Department of MBA

Subject :- “ Strategic Management ”

Topic: Strategy Formulation

Sub Topic :- Levels of Strategy

Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
 Department of MBA

CORPORATE LEVEL STRATEGIES

Its about decisions related to:
• Allocating resources among the different businesses of a firm
• Transferring resources from one set of business to others
• Managing and nurturing a portfolio of businesses

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

EXPANSION STRATEGIES
• Through Concentration
• Through Integration
• Through Diversification
• Through Cooperation
• Through Internationalization
• Through Digitalization

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

STABILITY STRATEGIES
• No change strategy
• Pause / Proceed with caution strategies
• Profit strategies

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

RETRENCHMENT STRATEGIES
• Turnaround Strategies
• Disinvestment Strategies
• Liquidation Strategies

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

Combination STRATEGIES
• Simultaneous combination
• Sequential combination
• Combination of simultaneous & sequential strategies

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA

THANK YOU
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed