DESIGN CRITICISM Lecture 2

Types of Criticism
The Importance of CRITICISM
Importance of CRITICISM

ONE

Criticism is a form of communication

Providing feedback to issues.

Will aid situation to a better outcome 

Importance of CRITICISM

TWO

Feedback helps make your product / situation stronger

Without criticism, how would you know the actual condition of the
situation, product or issue?

The information gathered could be used to  change performance, service

or event
Importance of CRITICISM

THREE

Forces you to think of how the things / issues should work

Constructive criticism can guide you away from bad practices and
towards good ones

This can be particularly difficult when you're deeply involved into

something, but if you can take a step back, you might see how to
improve your way of working and avoid any negative outcomes that
occured
Importance of CRITICISM

FOUR

The right kind of criticism can give you an advantage on things

Puts you at an advantage over anyone else in your sector and can be
used again in the future to get things right, even faster.
Importance of CRITICISM

FIVE

Use positive language, elicit a solution

The language you use in response to criticism is vitally important. Try to

avoid getting into an argument. Instead, turn the exchange into a
discussion about how to resolve the problem.
Importance of CRITICISM

SIX

Be Courteous

Make sure that the criticism is non-offensive fair and non-personal.

The Characteristics of CRITICISM
The Different Types of CRITICISM

Criticism can be:

Directed toward a person or an animal; at a group, authority or

organization; at a specific behaviour; or at an object of some kind (an
idea, a relationship, a condition, a process, or a thing).

Personal (delivered directly from one person to another, in a personal

capacity), or impersonal (expressing the view of an organization, and
not aimed at anyone personally).
The Different Types of CRITICISM

Criticism can be:

Highly specific and detailed, or very abstract and general.

Verbal (expressed in language) or non-verbal (expressed symbolically,

or expressed through an action or a way of behaving).
The Different Types of CRITICISM

Criticism can be:

Explicit (the criticism is clearly stated) or implicit (a criticism is implied

by what is being said, but it is not stated openly).

The result of critical thinking or spontaneous impulse.

Structures of CRITICISM
The Structures of CRITICISM

Point of view from which the criticism is made ("in what

framework", "from what angle or perspective" is the criticism made).

Content of criticism, what it consists of ("what" is the criticism).

Purpose motive, use or function of criticism ("why" is the

criticism being raised, what is its aim)
The Structures of CRITICISM

Form of criticism, language used or medium of expression (in what

"style" or format is the criticism presented).

Method of delivery transmission or communication for the

criticism ("how", or by what means, is the criticism conveyed).

Type of critic or the source making the criticism ("from whom"

criticism originates).
The Structures of CRITICISM

Target or object of the criticism (criticism "of whom" or criticism

"of what").

Context place, setting or situation for the criticism ("where" is the

criticism being made).

Recipients or audience of the criticism, intended or unintended

(criticism directed or addressed "to where" or "to whom").
The Categories of CRITICISM
The Categories of CRITICISM

ONE

Professional Criticism

E.g.: writing movie reviews or restaurant reviews are a few examples to

this.

The basic idea behind writing these reviews is to make the general
public believe that they are smarter and better off at evaluating movies,
for example, rather than an official critic. 
The Categories of CRITICISM

TWO

Constructive Criticism

Constructive feedback is generally given on books, write ups or

projects. Constructive criticism is the process of offering valid and well-
reasoned opinions about the work of others, usually involving both
positive and negative comments, in a friendly manner rather than
an oppositional one.
The Categories of CRITICISM

THREE

Personal Criticism

This happens because accusers are free to express their feelings on the

internet, as all that is being displayed on the screen of the receiver is
their username and some words. 
The Categories of CRITICISM

FOUR

Trolling Criticism

Trolls are those people who make endless attempts to find out what
other people care about the most and do nasty things in order to attract
attention. . 
The Categories of CRITICISM

FIVE

Aesthetic criticism

Aesthetic criticism is an organized approach at studying a work of art.

That art can be dance,music,painting,etc.

. 
The Categories of CRITICISM

SIX

Judgmental Criticism

Judgmental criticism is when you are angry with someone for doing
something to you or to someone else. You do not know the depth of why
they do what they do.
The CONCLUSION

This course only focuses upon these THREE types of criticism only in order to
instill academic skills in criticism:

PROFESSIONAL Criticism
CONSTRUCTIVE Criticism
AESTHETICS Criticism
The Psychology of CRITICISM
The Psychology of CRITICISM

The psychology of criticism is primarily concerned with :

The motivation, purpose or intent which people have for making

criticisms – healthy or unhealthy.

The meaning of criticism for the self, and for others – positive or
negative.

The effect which criticism has on other people – good or bad.

The Psychology of CRITICISM

How people respond to criticisms, or cope with them – negatively or

positively.

The quantity and quality of criticism required to achieve the desired

effect or outcome.

The form in which criticisms are delivered – effective or ineffective.

How people learn to give and receive criticism successfully.

The sublimation (diverting), repression (imposition) or denial of

criticism.
Skills needed to make CRITICISM
Skills needed in making CRITICISM

Insight: critics should clearly understand why they are criticizing.

Attitude: critics should be emotionally confident and morally
comfortable, both about making a criticism, and about dealing with the
response to criticism.

Inquiry: critics should be willing to question authority, popular

opinion, and assumptions.
Skills needed in making CRITICISM

Knowledge : critics should research the subject of their criticism

to maintain the factual integrity of their criticism

Skills : critics should choose and apply the correct kind of criticism
to an issue, so that the criticism will be balanced, complete and
persuasive. Critics require adequate skills in reasoning, research, and
communication..

Integrity : critics should remain consistent and honest before,

during, and after a criticism is expressed.
That’s the end of the lecture…
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