Pitch Deck - CIVILBABA Jobs & Business

CIVILBABA DIGITAL
India’s Exclusive Jobs and B2B Platform for the

Construction Industry
B2B Jobs
CIVILBABA – India’s Exclusive Jobs & Business Platform for the Construction Industry Rajesh.Jindal@civilbaba.com l +91-9711057004 | www.civilbaba.com
CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS
VISION 2025 GRAPH GROWTH PROJECTS

Provides Employment to 51M Professionals
2nd Highest Employer in 2020 after Agriculture 1,600 62
15.1% 1,400 60
» $1.4 Trillion Investment by GOI:
C.A.G.R. 
1,200 58
24% on Renewable Energy
100% FDI under Approval Route 1,000 56  19% on Roads & Highways
2 Highest receiver of FDI (2020-21)
nd 7.2%
800 54  16% on Urban Infrastructure
G.V.A.
600 52  13% on Railways
400 50
»
Globally expected to be the 3rd Largest 61 Million 100 Smart Cities planned by GOI
Market by 2025 200 48
Employment » 11 identified Industrial Corridors
0 46
2020 2025 » 600+ Railway Stations & Lines
$1.4 Trillion Market Size ($ Bn)
» 14 CEZs, 6 Ports & 3 Mega Ports
Employees (Mn)
Contributes to 250+ industries across
250 various sectors / segments
Market Size
RECENT TRENDS
» GOI Launched Gati Shakti Plan on 13th October 2021 $1.4 Trillion
13% » Target of 2 Lakh Km of National Highways
of G.D.P. » Target to make 220 Airports & aqua ports
» Additional 17000 Km of Gas Pipelines
Source:
» 4.52 Lakh circuit Km of Power Transmission Lines
https://www.investindia.gov.in/sector/construction » Completion of 2 DFCC Railway line with feeder lines
» 20 Million Affordable houses under PMAY
https://www.makeinindia.com/sector/construction
2
Fragmented Market Issues in Current Ecosystems The Need

1% 4%
20 × RECRUITMENT CHALLENGES A technology first platform that is focused
%
× No Exclusive job platform for Construction industry on providing solutions to issues faced by the
50 × Existing portals works on Key word search & hurls
construction and allied companies. The
% hundreds of irrelevant CVs, so
30
× Recruiters rely on personal, professional contacts need for the industry is a platform for:
%
× Recruiters have to Publish jobs on social media
95% × BUSINESS CHALLENGES Vendor Discovery
No. of Companies vs Market Share × Medium & Small Companies are owner based, have
no professional setup
× Vendors find it difficult to secure business in Private Corporate Collaboration
Nos. % Mkt. Sector, tenders are only for Govt. works

× Contractor face difficulty to approach right person
Large 1% 20% Human Resource Hiring
at right time because they lack presentation skills.
Medium 4% 30% × Similarly, Vendor Identification, prequalification &
Small 95% 50% Shortlisting is a challenge for Procurement Managers Sub-contracting
THE WHOLE PROCESS IS UNORGANIZED & LEADS TO DELAYS,

COST ESCALATION & UNSUITABLE SELECTIONS
3
THE SOLUTION
A Tech Enabled B2B Marketplace An online Jobs Platform
• Exclusive to construction industry • A Bridge between Recruiters and

• Covering across verticals viz. Highway, Construction Professionals.
Railways, Oil & Gas, Buildings & Real Estate, • Caters for White, Grey & Blue Collared
Water & Wastewater, Power Sector, Airport Professionals
• It covers all aspects of Business i.e., • More objectivity to Skill capture & search
Subcontracting Products & Services Criteria
• Personalized Business Development with • Personalized manpower consultancy
CIVILBABA Lounge
CIVILBABA Jobs is will one stop solution to all

CIVILBABA Business is one stop platform for
recruitment needs of Construction companies &
Buyers and Sellers to search each other and
Job search for Candidates
transact business at ease.
(https://business.civilbaba.com/) (https://jobs.civilbaba.com/)
4
GO TO MARKET STRATEGIES
and Contacts.
1
Network of Existing Clients
4
TV, FM and Print Media
Advertisements
7
Events and Job Fairs for
Sub-contractors & Vendors
Communicating with
2
customers on Social Media
5
Events, Exhibitions,
Conference & Trade Fairs
Referral & Rewards
Strategy
8
and Ad spends
3
Digital Media Campaigns
6
Sales team for Corporate
Tie-ups for B2B portal
Channel Partners for
Geographical Expansion
9
5
CIVILBABA B2B Portal CIVILBABA Jobs
• Organic Job portal

