Presentation

for
VIVA
Mohamed Shafi O P
WE LOUNGE
 Mr. Mudit Saxena
Head of Retail, Digital and Marketing
Commercial Bank of Dubai
During our life journey, there would be a lot of people behind us and ahead of us. Life is not as and how we have
planned. We must enjoy its flow. He's a more understanding and friendly person that helps him a lot in his business
too.

Q) How is marketing changed over time?

It changed so radically, the principles didn't change but the method of dealing or the medium and way has changed.
Traditional marketing has changed but the strategies don’t. From a larger perspective, customers are not changed.
People become more affluent. The Internet equalized the whole world. All the mechanics of life changed, and the
world got digitalized and connected. Everything is real-time online, and it changed global marketing, banking and
everything is quickly accessible.

Q) How is Dubai different from the Indian economy?

Every economy is different. UAE is linked to the world with tourism, warehouses, etc. Market sizes are different in
both countries. India is more homogenous whereas Dubai is diverse. 10 percentage of locals and 90 percentage are
outsiders in Dubai. Technology and innovation are much developed there. Their tourism also has a different level.
India is emerging.
A piece of advice he would like to give the people who come to Dubai to make the carrier is that
the economy can crash too. So be matured enough to face it all.

Profit and satisfaction of the customers are equally important in his life. He has done many roles
and he is a bit of everything that makes him more responsible.
During the starting, we may need to work 15 to 16 hours every day. We must be ready to hard
work in the best way we can, and it delivers. Work using our all potential to be the best. We require
several skills. we also need relaxation or refreshment in between work. It delivers the smartest And
brightest version of us. Yoga, meditation, traveling were his way of refreshments.
One’s favorite thing depends on him alone. it's an individual thing and what is the best can't be
decided based on one’s likes. It changes from person to person. All we need to do is to pursue
what we like.
Same must be followed while choosing a job Instead of being safe focus on the type of job you
like to do then only you can enjoy your work and then only you deliver the best.
 Ms. Sarah Julie Ferry
Director of Corporate Sales and Mice 
Millennium Hotels and Resorts
• She chooses Dubai as her first work please due to the number of
opportunities and of course the safe atmosphere in Dubai.
• She had faced lots of problems/obstacles during her career and which
helps to transform her into a good leader than a boss.
• In her opinion, the one who overcomes all the obstacles will become
a successful person and And people will start to notice her/him
irrespective of gender, age, etc.
• Even though she had done mistakes during her career, she learned
from them and transforms the mistakes into positive outcomes and
because of that, she didn't spend time to regret the mistakes she did in
the past.
• Her mother supported her all the time and her mother always had told her
that she can do so much and she can succeed in different access. These
words motivated her so much.
• And like all the entrepreneurs, She believes creating a network by meeting
or by contacting lots of people is the key point to grow the business.
• She never exposes her emotions to any of her employees and thus she
proves that to become a successful entrepreneur we need to achieve the
ability to differentiate the personal life and the work-life.
• she always notices her employees to make sure whether all of them are
doing their job or not which helps her to get more productivity.
Mr. T.C. Pattabiraman 
CFO
Sealed Air Corporation.
• as per his opinion, the degrees which we require as a part of our education is not something which
makes us successful but the things/ experience we acquire from our career is the main thing which
should drive us to become a successful person as far as our career is concerned.

• He has worked in several countries with lots of people obviously in different languages. in his opinion,
there is a common language to understand the people and which helps him to Succeed in his career.

• As he begins his career as an accountant he has done all kinds of financial activities and the main point
he conveyed is that accounting should be a supporting function to a business and accounting should
not drive the business but business should drive the accounting.

• He believes that performance/action is the only thing that makes him successful than words or theories.
in short, he's conveying that action speaks louder than words.

