KISAAN

CONSULT
Group
Group No:
No: 14
14
Premise
Marginal Land Subsistence Labour-Intensive
Holding Farming Farming

s s s
86 % of the farmers Lack of Equipment
Little surplus for the & Modern farming
has less than 2 market
hectares of land techniques

Quality & Difficult access to

availability of markets/selling Exploitation by
Farm Inputs opportunities Middlemen

s s s
Storage & Unfair price & less
Fertilizers, Irrigation
transportation profit on final
facilities
problems produce
Analysis
Ratio of income per Non-Agriculture Worker
to per cultivator
Land Distribution
1%
13%

86%

Less than 2 Ha 2-5 Ha

Greater than 5 Ha
Source: User data from CSE and NSO

Data for change in Land holdings in India

The Idea
• Agglomerating lands of small farmers. 
Land • large field suitable for modern farming equipment. 
Aggregation • The overall cost per farmer will reduce.
• Bargaining & purchasing will increase.

• End-to-end support & solution to farmers.

Input &
• Farm inputs like crop planning, high yield seeds, and fertilizers.
End to End
support to • Providing assistance: Ease line of credit, install irrigation facilities
Consulting
farmers • Providing Equipment (Tractor, Harvester) on rent to the farmers
• Farming Consultation: Crop rotation, soil condition

• Assisting farmers in storage & transportation of farm produce

Business
• Provide farmers access to markets and corporate buyers
perspective
• For buyers & corporates, constant input of farm products in stock
• Setting up fair prices for both farmers & buyers on end produce
LEAN CANVAS
Problems
1. 90% of farmers in India lies in
the small farmer category
(possession less than 1
hectares). Fragmented land,
lack of credit and resources
prevents them from availing
gain of productivity through the
usage of modern agricultural
practice and harvesting
machinery
2 Lack of knowledge about crop
insurance and government
scheme resulting in farmers
resorting to informal borrowing,
which often culminates in
duping them. This malpractice
creates an environment of
mistrust between farmers and
external agencies.
3. Difficulty in bringing all
farmers into a unified platform
for shared benefit
Cost Structure
It was fixed: Equipment costs, salaries, administrative costs.
Variable: Leasing, Workshops, Research
Customer acquisition costs: Soliciting costs, Advertising costs, marketing costs Etc.
Solutions
1. Aggregation of small
landholdings through farmer
agreements and employing
modern farming techniques
2. Development of adequate
logistics and better supply
chain management. Farmers
can store perishable goods
like vegetables for a longer
time and can avail enormous
profit through selling at a
higher price.
3. Creating an environment of
trust between farmers and
external agencies through
continuous dialogue and
cooperation, boarding all
farmers on a unified society
through providing evidence of
proven track record and
assurance of minimum
support price.
Value Proposition Unfair advantage
Customer segments
1.The economy of scale by Vertical integration of
Farmers in rural India with
agglomerating small business model
small landholdings who needs
fragmented agri-plot to bigger spanning all the crop
knowledge of modern
farmland. and being a force of production levels and
agricultural practice for better
good for farmers’ community having farmers in
productivity and profit
2.Better forecasting, prior owners’ district as
stocking of farming dedicated customer
Traders/Government/Corpora
equipment. Acting as low-cost base.
tes who will purchase the
supplier even at peak
crops  
harvesting season.  
Key Metrics Channel
No. of farmers registered in our scheme Direct interaction
No. Of hectares covered under our service Through NGO contacts
Amount of annual produce (in weight, in Through agri workshop conducted for
monetary value ad no. of different crops) sustainability
Growth and no. of new farmer joining Facilitator of Rashtriya Krishi Vikash Yojana
Profit margin (Remunerative Approach for Agriculture and
Allied sector Rejuvenation)
Revenue stream
Revenue Model: profit pools in all the steps of the value chain
Life Time Value: upliftment of farmers
Gross Margin: 25%
Customer Journey
2. Number of
farmers signing 5. Negotiation
contract with Corporate
3. Decision on
buyer
crops to be
produce