• Organic Business portals
 Naukri.com, Indeed.com, Times jobs.com, Shine.com etc
 India Mart, JD etc., Focus on B2C not B2B
 Serves across industries, no focus on Construction
 Negligible focus on construction industry
 Objectivity in skill capture & search criteria need
 NIL focus on construction subcontracts of Size
improvement
 Personalized services are missing
 Hurl 100s of irrelevant CV, shortlisting is difficult &
• Other B2B Portals
time consuming
 Successful portals like Udaan & Infra Market, ofbusiness
• Construction job portals
 Focus is on products whereas our portal includes
 constructionplacements.com, constructionjobs.com
Subcontracts & Services also
 Mainly Re-publish jobs available at other sources
 Not providing personalized services like CIVILBABA
 No objective way to capture CV, or match the jobs
 Insights & Psychology of construction industry is
• Social Media Pages & Groups on Facebook, LinkedIn etc.
missing
 100s of pages by Individual or small-time players
 They put the job postings as information only
 No candidate or Employer services is provided
6
STRENGTHS OPPORTUNITIES
+ Increasing awareness for SAAS and digital solutions for Construction Industry
+ Huge Market Size, mostly unorganised & untapped market
+ High attrition rate (22%), will provide business opportunities to niche portal
+ Founders with decades of experience in the industry
+ Niche Job portals are in demand and tasted success e.g. APNA.co etc.
+ Successful Entrepreneur journey of founders
+ Many B2B portals are unicorns in last 1yr e.g. Infra.Market, Ofbusiness, Udaan
+ Established network of customers and vendors to ease the on-boarding process
+ GOI has taken Digital First approach and major investment commitments
WEAKNESSES THREATS
× Limited IT & Marketing Capabilities × Data theft & Cyber security
Mitigation: Bring in Industry expert with enhanced brand value & funds infusion Mitigation: Hire cyber security Expert, access to data to staff to be structured
× Capital required to meet marketing & advertisement expenses, required to × Attracting top talent at initial stage of operation
enhance market visibility Mitigation: Initially outsource & then induct people with Structured plan of ESOPs
Mitigation: Looking for strategic investors to set the marketing strategy rolling.
7
CIVILBABA Journey Way Forward
Launch of
Jobs & B2B 3 MONTHS
• Launch of integrated App for Jobs & B2B
2021
Started Railway • Complete in-house IT & Marketing team
Elevated (Metro) • Increase Brand awareness by Digital Media
Started PMC • One to One Meetings with Construction
Division 2019
2020 Companies by sales team
3 TO 6 MONTHS
2017 • Organising events & workshops for Industry Leaders
2018 Inception of • Start Converting Free Services to Paid Services
CIVILBABA Digital
• Increase database by referrals, direct contact and
Completed 236 km social media
Detailed Design First International
2016 Project • Strengthen CIVILBABA Brand with deliveries & Word
of Mouth
2015
6-12 MONTHS
ACHIEVEMENTS
Started Railway • 1600+ KM Design of Highways/Expressways • Convert atleast 60% business to paid
Division • 380 KM of project as Safety & PMC Consultant for NHAI • More focus on B2B in material purchase & Finance
• Designed major structures including Ganga bridge &
elevated Corridors for Highway & Railways • Revamp IT backups, data and cyber security
• Job Portal has 125+ active clients and 5000+ CVs
2014 • B2B portal has 400+ active registrations
• Expand geographically and open offices to capture
• Rated SME 1(Highest) by CRISIL market of East, West & South India
• Client list includes NHAI, PWDs, IRCON, WAPCOS, ADANI,
Inception of CIVILBABA TATA, Gawar & 30+ Pvt. Contractors
8
Financial Summary (INR Crore)

120.00 Net Worth and ROE
400.00 180%
100.00 160%
350.00
140%
300.00
80.00
120%
250.00
100%
60.00
200.00
80%
150.00
40.00 60%
100.00
40%
20.00
50.00 20%
0.00 0%
0.00 Year 1 Year 2 Year 3 Year 4 Year 5
Year 1 Year 2 Year 3 Year 4 Year 5
Net Worth ROE
-20.00
9
Financial Summary (INR Crore)

350.00 Net Worth and ROE
250.00 200%
300.00
180%
200.00 160%
250.00
140%
200.00 150.00 120%
100%
150.00
100.00 80%
60%
100.00
50.00 40%
50.00 20%
0.00 0%
Year 1 Year 2 Year 3 Year 4 Year 5
0.00
Year 1 Year 2 Year 3 Year 4 Year 5 Net Worth ROE
-50.00
10
FUNDING SOUGHT – (INR 18 Cr.) In 2 years WHY INVESTORS SHOULD INVEST?
1% Why Investors Should Invest?

