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Advertisement Writing

Advertisement
 Type of Communication.

 Promote or persuade customers.

 Use of minimum words.

 Enclosed within a box.

 Must include vital credentials – number of vacant post(s),


qualification, perks, pay scale etc.
Example - Classified Ads
Display Advertisement
 Promote a product or service.

 Visually appealing.

 Includes - logos, photographs, visuals.

 Enclosed within border/ box.

 Limited use of foreign language - if required.

 Simple language.

 Tone depends on the target audience.

 Designed generally for billboards – nowadays for digital medium too.


EXAMPLE- DISPLAY Ads
THANK YOU

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