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  • Consumer Preferences While Buying Airline Tickets in India - MRA Project

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    Rahul Reddy Bokkala
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    This document presents a group assignment on understanding factors that influence airline ticket purchases in India. The group conducted forced group discussions and questionnaire surveys to understand preferences. They analyzed the data using cluster analysis, factor analysis, and conjoint analysis to identify key factors such as price, schedule, airline, and loyalty programs. The group's objective was to understand how these factors relate to consumer decision making when booking air tickets.

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    It talks about the factors influencing the consumers while buying air tickets in India

    Original Title

    Consumer preferences while buying airline tickets in India- MRA project

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    This document presents a group assignment on understanding factors that influence airline ticket purchases in India. The group conducted forced group discussions and questionnaire surveys to understand preferences. They analyzed the data using cluster analysis, factor analysis, and conjoint analysis to identify key factors such as price, schedule, airline, and loyalty programs. The group's objective was to understand how these factors relate to consumer decision making when booking air tickets.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views8 pages

    Consumer Preferences While Buying Airline Tickets in India - MRA Project

    Uploaded by

    Rahul Reddy Bokkala
    This document presents a group assignment on understanding factors that influence airline ticket purchases in India. The group conducted forced group discussions and questionnaire surveys to understand preferences. They analyzed the data using cluster analysis, factor analysis, and conjoint analysis to identify key factors such as price, schedule, airline, and loyalty programs. The group's objective was to understand how these factors relate to consumer decision making when booking air tickets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 8

    MARKET RESEARCH &

    ANALYTICS
    GROUP ASSIGNMENT PRESENTATION
    Presented By: - [Group No.- 3]
    1. Rahul Bokkala (P42144)
    2. Sai Nivedita (P42151)
    3. Shubham Mishra (P42159)
    4. Shubham Patel (P42160)
    5. Ronak Roshanlal Kothari (P42253)
    Project Objective

    The objective of our research is to:


    • Understand factors which influence consumers while booking air tickets in India
    • Relationship among factors in decision making process

    Research Question

    • What are the factors affecting consumer preferences while buying


    airline tickets ?

    Research Methodology
    • Conducted Forced Group Discussion (FGD)
    • Ran NVIVO Analysis to form Word Cloud
    • Made Questionnaire based on the above Analysis
    • Interpreted results using Cluster Analysis, Factor Analysis & Conjoint
    Analysis
    Conducting FGD
    • FGD Audio and Video link:
    https://drive.google.com/drive/folders/1TiefYmww-KOKh4kwo-xMqFpv2RHhCbfW?usp=sharing
    • Questionnaire link:
    https://forms.gle/AGaCfvnKVu2iuDMY7
    NVivo Analysis/Content
    Word Analysis Test Search Query:
    Cloud:

    Test Search Query:


    THANK YOU !!!
    WE ARE OPEN TO QUESTIONS….

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