Understanding Stakeholders (Stakeholder Analysis)

Power or
Role (Related to Interest
Stakeholder Involvement Impact Influence Engagement
project) (H/M/L)
(H/M/L)
 Prioritizing Stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Drag each
stakeholder’s box to the
appropriate place on
the power-interest grid

Director of
Product
Power

Landscape &
Website Designer
med
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing Stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move
stakeholders higher or
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape &
Website Designer
med
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing Stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product
Power

Landscape &
Website Designer
med
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest
EXAMPLE Prioritizing Stakeholders (power grid)
high
Keep satisfied (high priority) Manage closely (high effort)
Pro tip: You can move Director of
stakeholders higher or Product
lower (or more to the left
or right) within each box

Director of
Product Director of
Product
Power

Landscape &
Website Designer
med
Monitor (minimum effort) Show consideration
Clients &
Employees

OG
Investors

OG
Receptionist
low
low med high
Interest