+234 802 444 0056 | +234 803 041 0792

grova.com.ng
 We are taste masters; we create
and produce the best food
products there can be, anywhere!

grova.com.ng 17B, Alexander Road, Ikoyi Lagos.

info@grova.com.ng +234 802 444 0056 | +234 803 041 0792
Grova was founded by a diverse group
of food and beverage professionals;
experienced experts in developing
products, manufacturing and profitably
distributing them within West Africa.
WHO WE ARE.
WHAT WE DO
Product Development
A solid group of food technologists and experienced
product developers who create B2C and B2B
products for the West African markets and exports
who understand local tastes and the markets for
nutrition.
Manufacturing
Experienced in manufacturing the best food
products that consumers love, delivering value
Marketing, Sales
Our operations are led by a team of highfliers in distribution,
sales and marketing, each having more than 15 years of market
relevant experiences. We breathe FMCG, we breathe food, we
breathe distribution
Finance
Our main objective is delivering shareholder
values in healthy cashflow, utilization, sustainable
margins and organic, well rounded growth
 To be West Africa’s leading tier 2 food manufacturing business in thought

Our Mission leadership, innovation, execution and results; delivering sustainable value
to all stakeholders and the communities where we operate.

grova.com.ng 17B, Alexander Road, Ikoyi Lagos.

info@grova.com.ng +234 802 444 0056 | +234 803 041 0792
 Our Values: PAIRO
Passion

Accountability

Integrity

Resilience

Ownership

grova.com.ng 17B, Alexander Road, Ikoyi Lagos.

info@grova.com.ng +234 802 444 0056 | +234 803 041 0792
Our Value Proposition:
Executive Summary

We are the Nestle for the ‘trenches’.

We manufacture familiar food using mostly natural, locally
sourced raw materials; starting with seasoning powders for home
and out-of-home cooking (similar to Maggi, Knoor, Onga,
Spicity) chocolatey powder drinks (similar to Milo, Bournvita,
Ovaltine) and B2B flavours (for food manufacturers) using
regional manufacturing model.
 Highlights:
Seasoning Powders: Maamiiee
40% of savoury cooking requires seasoning powder,
Most of the seasoning powders in Nigeria are imported as full, ready-to-use, pre-packed
seasonings from China, South Africa and Senegal, deep economic impacts,
The two major players (Nestle and Unilever) are not investing in seasoning powders,
focus is on stock cubes,
Consumers are looking for locally produced, good quality products that contain natural,
locally sourced and traceable raw materials
This is where Maammiee comes in! Products are consumer validated, moving to
NAFDAC for regulatory approval,
Sell at ‘about same’ price as the market but with strong marketing to drive trade support
and consumer trials and repurchase,
Target 40,000 cartons (240,000 kg) per month at the end of the 4th full year, current
market price is NGN 2,500 per kg!

grova.com.ng 17B, Alexander Road, Ikoyi Lagos.

info@grova.com.ng +234 802 444 0056 | +234 803 041 0792
 Highlights:
Seasoning Powders: Maamiiee
Capital to start: NGN 200,000,000,
Capital injected can be a combination of debt and equity,
Debt repayments will be monthly or quarterly after the initial
moratorium
Budget Y2 revenue: 100M per month at 15% net margin,
Upfront approved but disbursed at each milestone,
Same line will be used to develop and distribute B2B
seasoning powder (for restaurants, hotels, snack
manufacturers),
Adjacent line will be used for chocolatey powder drinks. All
in the budget

grova.com.ng 17B, Alexander Road, Ikoyi Lagos.

info@grova.com.ng +234 802 444 0056 | +234 803 041 0792