• And he believes that teamwork makes a business successful than individual work. As per his opinion
motivating a team to work hard by giving money is not a permanent way .but motivating them by
showing the increase in the market value when a group of people works extra time and which will
make the employees stick on work and to commit. In short, every employee likes to work with a
growing company.
• He told us that, in the last 5 years The Indian economy has changed a lot by implementing
lots of new things like GST and ready to incorporate with the global market. And he believes
that in the next 5 years the Indian economy will become better. So the one who readies to
accept the changes will only survive. As a growing economy, India is becoming a wonderful
market. Even though India is good in the information technology industry, India is not
getting the technological benefit from the IT industry. If we try to convert the benefit from
the IT industry to other sectors India will become super. As a country, India should take the
risk to become better so that everybody in our country, especially the ones who are suffering
to get food will get the benefits.
• As per his opinion, the arrival of technology has changed the concept of the job of an
accountant and now a conventional accountant became a data entry operator.\
• He had faced some failures at the starting of his career and in his opinion, the one who Ready
to accept the failures will learn from the failures and will become successful. and for
becoming successful, we should have a plan for the future at least for some years, say 5 or
so.
• His messages to entrepreneurs are that “ you are the owner of your life and you are the hero
in your place And don't try to give your life to anybody. Life is not a Rose Garden but a
battlefield. you will win in some battles, will fail in some. the most important thing is that
you have to keep move forward
WE TUBE
 FIRST
IMPRESSION
 An impression is made of another in the 1st 10 seconds.

HOW DO YOU FORM 1ST IMPRESSION / HOW ARE PEOPLE PERCIEVED WHEN THEY ARE 1ST
MET
 Visual – 55% - how you look. - Visual is most important.
 Vocal – 38% - how you sound
 Verbal – 07% - what you say
 As profession the impression that you must give is that you are: 

1. Competent.

2. Knowledgeable.
3. Professional.
4. Trustworthy.
IMAGE 
 You must project an image; clients can identify with. - (as per situation)
 If you look good, you feel good and have more confidence.
 GROOMING
•Grooming is how you present yourself:
 Makeup - (not heavy)
 Body odour - (importance of bathing and deodorant)
 Mouth odour - (onion / garlic)
 Hair
 Teeth - (should kept white)
 Nails - (keep well, avoid biting)

WHAT SHOULD YOU WEAR.? 

 You should wear what is appropriate.
 You should wear the expected dress code.
 Must reflects your aspiration.
 Colors must not clash.
 Should not show too much body.

BUSINESS WARDROBE
 Dress with flair and sense of fashion.
 Must be right for the occasion.
 Should suits you and fit your body.
 Well dressed and clean.
 WARDROBE
WARDROBE (WOMEN)
Cloth must not be too tight.
Necklines must not be plunging.
WARDROBE (MEN)
Shirt Clothes must be appropriate for business, avoid heavy
Suits (cold country – dark color) silk.
(tropical climate – light color) Colors must match and co ordinate
Trousers. Blouse sleeves should be up to elbow.
Shoes. (wear brown trouser must use brown shoe all Skirt should be knee length.
WOMEN’S ACCESSORIES
ACCESSORIES
other trousers must use black shoes) Clothes should be fashionable.
Socks.  Jewelry – not too much
 Braces  Necklaces – not too much
 Cufflinks  Pendants – not too much
 Belts  Rings – nor too much
 Watch  Hans bag – standard color
 Briefcase  Briefcase – leather
 Writing instruments  Shoes -comfortable
ANGER MANAGEMENT
Anger is a potent energy. The more we observe ‘anger’, it makes one think that, human beings are so unique and creative in expressing their anger.

PRIMARILY 7 KINDS OF ANGER 

1. Anger due to lack of energy. (common expression: shout, scream, frustration)
2. Anger due to expectation of instant result. (impatient, restlessness)
3. Anger, when one’s ego hurts.
4. Anger, when one’s heart is hurts.
5. Anger is not able to manage the irritants of life.
6. Good anger --- also called social anger (Eg: Mahatma Gandhi, Nelson Mandela)
7. Useless anger (they have no purposes)

HOW TO CHANNELIZE THE ANGER

 Let us accept the outcome. The moment we accept, peace return and with peace one can move forward with ease to solve
the issue
 Self-awareness – let us be aware of our anger. Let us also be aware of cause of our anger. If we don’t know the cause we
can never correct or channelize it.
 Let us be aware that everybody lives and work for their own reasons. Let us drop the “over” expectation, we have from
others.
 Let us be aware that we have 2 choices in every situation.
 Focus on ‘what is in my control’ and don’t bother much about ‘what is not in my control’.
 Anger in nothing but an expression of helplessness.
 Look for creative solution.
ANGER MANAGEMENT
 
Channelize the anger through the following ways:
1. Acceptance.
2. Self-Awareness.
3. Realization that ‘everyone lives and work for themselves‘, drop the over expectation.
4. Exercise a higher choice.
5. Focus on ‘what is in my control’
6. Creative solution.