2
5

1
3

1. Sales Team will 4

6
connect with farmers
to convince for
services 6. Sales of crop to 4. Support (education,
corporate buyer machineries, seeds,
fertilizers) during the
season
 Customer Journey
2. Number of
farmers signing 5. Negotiation
contract 3. Decision on with Corporate
crops to be buyer
produce

8. Renewal of
contract taking new 2 5
farmers in fold 8

1
3

1. Sales Team will 7 4

6
connect with farmers
to convince for
services 6. Sales of crop to 4. Support
corporate buyer (education,
machineries, seeds,
7. Feedback fertilizers) during the
from farmers season
 Customer Journey
2. Number of
farmers signing 5. Negotiation
contract 3. Decision on with Corporate
crops to be buyer
produce

8. Renewal of 2 5
contract taking new 8
farmers in fold

1
3
Revenue
7 4
1. Sales Team will 6
connect with farmers
to convince for 6. Sales of crop to 4. Support
services corporate buyer (education,
machineries, seeds,
7. Feedback fertilizers) during the
from farmers Revenue season
Hypothesis Testing
Hypothesis Testing Methodology Test Status
Land aggregation will help farmers take better Interviews/Survey Successful
advantage of bigger equipment thus reducing Literature Review
costs

Most farmers need support in terms of soil Interviews/Survey Successful

testing and crop research

Most of the farmers require fertilizers, pesticides Interviews/Survey Successful

other accessories at cheaper costs. 

Most farmers require help in selling the crop for Interviews/Survey Successful
better prices.
Interview Insights
Farmers/Farm Owners
 Lack of knowledge for Modern farming
methods
 Minimal resources for improving the
productivity
 Limited knowledge about various
government schemes
 Low farm productivity and income
 Small and fragmented land holdings
 Aggregation will help in improving the
produce
  Presence of middlemen reduces the profit
Consultant/Researcher 
 Insights about the water level, climate conditions 
 The price of farm inputs is high around monsoon &
low when rain is less. 
 Cold storage & stocking facilities for inputs at lower
rates & produce longevity 
 Farmer's Societies should be formed in villages 
Agri-Tech entrepreneur
 On boarding of farmers might be difficult
 Agri Consulting will help farmers to familiarize
with technology
Agri professor
 Low risk bearing ability is one of the main
causes of stagnation in agricultural sector
 Vertical integration of Agri-Services will
increase productivity in agricultural sector
Survey Results for MVP
Profit reduction due to middleman
Interest in Aggregate Farming
35%
30%
No 40%
25%
20%
15%
Yes 60%
10%
5%
0% 10% 20% 30% 40% 50% 60% 70%
0%
0-10 10-20 20-30 30-40 40-50 50-60 60-70 70-80 80-90

Assistance in selling the crops

Renting Farm Equipments

No 23%
47%

30%

Yes

Yes No Indifferent
0% 10% 20% 30% 40% 50% 60% 70% 80%
 Approach Farmers

Consent and commitment to aggregate farming

• Storage
• Land aggregation
• Farm equipment rental
• Crop/Soil research
• Logistics

MVP
• Crop sale
• Irrigation 

Land Aggregation

Farm equipment Rental

Crop/Soil Research for improve productivity

Selling of the crops

12
Financials
Calculation Considering Soyabean Crop in Vidarbha Region

Existing Scenario Kisaan Consult

Rate Received Per Quintal Rs 4000 4300
Average Per Acre Production Quintal 7 10
Total Revenue Per Acre Rs 28000 43000

Cost per acre Rs 21000 25200

Profit Per Acre Rs 7000 17800

Profit Percentage over cost 33% 70%
Data Source: Interviews with farmers
Future Scope

Sharing daily, weekly
MOU
Partnership with and monthly weather
with agri universities
machinery equipment and rainfall forecast for
for bringing professors
companies better planning of their
on same platform
plantation

Generating soil testing Incorporation of best Implementation of Big

report for every practices of supply data, analytics & AI
geographical region of chain management model for customized
India in agri sector advice
Thank You
We are open to
Anirban Ghosh: 2011242 
Sarang Boringwar: 2011233 
questions!!
Prateek Suman: 2011283 
Rahul Reddy Bikka: 2011230 
Suchitam Tirkey: 2011285