Branding

Prepared by :
BEN ABDESLAM Souhaib
BZIOUI Driss
SUMMARY

WHAT IS THE HOW TO BRANDING BRANDING BRANDING

BRANDING? IMPORTANCE IMPROVE YOUR SUPPORTS GENERATES HELPS YOU TO
OF BRANDS BRAND YOUR NEW BUILD TRUST
AND BRANDING MARKETING CUSTOMERS
EFFORTS
What is branding?
the progression in marketing
has led to branding becoming
far more complex. Branding is
now about the perception that
a consumer has of a company.

A brand is no longer
recognisable just for its logo,
but for everything that
surrounds it that makes it a
whole.
 The importance of
brands and branding

• On the outside, your brand may seem like

it consists only of elements, but your
brand is actually the entire identity of
your business.
• Branding has always been a vital part of
business, but it may be more important
now than ever before.
 How to improve your
brand
 The messaging behind your logo
 How your brand tells people what you do
 Your visions and values
 Your story
 The tone of voice of your brand (think about your target
audience and how best to communicate with them)
 Your style (think about how you want your website, social
media and marketing materials to look and ensure they can
all link in terms of design and feel)
Branding Supports Your Marketing Efforts
Standardising your branding across both online and
offline marketing methods will help consumers to
make that final purchase. 

Including your branding in your remarketing and

retargeting campaigns will get your brands message
across enough to make the consumers come back and

They are also more likely to be able to remember your

brand name after seeing it multiple times and be able
to search your website at a later date.finish their
purchase.
 If someone can’t remember your name,
how would they be able to refer you to a
friend? A strong brand will help your
Branding audience remember you.
generates new
customers Exposure through branded products. Vans,
an American manufacturer of skateboarding
shoes and related apparel, will include their
logo on all of their products.
Branding helps you to
build trust
• Trust is highly valued in branding and marketing,
especially as consumers become more sceptical
about where their products are coming from,
their quality, and the ethical and social issues
surrounding market industries.
• ‘Never knowingly undersold’.
THANK YOU
FOR YOUR
ATTENTION