MOST IMPORTANT

•Anger leads to lot of hurt.

•During any ‘hurt’, we have the power to exercise anyone of the 3 choices;
1. Low Morale and Inaction.
2. Process hatredness and rebel, agitate and fight.
3. Convert hurt into growth.
•Anger is a potent energy, which should never be wasted for a purpose, which is not going to serve anything. Major
revolution of the world have occurred due to a collective anger towards a social issue.
•Anger is double edged sword. It has the power to build a society if it is channelized for a right purpose or it can destroy
a society if it is channelized for wrong reasons.
•As individual, when anyone hurts us, we have a choice of using that anger to build ourselves for future or we have a
choice of wasting that energy by getting even with that person.
•Anger has power and let us not waste it for a wrong reason.
TELEPHONE HANDLING
TECHNIQUE
ANSWERING THE TELEPHONE
 
Pickup the call in 3 seconds.
Greet the caller – greeting is the key, it sets the tone and style of the whole interaction.
 
WAY TO SOUND AS GOOD AS YOU REALLY ARE !
 
Alertness – show that you are wide-awake ready to engage in a conversation.
Pleasantness – put a smile in your voice.
Naturalness – use simple, straight and forward language.
Distinctiveness – speak directly into the phone, use a normal tone of voice.
Expressiveness – talk at a moderate rate and volume, but vary your voice tone.

• DO’S 
 Smile (they really can hear it).
 Speak clearly.
 Lower pitch of voice.
 Talk positive mode.
 Listen / discuss.
• 
• DON’TS 
 Frown.
 Speak in shrill voice.
 Speak negatively.
 Sound tired.
 Ramble.
MENTAL P.I.C.T.U.R.E
 
P –pitch-- high / low --(low carries better and more pleasant)
I – inflection----(use voice to express idea / moods)
(don’t talk monotone)
 
C – courtesy---(common, everyday applies the same as face-to-face conversation)
T – tone – (many times it is not what you say, but how you say it)
(voiced should be reflect sincerity, pleasantness, confidence and interest)
U – understanding—(avoid talking with anything in your mouth)
R – rate –(rate of speech should be adapted to personality of contact)
(Fast talkers—can arouse suspicion / didn’t get anything
(slow talker--- can be irritating)
E – enunciate- clear enunciation will help avoid misunderstanding and need to repeat yourself)

KEYS TO GOOD LISTENING

 Limit your talking – can’t talk and listen at the same time.
 Don’t interrupt – a pause doesn’t always mean the individual is finished speaking.
 Concentrate – focus on the conversation. Practice shutting out outside distraction and personal concerns.
 Take notes – help you remember important points.
 Listen for ideas not just words – get the whole picture.
 CREATE A GOOD 1ST IMPRESSION
 
Try to answer the call on the SECOND ring.
Answer with a friendly greeting.
Smile – its show, even through the phone.
Ask the caller their name, even if their name is not necessary for the call, and us it.
Keep the phone 2 finger width from your mouth

PUTTING CALLERS ON HOLD

 Always ask for permission.

 Always thank the caller for holding.

TRANSFERRING A CALLER

 Transfer the caller to the desired person’s extension, not to the operator.
• (limit the number of transfers)
• (saves the caller time from explaining issue again)
 Tell the caller who you are transferring them to.

Always announce the caller to the person you are transferring

TAKING PHONE MESSAGES
 
Phone message should always include:
Caller’s name and company name (if applicable)
Time and date of call.
What the call is regarding (if possible)
If a follow up or return call is needed.
Phone number (office or home)
 
LEAVING A VOICE / PHONE MESSAGE
 
Phone message should always include:
Your name and company name.
Time and date of call.
What the call is regarding (if possible)
If a follow up or return call is needed.
Phone number (office or home).
 
