Google Trends

Ads (What ads pop up when the category is

searched?)
Category Ad on Amazon

Baby Cleaners and detergent Plant Powered Products – Mother

Sparsh

Baby Bathing Accessories R For Rabbit Baby Carrier

Baby gift sets and combos The Moms Co

 Ads on Flipkart

Category Ads on Flipkart (for which

brands?)
Baby Cleaners and detergent MeeMee, Chicco

Baby Bathing Accessories Babyvilla, Miss and Chief

Baby gift sets and combos Colgate, MeeMee, Chicco, VBK

Baby Boy, The Moms Co, Babynu,
Pampers
The task
• While conducting this research make sure you collect & compare the
following data:•
• Demand of category over time•
• Demand for different sub-categories as compared to one another•
• High demand states & cities•
• Analyze the search demand over time to identify seasonal, quarterly
peaks when the demand for certain brands, sub-categories rises
Baby detergent

Overall, the interest in the

category has remained more or
less stable occasionally breaching
50 index mark.
Baby laundry wash is now gathering interest as a sub category of baby care (starting 2020)
The time interest
trend does not
show a clear cut
trend.
Baby diaper

Baby Diaper as a subcategory is showing a

positive interest over time – indicating
increasing preference.
Baby skin care has generated more interest
than baby hair care
Johnson Oil has the strongest interest in terms
of skin care.
Luvlap is the most famous out of all the brands (which may not be shown on
traditional medium – TVC)
Baby diaper generates most interest greater
than baby potty training
Baby diaper brands: Pamper is a clear winner in case of
baby diapers followed by mamy poko and huggies
Himalaya baby bath is a clear winner as
compared to other brands in terms of interest
Baby Foods cross brand comparison
Baby detergent vs bathing vs gifts
Baby products comparison…Baby Pools has increased whereas Baby
bath toys shows the least interest amongst all these categories
Baby Pool Regions Comparison
Baby walker has also been shown increasing interest
over the last 5 years (with a very less positive slope)
Baby gift set interest has been increasing
Baby Bedding Products comparison…all have increased
with time with Baby pillow showing the most promise