Professional Documents
Culture Documents
No: RICS-SBE/001/SRE/S006/R01
Revised On: 30-11-2018
► What is a Problem?
► A problem arises when a living creature
approaching a
thought/idea/problem/situation in a
new and interesting way.
► It is a process of putting facts/
concepts/principles together in a
new and original ways.
► Business need to solve their
► “Creative thinking and problem solving is - looking at the same thing as everyone else and thinking
something different.” Adapted from a famous quote from a former Nobel prize winner, Albert Szent-
Gyorgi.
► The exact meaning of the Creative Thinking is “the process we use to develop ideas that are unique,
useful and worthy of further elaboration.”
► Creative problem solving (CPS) is a way of solving problems or identifying opportunities when
conventional thinking has failed. It encourages you to find fresh perspectives and come up with
innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals.
► Dealing with obstacles and challenges is a regular part of working life and overcoming them isn't
always easy. To improve your products, services, communications, and interpersonal skills, and for
you and your organization to excel, you need to encourage creative thinking and find innovative
solutions that work.
► CPS asks you to separate your "divergent" and "convergent" thinking as a way to do this. Divergent
thinking is the process of generating lots of potential solutions and possibilities, otherwise known as
brainstorming. And convergent thinking involves evaluating those options and choosing the most
promising one. Often, we use a combination of the two to develop new ideas or solutions
► .
Three-Pronged Components of Creativity Enhancement
Expertise,
Deep Open-
Curious
thinkers minded
Independent Interesting
Ambitious
Process of Creativity
Evaluation Elaboration
Measures to deal with Problem
► https://www.youtube.com/watch?v=ZzYjlSKCUKQ
► https://uxplanet.org/the-systematic-way-of-being-creative-feec21eeb96e
► https://www.slideshare.net/asmakaroobi/creative-thinking-problem-solving
► https://courses.lumenlearning.com/wm-organizationalbehavior/chapter/creativity-in-decision-making/
► https://www.youtube.com/watch?v=cYhgIlTy4yY&t=191s
► https://www.youtube.com/watch?v=DqRhyktP00M