Speak SLOWLY even repeat the phone number – include area code

LAST IMPRESSION
 Make sure you answered all the caller’s question.
 Always end with a pleasantry
• (have a nice day)
• (it was nice speaking with you)
 Let the caller hang-up first.
TIPS FOR EFFECTIVE PUBLIC
SPEAKING
OVER COMING STAGE FEAR
 
Keep your nerves.
Smile.
Believe yourself.
Give yourself time to adjust to the surrounding.
Move around and use the stage.
 
PLAN AND PREPARE
 
Study the topic very well.
Be convinced about topic.
Plan what you are going to speak.
Try to get some information about your audience.
Plan how you are going to speak.
Most important – Know the objective.

FAMILIARIZE YOURSELF WITH THE VENUE 

 Visit the venue before the presentation if possible.

 Check all the audio-visual aids available.
 Visualize yourself.
 STAGE SETTING
 
Reach the venue well before the audience.
Check the equipment.
Smile.
Introduce yourself.
Introduce topic.
Set the expectation.

KNOW YOUR AUDIENCE

 Keep eye contact.
 Use humor wisely.
 Get to know your audience in the first few minutes of interaction.
• 
BODY LANGUAGE 
 Maintain a positive body language.
 Be aware and alert of the body language displayed by your audience.
 Talk with audience and not at them.
GROOMING
 
Dress to kill – but not your speech (avoid wear tight dress)
Formal attire / professional attire.
Watch – should cling to your wrist or little loose is fine
Wear a subtle make up.
Wear mild fragrance.
Avoid loud accessories.
 
USE YOUR V.O.I.C.E
 
V – volume (ideal read – 70-80 words / minutes)
O – output
I - intonation (Voice modulation)
C -clarity
E -Emphasis
 
Eg:- I did not say she beat up her husband
I did not say she beat up her husband
I did not say she beat up her husband
I did not say she beat up her husband
 USE CUE CARDS
 
 Have cue cards for reference.
 Place them so, it is easy for you to refer.
 Size should not be more than 5 inches X 7inches.
 
BELIEVE IN YOUR SELF

 Self- belief is everything.

 Believe in what you say and believe in what you do.
 Believe in yourself for the audience to believe you.
 900 to 90 LACS
LESSONS FROM MY
ENTREPRENEURIAL
JOURNEY
 BUSINESS IDEA
having a sensible idea which makes financial sense, and you are passionate about.

CRITICAL APPRECIATION
feasibility study, research, data collection, discussion with friends and foes

COMMERCIAL OUTLINE
Understanding the markets through market research, analysing revenue streams, cost items identification and having a
commercial finance framework

PARTNERSHIP & STAKEHOLDERS

Getting the best people to join the team, creating an environment of high-quality performance, motivating and
incentivizing the stakeholders/team
 IMPLEMENTATION
within the financial framework, create a workflow, assign roles and responsibilities, do pilot projects - small steps.

ANTICIPATING CHALLENGES & TACKLING HURDLES

Create a risk management plan for each function, list out and plan possible challenges lying ahead, take swift but committed
actions, never compromise on quality or reliability. Reputation is paramount.

GOALS & ACHIEVEMENTS

have short term and long-term goals, assign specific KPIs driven goals to each stakeholder, create a work culture of high
performance/achievement. Celebrate goals and motivate the team. Work together forming a core team of solutions within .

GROWTH PLAN
identify new markets, identity new revenue streams within the existing cost structure and beyond, take up new pilot projects
without impacting the cash flow. Enhance revenue streams by optimizing the productivity
Have a three-year plan of action and trust the right people.
NEWSWIRE
 1. NOW SHARE YOUR EVERYDAY PROFESSIONAL
MOMENTS WITH LINKEDIN ‘STORIES’

 The World largest network.

 In India, The User's share their every day professional, experiences with their Communities.
 LinkedIn to a new feature for the user's to publish photos for up to 20s long, which will be visible on their 20s profile for 24
hours.
 For India share professional moments more creatively the platform has also launched 6 custom-made local stickers.
 Members Can Share their everyday professional moments such us work from home setups daily routines, work motivations,
events , team Calls, industry news, and insights quickly and with not stay on a member's permanent profile
 The new look and feel of Linkedin showcases our Commitment to Creating an engaging supportive diverse, and respectful
Community
 Linkedin introduced a host of platform enhancements that offer an inclusive and enjoyable experience.
 2. TIK-TOK TO PLACE WARNING SCREENS ON VIDEOS
THAT CONTAIN DISTURBING CONTENT.

