Product Design

(DE G531)
BITS Pilani
Pilani | Dubai | Goa | Hyderabad
Dr. Nitin Kotkunde
 BITS Pilani
Pilani | Dubai | Goa | Hyderabad

Gathering Information…First step for problem

solving
I n t r o d u cti o n

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C o n te n t

• The information challenges

• Types of design information

• Sources of design information

• Professional societies and trade association

• Codes and standards

• Patents and other intellectual properties

• Company centered information

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I n f o r m a ti o n g a th e r i n g c h a l l e n g e

• Lot of options are available!

• Reliable source?

• Getting pin pointed and reliable information with less effort and time is a key

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So u r ce s o f In fo r m a ti o n

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L ib r a r y So u r ce s o f In fo r m a ti o n

Technical dictionaries
Technical encyclopedias
Handbooks
Textbooks and monographs
Indexing and abstracting services
Technical reports
Patents
Suppliers catalogs and brochures and
other trade literature

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G o ve r n m e n t So u r c e s o f In fo r m a ti o n

Reports prepared
under contract by Government
Government-
industrial and Printing Offi ce
sponsored reports
university R&D (GPO)
organizations

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I n fo r m a tio n fr o m th e In te r n e t

• Suppose we want to find responses on

the topic proportional control
(11,800,000 responses).
• “proportional control.” (134,000
responses).
• “proportional control”-temperature ,
(responses are reduced to 76,300).

https://www.techrepublic.com/blog/10-things/10-tips-for-smarter-more-efficient-internet-
searching/
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Pr o fe ssi o n a l So ci e t i e s a n d Tra d e
As so ci a ti o n s

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 C o d e s a n d Sta n d a r d s
• A standard can be defined as a set of technical definitions and guidelines-“how to"
instructions for designers and manufacturers.

• They serve as a common language, defining quality and establishing safety criteria.

• Build confidence about quality in users.

• Examples: ASTM standard, ISO standard

• A code is a standard that has been adopted by one or more governmental bodies
and has the force of law, or when it has been incorporated into a business contract

• Exemples- ASME Boiler and Pressure vessel Code

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Sp e ci fi ca ti o n s

• A Specification is description of the design and materials used to make

something.

• They are set of instructions and/or requirements over and above requirements

given in Code & Standard.

• Must meet requirements

• Examples- Company Provided specification, Product specification

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Pa t e n ts a n d o th e r In te l l e ctu a l P r o p e r ty

• Grant of a property right to the inventor.

• Issued by the Patent and Trademark Office

• Term of a new patent is 20 years from the date on which the application for the patent
was filed in the United States.

• US patent grants are effective only within the US, US territories, and US possessions.

• Patentability: "any person who invents any new and useful process, machine,
manufacture, or composition of matter, or any new and useful improvement thereof“.

• Conditions of Patentability:
– Utility
– Novelty

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Pa t e n ts a n d o th e r In te l l e ctu a l P r o p e r ty

Example:

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Pa t e n t p r o ce d u r e i n In d i a

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Tr a d e m a r ks

• Used to prevent others from using a confusingly similar mark

• Not to prevent others from making the same goods or from selling the same

goods or services under a clearly different mark

• May be registered with the Patent and Trademark Office

• Trademark rights established by:

– First to use the "mark"

– First to file application with PTO

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C o p y ri g h ts

• Form of protection provided to the authors of “original works of authorship"

• Including literary, dramatic, musical, artistic, and certain other intellectual works, both
published and unpublished

• Gives author and authorized other exclusive rights

• Author and Agent have exclusive rights to:

– Reproduce the copyrighted work
– Prepare derivative works

– Distribute copies or phono records of the copyrighted work,

– Perform the copyrighted work publicly

– Display the copyrighted work publicly

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Sc o p e o f Co p yr i g h t P r o te cti o n
• Literary works
• Musical works
– Including lyrics
• Dramatic works
– Including music
• MP-3 Music (Napster)
• Choreography
• Motion pictures
• Pictorial, graphic, sculptoral works
• Sound recordings
• Architectural works
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Sc o p e o f Co p yr i g h t P r o te cti o n

• Must be "fixed in a tangible medium of expression" to be protected.

• Not protected:
– Unrecorded choreography
– Slogans, short names, titles, familiar symbols
– Ideas, procedures, methods, systems, principles
– Information that is "common property: Calendars, rulers, tape measures,
public lists

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Tr a d e Se cr e t

• A trade secret is a formula, practice, process, design, instrument, pattern,

commercial method, or compilation of information not generally known or

reasonably ascertainable by others by which a business can obtain an economic

advantage over competitors or customers.

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 C o m p a n y- ce n te r e d In fo r m a ti o n

• Product specifications • Marketing data on previous products

• Concept designs for previous products • Sales data on previous products

• Test data on previous products • Warranty reports on previous products

• Bill of materials on previous products • Manufacturing data

• Cost data on previous projects • Design guides prepared for new employees

• Reports on previous design projects • Company standards

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 THANK YOU!

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