SOCIAL INFLUENCE

AND ITS VARIETIES

Reported by Group 1
(S11G)
 Social
Influence
• How an individual’s thoughts, feelings,

and behaviors respond to their social

world, including tendencies to conform

to others, follow social rules, and obey

authority figures
2 Basic Forms
Of Social
Influence
Implicit Unspoken rules enforced by
group norms that influence an
Expectations individual’s behavior

Conformity Social roles

• Individuals voluntarily change • Expectations from a group
their behavior to imitate the about how certain people are
behavior of others supposed to look or behave.
Explicit Clearly and formally stated
expectations for social behavior
Expectations
Compliance Obedience
• An individual behaves in • Individuals behave a particular
response to a direct or indirect way because someone of
request higher status ordered them to
do so
• Can be considered a more
extreme version of compliance
sometimes, these 4 forms of social influence overlap

Explicit Expectations
Implicit Expectations

Conformity Compliance
Social Roles Obedience
 Social
Norms
• Rules that indicate how people are

expected to behave in particular social

situations, which, in combination with

attitudes and perceived control, often

predict intended behavior

 Group
Norms
• the informal guidelines of behavior

and a code of conduct that provides

some order and conformity

to group activities and operations. 

 Herd
Mentality
• The tendency to blindly follow the

direction your group is moving toward;

when group norms encourage individuals

to conform to those around them,

especially when it comes to their beliefs.

 Social
Contagion
• The spontaneous distribution of ideas,

attitudes, and behaviors among larger

groups of people.
2 TYPES OF
SOCIAL
INFLUENCE
 2 TYPES OF SOCIAL
INFLUENCE

Normative
Informational
Social
Social Influence
Influence
Informational When individuals voluntarily
conform to group standards
because they are uncertain
Social Influence about the correct answer or
behavior.

Public Conformity Private Conformity

• Conforming thoughts or • Conforming thoughts or
behaviors shared with others; behaviors that are kept to
these actions may not be oneself and are felt genuinely
genuinely endorsed. by the individual.
Normative
Social Influence
Descriptive Norm
• What an individual perceives to
be the behavior of most people
in a specific situation; what
most people do, or what is
commonly done.
When individuals publicly
conform to gain social
acceptance and avoid rejection.
.
Injunctive Norm
• What an individual perceives to
be the socially acceptable
behavior in a specific situation;
what is socially sanctioned, or
what society says people are
supposed to do.
skit.