Sit Dolor Amet

Table of contents

• Executive Summary
• Introduction
• SWOT Analysis
• Objectives
• Target Market
• Marketing Strategies
• Timetable
• Budget
• Conclusion
EXECUTIVE SUMMARY
SANCHEZ PEAK

Location: border of Gen San's Barangays Conel and Olympog

INTRODUCTION
CURRENT SITUATION
Environmental Factors
Marketing Trends
 SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

       

• Budget Friendly; from fare to •There were no strict • Followed trends • Losing number of

entrance price. policy in terms of health • Merging into new visitors due to Covid19

• Easily to Locate. protocols marketing ideas to pandemic

• Product offers. •Confusing signage increase profit. • indirect competitors

• Popular within the city. •Garbage’s everywhere arises

 
OBJECTIVES
Mission Statement:

As a Local tourist spot in the city, we will provide a better experience from our

offered products. Sanchez Peak hopes to create memorable, comfortable, and great

experience for all tourist and visitors with our best services offered.

Vision Statement:

Make people loved and enjoy the beauty of nature while hiking.
TARGET MARKET
MARKET SEGMENTATION

Hikers
26% 15 to 30 year Old/s
21%

Campers
21% Motor and Bike
Trailer
32%
MARKETING STRATEGIES
 Product strategy
PRODUCT & SERVICES:

 Camping areas

 Sight seeing

 Cafeteria

 Rooms

 Comfort Rooms

 Cottages

 Photo Booths
MARKETING STRATEGIES
 Pricing Strategy

o Day view: P30 per person

o Overnight camping: P50 per person

o Cottage fee: P300 per day

o Room rate: P500 per night

MARKETING STRATEGIES
 Promotional Mix
MARKETING STRATEGIES

 Branding
SLOGAN:

“LOVE AND ENJOY THE

NATURE WHILE
HIKING”
MARKETING STRATEGIES
 Branding
In Addition, Sanchez Peak only has a Facebook page account in which

they advertised their product.

Link: https://www.facebook.com/camground
TIME TABLE
MONTHLY ACTIVITIES
SANCHEZ PEAK
 
  January 1 February March Whole April 9 - 16 May – August September November December 25  
Whole month month 1–5 1–3
JANUARY Fireworks              
Display          

 
FEBRUARY   Photo-booth for              
couples      
MARCH     Free fee for          
students that just  

graduated
APRIL       EASTER        
EGG  

HUNTING
MAY         Summer        

JUNE         nightout with        

JULY         barkadas        

AUGUST                

SEPTEMBER           Barkadahang    
Sugbahan  

Tuna Festival
OCTOBER                  

NOVEMBER             Halloween  
Special movie  
marathon in big
screen
DECEMBER               Fireworks  
Display
BUDGET

TOUR PACKAGE (HOW TO GET THERE?)

Exact location: Balakayo Mountains, Conel-Olympog Boundary, General Santos City, Mindanao

By habal-habal or motorbike: The fare is around P150-P200 one-way and travel time is
around 40 minutes. (PRE- PANDEMIC)