QUALITA T I VE A N D

QUA NT IT A T I V E RE S E A R C H
D EVE LO PMENT LEC T URE
PRACTICAL RESEARCH 1
 “Q U A N T I T Y”

“Q U A L I T Y”
QUALITATIVE VS QUANTITATIVE RESEARCH
HOW DO YOU DESCRIBE QUANTITATIVE
RESEARCH?

HOW DO YOU DESCRIBE QUALITATIVE

RESEARCH?
KEY POINTS:
• QUALITATIVE RESEARCH COLLECTS NON-NUMERICAL
DATA, AND THE RESULTS ARE TYPICALLY PRESENTED AS
WRITTEN DESCRIPTIONS, PHOTOGRAPHS, VIDEOS, AND/OR
SOUND RECORDINGS.
• IN CONTRAST, QUANTITATIVE RESEARCH COLLECTS
NUMERICAL DATA, AND THE RESULTS ARE TYPICALLY
PRESENTED IN TABLES, GRAPHS, AND CHARTS.
ACTIVITY: WHICH IS WHICH
DIRECTIONS:
• IDENTIFYWHETHER THE STATEMENTS SHOWN DESCRIBE QUALITATIVE
RESEARCH OR QUANTITATIVE RESEARCH. USING A PIECE OF PAPER OR YOUR

WHITE BOARD AND PEN, WRITE QTY FOR QUANTITATIVE OR QLY FOR
QUALITATIVE.

• THE LEARNER WILL HAVE 10-SECONDS TO ANSWER FROM THE TIME A

STATEMENT IS FLASHED.
1. Expressed in numbers
1. Expressed in numbers
QTY
2. Formulates hypothesis
2. Formulates hypothesis
QLY
3. Uses Statistical Treatment
3. Use Statistical Treatment
QTY
4. Expressed in words
4. Expressed in words
QLY
5. Uses open-ended question
5. Uses open-ended question
QLY
6. Uses survey questionnaire
6. Uses survey questionnaire
QLY
7. Requires large sample size
7. Requires large sample size
QTY
8. Summarizes/ Categorizes
Data
8. Summarizes/ Categorizes
Data
QLY
9. Tests hypothesis
9. Tests hypothesis
QTY
10. Requires small sample size
10. Requires small sample size
QLY
 QUALITATIVE RESEARCH
•EXPRESSED IN WORDS
•FORMULATES HYPOTHESIS
•REQUIRES SMALL SAMPLE SIZE
•USES OPEN-ENDED QUESTIONS
•SUMMARIZES/ CATEGORIZES
DATA
QUANTITATIVE RESEARCH
•EXPRESSED IN NUMBERS
•TESTS HYPOTHESIS
•REQUIRES LARGE SAMPLE SIZE
•USES SURVEY QUESTIONNAIRE
•USES STATISTICAL TREATMENT
 T A T I VE R E SE A R C H VS .
QUA L I
QU A N TI T A TIV E R E S EA RC H
E ARCH 1 / E NGAG EME NT
PRACTICAL RES
 ACTIVITY: DESCRIBE IT!
DIRECTIONS:
• STUDY THE CHART GIVEN.
• PROVIDE 5 QUALITATIVE STATEMENTS AND 5 QUANTITATIVE STATEMENTS BASED ON
THE CHART.
• WRITE YOUR TABLE ON YOUR ANSWER SHEET.
• SUBMIT YOUR OUTPUT VIA GROUP CHAT OR ON THE RETRIEVAL DATE
 QUALITATIVE QUANTITATIVE
There are more women There are 4.7% men who
who are employed in the are between the ages 15-
year 2020. 24 that are employed as of
April 2020.
Women are employable
than men.
 NS ?
T I O
U E S
Q