 Tik-tok graphic will now warning screens on graphic videos to prevent the user's from Viewing disturbing content.
 More extreme content is already being removed from the platform.
 Tik-tok also announced a new text to voice accessibility tool that would read out text appears in a video.
 Tik-tok is also planning to allow its users longer three - minute video in an apparent bid to take on YouTube.
 Tik-tok Currently allows Creators to upload videos up to a minute length.
3. TWITTER PULLS THE PLUG ON PERISCOPE, WEBSITE TO
LIVE ON AS PUBLIC BROADCAST ARCHIVE

 Twitter is shutting down its periscope Service, the live streaming App for Android and iOS will be discontinued.
 The New update rolled out by the Company will ensure that any account signup is being blocked going forward.
 Twitter added that Periscope's website will remain active despite the app being shut will act as read only archive of public
broadcasts.
 Furthermore, existing user's can apply to become "Super Broadcasters" and cash out Company is trying requirements.
 Periscope did show a lot of potential.
 Twitter added active that periscope's will remain website despite the app being shut.
 4. WHATSAPP DISAPPEARING MESSAGES REASONS WHY
THE FEATURE MAY NOT SERVE ITS PURPOSE

REASONS WHY THE WHATSAPP DISAPPEARING MESSAGES MAY NOT WORK

 The feature requires the Consent of both user's, which may not always be the ideal Scenario.
 The Feature work only with trusted individuals, as the other user may still save messages through screenshots.
 Messages can also be Copied and saved or a picture of the message can also clicked before it disappears.
 Media sent through disappearing messages can be saved on the phone if auto-downloaded is on.
ENABLE WHATSAPP DISAPPEARING MESSAGES
 open the WhatsApp chat.
 Select the Contacts name.
 Choose the disappearing messages, and then tap on continue.
 selected On to enable and Off to disable the feature.
ENABLE THE FEATURE IN GROUP
 Open the WhatsApp group chat.
 Select the group name.
 Choose tap to the disappearing option and tap to Continue.
 Select On to Enable and Off to disable the feature.
 5. WHATSAPP MAY SOON LET YOU MUTE VIDEOS BEFORE
SHARING; DETAILS

 New video feature will allow user's to mute their videos before Sending them to other user's or putting up as their statuses.
 The development has been spotted by WhatsApp Feature trackers WABetaInfo.
 The feature has reported appeared on one of the beta updates (version 2.20.207.2 of the app).
 The feature will still in development state, there is no confirmation on available For users.
 WhatsApp has also been working to bring 'vacation mode' feature for it user’s.
 The Facebook-owned Company has also all introduced disappearing messages, a Feature much Similar to that of Snapchat
 Disappearing messages will only be sent if the user has enabled the feature in the app settings.
 6. GOOGLE IS APPARENTLY BUILDING A TRUECALLER-
LIKE PHONE APP

 Google Call: Apparently, Google has now rebranded its default phone app, and has renamed it to Google Call.
 With this change, the app's logo would be hanged and it would have the four signature colors of Google.
 Apart from that, it would also have the Caller ID functionality, which would help users identify who is calling in case the
number is not stored in Contacts.
 Phone app by Google, It seems that Google Call would be a rebranded version of the app.
 The change was first noted by a Reddit user who saw the YouTube ad showing the calling app named Google Call with the
Google-colored icon.
 Google Call is, in fact, a rebranding of the Phone app, it would fit right in with these apps.
 7.HOW TO USE CONTENT TO BOOST

USE GOOGLE TRENDS

 You can use Google Trends to learn what your target customer has been searching for lately and then create content that will
satisfy their needs.
 you can generate relevant content ideas that will be of interest your target group.
VIDEO ENGAGEMENT.
 Video marketing is proving to be one of the most effective forms of marketing in recent times, but it is important to capture
data to determine whether or not it is working for you.
CONTENT-TYPE
 You will also find that data helps you identify the best type of content to use.
DEFINE YOUR TARGET CUSTOMER
 Marketing is all about precision, and you will need to know exactly who your target customer is so that you can create
content and develop strategies that will win this group over.
 Marketing is critical to success, yet an area that many businesses struggle with, so those who know how to utilize data will
always get ahead and fine-tune their marketing efforts for greater success.
8. HOW VIRTUAL COMMUNICATION APP HAVE SEEN A RISE
IN USAGE

