THOUGHT OF THE DAY…

Women Entrepreneurship in
India: Some Aspects
Why do Women Take-up
Employment?
 Push Factors
◦ Death of bread winner
◦ Sudden fall in family income
◦ Permanent inadequacy in income of the family
 Pull Factors
◦ Women’s desire to evaluate their talent
◦ To utilize their free time or education
◦ Need and perception of Women’s Liberation, Equity
etc.
◦ To gain recognition, importance and social status.
◦ To get economic independence
Categories of Women
Entrepreneurs
Women in organized & unorganized
sector
Women in traditional & modern
industries
Women in urban & rural areas
Women in large scale and small
scale industries.
Single women and joint venture.
Categories of Women Entrepreneurs
in Practice in India
 First Category
◦ Established in big cities
◦ Having higher level technical & professional
qualifications
◦ Non traditional Items
◦ Sound financial positions
 Second Category
◦ Established in cities and towns
◦ Having sufficient education
◦ Both traditional and non traditional items
◦ Undertaking women services-kindergarten, beauty
parlors, health clinic etc.
Categories of Women Entrepreneurs
in Practice in India (Contd.)
Third Category
◦ Illiterate women
◦ Financially week
◦ Involved in family business such as
Agriculture, Horticulture, Animal
Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Powerloom etc.
 Supportive Measures for Women’s
Economic Activities and
Entrepreneurship

Direct& indirect financial support

Yojna schemes and programs
Technological training and awards
Federations and associations
Direct & Indirect Financial
Support
Nationalized banks
State finance corporation
State industrial development
corporation
District industries centers
Differential rate schemes
Mahila Udyug Needhi scheme
Small Industries Development Bank of
India (SIDBI)
State Small Industrial Development
Corporations (SSIDCs)
Technological Training and
Awards
Stree Shakti Package by SBI
 Entrepreneurship Development Institute of
India
 Trade Related Entrepreneurship Assistance
and Development (TREAD)
 National Institute of Small Business Extension
Training (NSIBET)
 Women’s University of Mumbai
 Federations and Associations
 National Alliance of Young Entrepreneurs
(NAYE)
 India Council of Women Entrepreneurs, New
Delhi
 Self Employed Women’s Association (SEWA)
 Association of Women Entrepreneurs of
Karnataka (AWEK)
 World Association of Women Entrepreneurs
(WAWE)
 Associated Country Women of the World
(ACWW)
Women Entrepreneurship in India
States No of Units No. of Women Percentag
Registered Entrepreneurs e
Tamil Nadu 9618 2930 30.36
Uttar Pradesh 7980 3180 39.84
Kerala 5487 2135 38.91
Punjab 4791 1618 33.77
Maharastra 4339 1394 32.12
Gujrat 3872 1538 39.72
Karnatka 3822 1026 26.84
Madhya Pradesh 2967 842 28.38
Other States & 14576 4185 28.71
UTS
Total 57,452 18,848 32.82
Women Work Participation
Country Percentage

India (1970-1971) 14.2

India (1980-1981) 17.7

India (1990-1991) 18.3

India (2015-2020) 20.2

USA 45

UK 43

Indonesia 40

Sri Lanka 35

Brazil 35
Women Entrepreneurship in India
 Earlier there were 3 Ks
◦ Kitchen
◦ Kids
◦ Knitting
 Then came 3 Ps
◦ Powder
◦ Pappad
◦ Pickles
 At present there are 4 Es
◦ Electricity
◦ Electronics
◦ Energy
◦ Engineering
Some examples
 Mahila Grih Udyog
◦ 7 ladies started in 1959:
Lizzat Pappad
 Lakme
◦ Simon Tata
 Shipping coorporation
◦ Mrs. Sumati Morarji
 Exports
◦ Ms. Nina Mehrotra
 Herbal Heritage
◦ Ms. Shahnaz Hussain
 Balaji films
◦ Ekta Kapoor
 Naina Lal Kidwai, Investment
Banker
 Fortune magazine listed her as
one of the world’s most powerful
businesswomen in 2003. India
Inc recognizes her as one of its
most powerful investment
bankers. But Naina Lal Kidwai,
HSBC’s deputy CEO, can’t be
reduced to simple woman-
banker equations; her
professional vision transcends
gender.
 Shahnaz Husain, Herbal Beauty
Queen She’s the "Estee Lauder of
India", with even famous department
stores like Galleries Lafayette in Paris,
Harrods and Selfridges in London and
Bloomingdales in New York stocking
her cosmetics, creams and lotions.
 Vineeta Bali
 Director, Academic Success
Program

She practiced law as a business litigator for

three years, and then as a transactional
attorney for the Silicon Valley Law Group
for several years. Her main responsibilities
as a transactional attorney were in the
following areas: mergers and acquisitions,
investor financing and corporate funding,
business formation and corporate
governance, securities compliance for
privately held and public companies.
 Lalita Gupta, Banker
 She’s created a formidable global
presence of what was once a native
development finance institution.
Account-holders can now bank at ICICI
branches in UK, the Far East, West
Asia and Canada. With ICICI since
1971, Gupta was the first woman to be
inducted on the board in 1984.
Problems
Dual role to play at workplace & at
home place
Subordinate to men
Just that her being women
Non-awareness of facilities provided
by government
Competition with large scale units
Problems related to marketing
 Suggestions
Procedure of getting finance should
be simple
Effective propagation of
programmes and yojna
Linkages between product,
services and market centers.
Encouragement to technical and
professional education.
THANK YOU……..