodor Ovchinnikov

Headquarters: Moscow, Russia

Area served: Worldwide

Number of locations: 705

Franchise’s website: dodofranchise.com

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 Analyze
Analyze of potential risks using Porter’s five
 model (express method)

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 P O RT E R ’ S F I V E F O R C E S A N A LY Z E AN
EXPRESS METHOD

A FORCE /
ABILITY TO
SUBJECTIVE EXISTENCE N E G AT I V E I M PA C T O V E R A L L R AT I N G
COUNTER
ASSESMENT

T H R E AT O F
E N T R AT N S 3 6 4 5

BARGAINING
POWER OF
4 8 9 3
BUYERS

BARGAINING
POWER OF
7 7 4 10
SUPPLIERS

R I VA L RY A M O N G
COMPETITORS 5 7 8 4

T H R E AT O F
SUBSTITUTE 5 7 5 7
 THREAT OF ENTRANTS: highly competitive market;
poor business climate; requirement of application of new THREAT OF
high-tech ENTRANTS

BARGAINING POWER OF BUYERS: well structed PR-

image; usage of user-friendly technologies; low prices
BARGAINING BARGAINING
POWER OF POWER OF
BARGAINING POWER OF SUPPLIERS: possibility of
import sanctions; semi-monopoly on meat manufacturing
SUPPLIERS OVERALL BUYERS
by state gov; weak currency LEVEL OF
POTENTIAL
RIVALRY AMONG COMPETITORS: well structed PR- RISKS
image; high interaction with customers on SM; innovative
technologies

RIVALRY THREAT OF
THREAT OF SUBSTITUTE: high supply on types of fast AMONG SUBSTITUTE
food; eco-friendly and health-friendly trends COMPETITORS

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 OVERALL SCORE: 5.8
RISK OF POTENTIAL LIABILITIES: MEDIUM

SUMMARY
“DODO” has a strong market position and will overcome potential market
challenges.
It’s strong sides are implication of high-end technologies, PR-management and
user-friendly platform.
When founded, it most certainly, with the help of such analyze, discovered the
correct niche on fast food market and took it.