Name : Manishka Jain

GODREJ PROPERTIES Section: PGDM 3

AGENDA / TOPICS

• Introduction of product
• SCPS
• Data- Sales Revenue , YOY Growth , Market Share
• Competitor Analysis
• SWOT
• PESTLE
• STP
• Suggestions
INTRODUCTION

• Godrej Properties brings the Godrej Group philosophy of innovation,

sustainability, and excellence to the real estate industry.

• In recent years, Godrej Properties has received over 250 awards and recognitions.
National Brand Leaders (Track2Realty BrandXReport 2019-20)

• The revenue of Godrej Properties in 2022 is 25.86 billion Indian rupees.

• Planet Godrej, a skyscraper in Mumbai, was India's tallest occupied building

when completed in 2008.

• It is the first real estate company to have ISO certificates. 

 SCPS

SECTOR : COMPANY: PRODUCT: SERVICES:

• Real Estate (Indian • Established : 1989 The company is • Residential
property focused on:
development • USP: Strong Brand • Godrej Woods • Commercial
sector) Equity Plumeria.
• Godrej South • Retail
• 5% capital value • Tagline: Brighter Estate.
growth in 2022 in living enjoy • Godrej Golf • IT projects across
the residential brighter Godrej Links. India.
segment.
DATA
DATA
COMPETITOR ANALYSIS

Market Capitalization (Crs)

DLF Ltd Oberoi Realty Ltd

Godrej Properties Ltd Phoenix Mills Ltd
Prestige Estates Projects Ltd
PESTEL ANALYSIS
 SWOT ANALYSIS

STRENGTHS WEAKNESS OPPORTUNITIES

• Success of new product • Extra cost of building
THREATS
• Local collaboration. • Shortage of skilled
mix. new supply chain and • Increasing human resources.
• Track record of logistics network. government • Changing political
innovation • Declining market regulations. environment.
• Market leadership share. • Opportunities in • Changing
position. • Niche markets and online space. demographics.
• First mover advantage. local monopolies. • Lowering of the cost • Distrust of
• Strong brand • High cost of replacing of new product Institution.
recognition. existing experts. launches.
 SEGMENTATION

DEMOGRAPHIC: GEOGRAPHIC: BEHAVIORAL: PSYCHOGRAPHIC:

• Income • Capital • Benefit Sought • Lifestyle
• Family Size • Metro Cities • User Status • Interest
• Occupation • Occasion
• Generation
• Marital Status
 TARGETING & POSITIONING

TARGETING POSITIONING:
• Upper Middle/Class • Godrej positioned as a strong brand
• Premium Customers • Providing easy finance facilities
• Making buildings in very good locations.
• Best architecture and engineering
technology is adopted
• Playing area, yoga room, swimming pool,
tennis course, club house installed inside
the area of the building itself.
SUGGESTIONS
Project Summary
Optional statement
Conclusion

• Brief summary of what you discovered based on research

Appendix

• Works cited
• Additional supporting data