Marketing Plan Of ASTROGLIDE

Contents:

• Brand awareness

• Marketing activities

content
ASTROGLIDE

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II. The perfect solution
(Astroglide)

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• Water-based, water soluble

• Slightly acidic to match body fluid, thus inhibits growth

of micro organisms ex. yeast.

• Not just a lubricant it is also a long lasting moisturizer.

• Easy to apply, easy to remove with water

• Compatible with latex condoms.

II. The perfect solution
(Astroglide)

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Astroglide liquid formulae

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Astroglide liquid ( Original Formula)
• Water-based 

• Easy Clean-up 

• Condom-compatible* 

• Long-lasting

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Astroglide liquid (Warming)
Water-based 

Easy Clean-up 

Condom-compatible* 

Long-lasting 

Gentle Warming Sensation

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Astroglide liquid “Strawberry”
• Water-based 

• Long-lasting 

• Strawberry fragrance and flavor 

• Latex-safe

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Astroglide liq.(Silken Secret)
• Water-based 

• Long-lasting 

• Applicators for easy vaginal use 

• Latex-safe

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Astroglide gel formula

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Astroglide gel 118 ml
• Easy Clean-up 

• Condom-compatible* 

• Long-lasting 

• Thick, stay-put formula

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III. Summary

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Old generations of personal lubricants
• Short moisturizing effects, dry quickly.

• Not matched with vaginal pH

• Still heavy, don't enhance vaginal ecologic system & far

from body’s own lubricating fluids.
Astroglide
• Water-based 

• Water-soluble 

• Condom-compatible* 

• Long-lasting 
Astroglide Performance analysis YTD NOV 2018 :

Consumer

Manif.

Sales Target Ach.%

BIOFILM 587,759 176%

332,941
(Astroglide)

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Marketing Activities
 Training
• Training sales rep in consumer department .
• Manual training sending to rep by Email for products benefits .

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 Display
Counter and Floor Stands – floor stand
 Consumer Booklet
Objective : to Awareness AL-Dawaa MEN CARE CONSUMER
about Astroglide brand.
Sales Offers ( more than 10 waves a year )
 Target 2019

Consumer
Manif. Target 2019

BIOFILM
(Astroglide) 298,146