MARKET SURVEY ON ADVERTISEMENT

CHANNELS
Fr Nobil Joseph Simon
S2 MBA (2021-2023)
Mar Athanasios College for Advanced Studies Tiruvalla (MACFAST)
Kerala, India
www.macfast.org
MARKET
SURVEY
HOW NEWS AND ADS REACH PEOPLE

Presented By
Fr Nobil Simon
S2 MBA 2021-2022
Macfast College
 INTRODUCTION

A field study on how people come across on news and advertisement of following products:
a. Shampoo
b. Mosquito repellent
c. Fertiliser
d. Rat Poison

The study is done through a survey by personal questionnaire

QUESTIONNAIRE ASKED:

• Please tick the channels through which you have come across the ads for

A) Shampoo B) Mosquito Repellent C) Fertiliser D) Rat

A) Newspaper ads B) Social media ads C) Showroom display board

D) Billboards E)TV ads F) Personal suggestion G) Notice H) Google ads I) Cell phone & Mobile
advertising
J) Broadcast advertising K)Outdoor advertising
SURVEY FINDINGS Shampoo

5%1%
7%

7% 31%

TV ads

11% Social Media ads

Newspaper Ads
Google ads
Personal Suggestion
15% Cell Phone advertising
24% Showroom Display Board
Outdoor Advertising
 Mosquito Repellent

2%2%
3%2% TV ads
5% Social Media ads
Newspaper Ads
5%
Google ads
Personal Suggestion
Cell Phone advertising
49% Showroom Display Board
16%
Outdoor Advertising
Notice
Outdoor Advertising

18%
 Fertiliser

TV ads Social Media ads

Newspaper Ads Google ads

3%2%
6% 15%

9% Personal Suggestion Cell Phone advertising

9%
3% Showroom Display Board Outdoor Advertising
3%

Notice Outdoor Advertising

15%
Broadcast Advertising Billboards
30%
5%
 Rat Poison

5%

5% 2%
1% TV ads
Social Media ads
5% Newspaper Ads
34%
Google ads
Personal Suggestion
Showroom Display Board
Outdoor Advertising
Broadcasting Advertisement

34%

13%
 CONCLUSION
Four products surveyed were of different characters; shampoo (cosmetics), mosquito
repellent (chemical), fertiliser (agro product), rat poison (chemical)
The survey was conducted among the college students
Everyday products like shampoo was advertised effectively through TV ads Social Media ads newspaper ads, google ads,
personal suggestion. These channels have been found effective to increase the brand awareness and personal likings
Mosquito repellent ads were seen mainly through TV ads, social media ads, and newspaper ads, personal suggestion, social
media ads etc
Fertilisers are not a common need but the need only of the farmers and those who are interested in gardens. The ads are more
effective through newspaper, tv, personal suggestion, social media, notices etc
Rat poison ads and information was found mainly through newspaper ads, tv ads, personal suggestion, social media ads,
notices
Ads are very crucial for the product reach and the consumers information. Everyday products like cosmetics should be
advertised daily. The rarely used products which only have occasional needs should be advertised not often so that people can
know and search for it when needed. He showrooms have a great role in consumer suggestion like the display boards etc.