7%
4%
× We are a startup with a well-researched market fit

41% product, a large pool of existing clients and the right
team to realize the growth potential.
× We are already in initial revenue stage. We need funds

30%
to market the product and create awareness as any
aggregator model requires scaling up.
× We have first mover advantage and with the right people

15%
and funds, this idea will grow to a multi-million dollar
Salaries Admin Expenses Marketing Expenses
company in a period of 3 years.
Fixed Assets Working Capital Consultancy
11
• B.E (Civil), PEC Chandigarh, PGP NICMAR (Pune) • B. Tech (Civil) + PGP NICMAR (Pune)
• 28+ years of Experience in Construction Industry • 9+ years in Project Management & Software Development
• Founded CIVILBABA Infra Consultant Pvt. Ltd. in 2014 • Found Suvidhi NABL Lab and Cappiyo ERP, worked with Samsung
• Worked with RITES, L&T Ramboll, Punj Lloyd Ltd, DS Const. • Conceived idea for Digital solution for construction Industry
• Worked on PPP, EPC, HAM & BOQ model at senior level Abhik Jain
Rajesh Jindal • Responsible for Complete Business & Operations
Founder & MD • Business Strategist and a successful entrepreneur Co-Founder & COO
MANAGEMENT TEAM
• Masters in Personnel Management, University of Pune 1997 • B.Com & PGDBM Marketing & International Business
• 24+ years of experience in Talent Acquisition & HR • An ISB, Hyderabad Alumni
• Demonstrated Experience of working in Construction Industry • 23+ years of experiences in process industry
• International Exposure by servicing customers across the Globe • Expertise in M&A , JV & leading businesses at CXO level
• Responsible as Business Unit Head (HR) CIVILBABA Jobs • Ex. Board Member with Brambilla India Pvt. Ltd (Italian JV)
Amrit Goel Yogesh Sharma
• https://www.linkedin.com/in/amrit-goel-82808b14/ • Expertise - Business Planning, Strategy, International Business
Head HR Business Strategist
• Chartered Accountant. IFRS Diploma holder.

• DOEACC B Level, MBA MDU, Ph.D (CS) NITTR Chandigarh • 14 years of experience as financial professional
• 22+ years in International Business and Computer Science. • Experience as CFO of EPC, Telecom & IT Companies
• Founder of XCRINO Business Solutions in 2017. • Experience of International Accounting & Consulting
• Business strategist and Successful Entrepreneur. • Responsible for financial planning, business planning and
Chandan Pahawa
Dr. Sunil Gupta compliances reporting
Finance Advisory
CTO
12
THANK YOU
RAJESH JINDAL
+91 97110 57004
Rajesh.Jindal@civilbaba.com

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CIVILBABA DIGITAL

India’s Exclusive Jobs and B2B Platform for the

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

VISION 2025 GRAPH GROWTH PROJECTS

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

Fragmented Market Issues in Current Ecosystems The Need

Nos. % Mkt. Sector, tenders are only for Govt. works

Small 95% 50% Shortlisting is a challenge for Procurement Managers Sub-contracting

THE WHOLE PROCESS IS UNORGANIZED & LEADS TO DELAYS,

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

A Tech Enabled B2B Marketplace An online Jobs Platform

• Exclusive to construction industry • A Bridge between Recruiters and

CIVILBABA Jobs is will one stop solution to all

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

CIVILBABA B2B Portal CIVILBABA Jobs

• Organic Job portal

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

Financial Summary (INR Crore)

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

Financial Summary (INR Crore)

200.00 150.00 120%

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

FUNDING SOUGHT – (INR 18 Cr.) In 2 years WHY INVESTORS SHOULD INVEST?

1% Why Investors Should Invest?

× We are a startup with a well-researched market fit

team to realize the growth potential.

× We are already in initial revenue stage. We need funds

aggregator model requires scaling up.

× We have first mover advantage and with the right people

CIVILBABA THE INDUSTRY THE MARKET COMPETITION SWOT ANALYSIS FINANCIALS

• Chartered Accountant. IFRS Diploma holder.

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Pitch Deck - CIVILBABA Jobs & Business

Pitch Deck - CIVILBABA Jobs & Business