REMOTE-CONTROLLED
 Advertising agency The Glitch has been using Microsoft Teams. Slack and One Drive to streamline work across its offices
in Delhi and Mumbai, as well as with clients.
 Further, executing ad campaigns remotely has pushed the boundaries of what video conferencing can achieve.
 This is why Flock, a team collaboration software, made substantial investment into the product in April this year, to develop
tools that aid remote work.
 Airmeet, a platform for event organizers launched last year, has already hosted more than 10,000 events this year.
LIMITED USE?
 While products like Flock and Airmeet have become crucial for some organizations, the sector is in its nascency in
India.
 However, it is only when companies use the paid premium versions across their offices that the moolah starts
trickling in.
 Microsoft, Google, Amazon and Apple have asked employees to work from home at least until the summer of 2021,
with some giving the option of permanently working from home, A section of the industry believes that companies
that shift to remote work will save on real estate and utilities casts.
 9. INSTAGRAM LITE IS BACK IN SPOTLIGHT AS
INSTAGRAM LOOKS TO GAIN VALUABLE INSIGHTS FROM
INDIA BEFORE GLOBAL ROLLOUT
THE LITE APP FIRST BROKE COVER IN 2018 AND WAS PULLED DOWN EARLIER THIS YEAR
ON ACCOUNT OF SOME PURPORTED ISSUES
 Facebook-owned Instagram is testing Instagram Lite in India.
 As the name suggests, Instagram Lite is a "lite take on the original Instagram app for Android, designed specifically to run
well on low-cost handsets and slow internet.
 The lite app first broke cover in 2018 and was pulled down earlier this year on account of some purported issues.
 It seems Instagram has taken the time out to resolve those issues.
 Other issues, if any, could be ironed out in the app's second coming, but it seems Instagram is in a much better position to
roll it out globally this time.
 India is an important market for us and has been a testing ground for innovation.
 India was one of the first few countries where we tested Reels, and the first country where we launched the Reels tab.
 Instagram Lite is a trimmed-down version of Instagram weighing in at less then 2MB.
 Instagram had to remove some marquee new-age Features like Reels, Shopping and IGTV from the whole experience
though this might be a small price to pay to achieve the "fast, reliable and responsive" end-product.
 Alongside Instagram Lite, Instagram also announced the second iteration of its "Born on Instagram campaign to offer the
next generation of content creators masterclasses from Internal and external experts on how to use the platform more
effectively, including guidance on some of its new features like Reels.
 10. HOW SHOULD BRANDS BEHAVE IN THE POST-
PANDEMIC WORLD

BRANDS IN THE NEW AGE MAY WELL HAVE TO REVEAL MORE OF THEIR INNER
MOTIVATIONS THAN THEY DID IN THE PAST
 The economy has slumped because we're buying only what we need.
 It's a populist statement that seeks to make a distinction between 'need' and 'want’.
 The biggest change in the collective psyche of the human race in the last decade that has seen the entire world submerge
itself in a sea of hyper-connectedness, the search for real has turned into marketing kryptonite.

KEEP IT REAL
 Almost every creative meeting with any advertiser these days, whether it's an initial briefing or a pre-production meeting for
a film, ends with this blanket, all-encompassing templates are statement.
 A far cry from the escapist frothy world of the 90s, where unreal and aspirational were two sides of the same pie chart.
 Don't pretend you're not here to sell me something when we all know you are.
 In fact, say it upfront and I may well buy into you.
 In fact, no brand image is better than a fake, pretentious brand image.
 Today, every piece of brand communication is actually a piece of corporate communication in disguise.
NO-FILTER IMAGE
 Brands in the new age may well have to reveal more of their inner motivations than they did in the past.
 Perhaps, even be blunt and upfront about their business purpose and communicate in a manner that does not seem
hypocritical.
 In other words, unreal perfection is out flawed reality is acceptable.
 Being unpretentious, honest blunt and, perhaps, even acknowledging their failings is what may bode well for brands in
a post-pandemic world.