AURO UNIVERSITY

INSTAGRAM
MARKETING
STRATEGY For caffeinated_virgo
Key takeaways:

Things to discuss:
• Logo
• Hashtag Strategy
• Page description
• Content Strategy
• Reels
• Deals
• Instagram insights
Logo
Create a brand logo and make it the profile
picture of your Instagram page.
Hashtag Strategy

Plan your hashtags

Hashtags are a fantastic way to reach new

audiences on Instagram. It require very little
effort but they can lead people who may be
interested in your content right to you.
Points for hashtag strategy

01 Number of your hashtags 03 Find brand related hashtags

Be conscious of the number of hashtags used in a post. Check out what hashtags influencers and brands like
To get best result out of it. yours are using. People interested in related content
will be searching those hashtags and will therefore be
more likely to come across your content.

02 Hide hashtags

Instagram limits the amount of text shown on your feed

and hides additional text behind a “show more” link.
Your goal is to get your hashtags to appear after that
link.
Points for hashtag strategy

04 Search hashtags before using 06 Keep a list

Before you use a hashtag, search it yourself to see who
is using it and what kind of content comes up.
You don’t have to reinvent the wheel every time you
post something on IG. Compile a list of hashtags
relevant to your brand. That way, when you create a
post, you can consult the list and choose appropriate
hashtags without having to conduct exhaustive research
all over again.

05 Combine popular and niche hashtags

Popular hashtags put you on the map, but there are a lot
of other Instagrammers on the map. Niche or location-
based hashtags help you stand out to the audience that
is most relevant to you. Use a combination of both in
every post.
 Hashtags
#caffeinated_virgo#coffeetime #cafe
#love #food #coffeelover #instagood
#espresso #breakfast #barista
#coffeeshop #latte #morning
#coffeeaddict #latteart
#coffeelovers #foodporn
#coffeegram #instacoffee
#coffeebreak #foodie #coffeelife
#instafood #baristalife
Remaining hashtags should be content related
Page Description

Things description should

have

• Name of venture
• Business category
• Slogan or tag line
• SPOC
• Address
• Timings (optional)
• Email and website (optional)
 Content Strategy

You probably already know it’s not enough to post a few

photos or videos, and wait for the audience to come
rushing in. Instead, you have to build a content strategy
Relatable content

Cons:-
1 quotes are not relevant
2 Large content
3 Very low picture quality
4 Content is not appealing
Relatable content
Frequency of posts

Number of posts a day should be at-least 2-3 posts in a

day on the most relevant times.
Instagram
stories Things to be posted in stories
1 Stories should be related to cafe or coffee.
2 Stories can also include short videos
3 Facts about coffee
4 quotes about coffee
5 Re-post of customers
6 Related to recent events
7 Show any changes in cafe or in menu
8 Customer reviews
Frequency of stories can be anything you can post as much as want but should not
be less than 5-6 stories a day.
Instagram Reels W
Deals

Weekend deals Weekday deals Combo deals Event related deals

Deals to be offered on Weekday deals can be Combo can be offered These could be deals
weekends which could be offered on specific days even on regular basis or offered on specific events
consist of discounted like Friday, Wednesday on specific days. likes festivals,
prices on specific menu etc. International days etc.
items. It could be consist of
discounted prices or
combos
 Instagram insights

What Is Instagram Insights?

Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as
your content. This information makes it easy to compare content, measure campaigns, and see how individual posts
are performing.
Thank You
Contact
Us
Anshu Dalmia

anshu.dalmia.mba20@aurouniversity.edu.in

Gopi Radadiya

gopi.radadiya.mba20@aurouniversity.edu.in