Marketing Strategies

TRYCOMP
What are some techniques?
Internet marketing
● Website (SEO)
● Social Media
● Emailing
● Ads on tech websites
Print Marketing
● Ads in Trade magazines
● Ads in Tech magazines
● Brochures?
Face to Face marketing
● Attending Trade fairs & Conferences
● Speaking at tech events - representing TRYCOMP
Cold Calls & Direct outreach
Internet Marketing: Website (SEO)
● Companies that want to establish trust and have a solid marketing campaign absolutely need to have a professionally
designed website. It's not optional.

● The design of your website gives visitors an impression of your company.

● your website needs to be high quality in every way, with high-definition photos and videos, intuitive navigation and
error-free web copy.

● Make sure it is optimized for search engines from the very beginning to encourage organic traffic based off of search
queries in Google, Yahoo! and Bing.

● Visitors sign up for your email newsletter. Each email address you receive is a potential lead to nurture.
Landing pages
Body
Social Media
● Promoting brand engagement and trust represent the two major goals of an industrial
marketing plan for social media.
● sending followers to your website and encouraging email sign-ups are two tactics to include in
your social media strategy.
● Social media marketing can include paid advertisements as well as organic growth. As with
Google Ads, Facebook Ads allows you to choose different demographic information about the
people you'd like to see your ads.
● a soft-sell strategy works best for social media campaigns.
● People generally like funny, interesting or heartwarming content, and it's even better if it's a
video with subtitles.
● avoid text-only posts; always include an image, video or a link.
Emailing
● Find Contact details via websites, Yellow pages, country commerce pages.

● Collect information of people who reply.

● Send them monthly or bi-weekly newsletters to keep them engaged.

● Make newsletters.
Ads on Tech websites
● Pay google to put ads on relevant websites.

● Ads will direct people to our website.

● The famous websites will already have traffic and we will divert it to our
website.
Print Marketing - Ads in trade magazines
● Research various trade magazines that upper-level managers might subscribe to. Or, take a
look at your competitors and find out what news outlets they focus on.
● Trade magazines have numerous options for advertising, including full-page, half-page and
quarter-page advertisements within the magazine, or classified listings toward the end of the
magazine.
● create an eye-catching advertisement that takes full advantage of however much space you can
afford.
● A picture of your product, a brief description of what it accomplishes, your web address and
telephone number represent the bare minimum of what you should include.
● you want people to see your print advertisement and feel curious enough to visit your website.
Face to Face Marketing: Trade fairs + Conferences
● Having a booth at trade shows and conferences is a powerful way to position your brand and product right in
front of customers.

● Not only attend these events, but have an interesting booth to encourage browsers to stop by.
● Bring your product with you if possible.

● Place a business card drop jar.

● You have the opportunity to give a much longer pitch in an informational context, explaining the problem your
product solves.
 Upcoming events we should attend as a company
● CNR Food Istanbul - Food and Beverage Products, Food Processing Technologies Fair - 31 Aug - 03 Sep 2022. CNR Expo,
Bakırköy, Turkey.

● Tarim ve Teknoloji Gunleri - 31 Aug - 03 Sep 2022. Karaevli, Tekirdağ, Turkey.

● SIGN Istanbul - 08 - 11 Sep 2022. Tuyap Exhibition and Convention Center, Büyükçekmece, Turkey.

● IGM (International Garment Machinery) Istanbul - 08 - 11 Sep 2022. Tüyap Fuar Ve Kongre Merkez, Büyükçekmece, Turkey.

● Take Off Istanbul International Startup Summit - 20 Sep 2022. Istanbul Ataturk Airport, Bakırköy, Turkey.

● Flora Expo Antalya - 21 - 24 Sep 2022 Anfaş Antalya Fuarcılık İşletme ve Yatırım A.Ş. (AEC) Antalya Expo Center, Antalya,
Turkey.

● International Maintenance Technologies Congress and Exhibition - 22 - 24 Sep 2022 Pamukkale University Congress and
Culture Center, Pamukkale, Turkey.