LINKEDIN CASE STUDY

NAME : ISHA AGGARWAL

SECTION : PGDM 3
 ABOUT LINKEDIN
• FOUNDED
• SECTOR: IT COUNTRY:
(SAAS)
IN 2002
USA

PRODUCTS:
HIRE ,
ORG MARKET , STRENGTH
STRUCTURE SELL , LEARN 18000  CO-
EMPLOYEES FOUNDER 
-
FUNCTIONA REID
L HOFFMA

PARTICIPANTS : ROLI SAXENA, BRENDAN BROWNE,

PAT WIDOR’S, CHIEF HUMAN RESOURCES OFFICERS
2
 LinkedIn, the world’s largest professional
network, boasting over 300 million
members, had the luxury of pulling in a
The main task of this is that Roli Saxena linkedin’s
large candidate pool. LinkedIn’s director of sales wanted to start rapidly hiring 40 new
employee base was about 43 percent people nationally for her group’s sales organization in
sales and marketing; 41 percent just three to five months
engineering, product development, and
customer operations; and 16 percent
general and administrative functions
CASE SUMMARY

The study also covers LinkedIn's employee value

The hiring techniques included: 1) replacing cold calling proposition, emphasising the exceptional prospects for
potential candidates with finding “warm connections” to them "transformation" that employees received as soon as
through their LinkedIn networks; 2) using a data-driven they joined the LinkedIn team. They included formal
approach to identify the best candidates to pursue; and 3) and informal initiatives created for staff members to
developing personalized online relationships with top explore their passions—and share their experiences—as
candidates. LinkedIn made internal hiring a priority .  well as personal progress through a simple path to
switch positions inside LinkedIn if they so desired.
 LINKEDIN PRODUCTS
     CATEGORIES
LinkedIn Talent Solutions
Marketing Solutions
Premium Subscription
        BENEFITS
 LinkedIn Corporate Solutions.
 LinkedIn Job Postings-Jobs You May Be Interested In
Subscriptions for Individuals-Recruiter Lite (scaled down version
of LinkedIn Recruiter)
 Job Seeker(compared with other candidates
 LinkedIn also monetized its platform through display ads,
sponsored InMails, sponsored updates, and LinkedIn ads.
 Small and medium-sized businesses, individuals, and business
groups
 The ability to send inMail messages and grant free contact to
anyone
 Visibility into who had viewed their profile and where they were in
the rankings.
 HOT POINTS

EMPLOYEE VALUE
FLAGSHIP LINKEDIN
PROPOSITION [EVP
TALENT. CONNECTIONS.
INTERNATIONAL
PRESENCE.
BUILDING AND
LINKEDIN PASSIVE RECRUITING. BUYING.
STRATEGIES.

5
 Recruitment Process
Manpower
Planning

OFFER LETTER AND

ONBOARDING
JOB ANALYSIS

INTERVIEW SOURCING
PROCESS
AND BVC SCREENING
AND
SHORTLISTIN
G
 SOURCING MIX
WOULD BE GOING FOR LINKEDIN TALENT
SOLUTIONS AS PREVIOUS EXPERIENCE , LIVE
SALES
PROJECTS , PREVIOUS ACHIVED TARGETS ,
CONVERSION RATES , LEAD GENERATION

ENGINEER WOULD BE GOING FOR UNIVERSITY

RECRUITMENT AS CAN EASILY FIND
NEW TALENTS , SKILLS ,
TECHNOLOGICAL SKILLS UPDATED IN
MILLENNIALS .
ADMINISTRATION WOULD BE GOING FOR EMPLOYEE
REFERALS AS MORE SECURED AND
RELIABLE , TRUST WORTHY
CANDIDATES CAN BE HIRED
7
 RECRUITMENT PROCESS
• MPP
• 40 NEW SOURCING MIX INTERVIEW PROCESS
EMPLOYEES  LINKEDIN TALENT FOR SALES : CMO, APTITUDE,
SOLUTION(55) HR
 SALES
 EMPLOYEE REFERRAL(30) ENGINEER: TECHNICAL
 ENGINEER
ROUND , HR ROUND , LINE
 UNIVERSITY
 ADMINSITRATION MANAGER ROUND
RECRUITMENT(15)
ADMINISTRATOR :
PHYSCOLOGICAL TEST, HR
SCREENING AND ROUND

• JOB ANALYSIS SHORTLISTING BVC AND

ONBOARDIN
JD AND JS FOR ENGINEER ,
G
SALES PERSON AND
ADMINISTRATOR IN THE NEXT
SLIDE
8
 SKILLS AND QUALIFICATIONS
ENGINEER
Bachelor’s degree in engineering
from an ABET-accredited
institution
•7+ years experience as an
engineer
•Strong electronic testing and
database design capabilities
•Strong understanding of
electronic manufacturing
processes
•Strong focus on quality control
•Proven innovative approach to
electronic systems development
SALES ADMINISTRATION
High school diploma or
Successful track record in sales and equivalent
negotiation Proven administrative
•Excellent verbal and written experience
communication skills, Experience in sales  Superb written and verbal
techniques communication skills
•Proficiency in data analysis, forecasting,  Strong time-management
skills and multitasking
and budgeting
ability
•Proven ability to plan and manage  Proficient in Microsoft
resources Office, with aptitude to
•Experience with CRM software (ex: learn new software and
Salesforce) systems
 ENGINEER
 standards through the use of
simulations/modeling to support
expansions and change
 Utilize software programming for
the preparation of technical
specifications, user
documentation, presentations,
and progress and results tracking
 Develop a deep understanding of
products, customers, goals,
organization, and business
strategies, evaluating systems
and processes, and identifying
improvement needs
SALES
 Generate new leads, identify and
contact decision-makers, screen
potential business opportunities,
select deals in line with
strategies, and facilitate pitch
logistics.
 Assist in the coordination and
implementation of marketing
strategies, and delegate tasks to
achieve strategic goals
 Maintain and share professional
knowledge through education,
networking, events, and
presentations
 Develop strategies and positions
by analyzing new-venture
integration
ADMINISTRATION
 Provide direct administrative
support to senior leaders,
including email correspondence,
and generation and distribution of
memos, letters, spreadsheets,
forms,
 Serve as the eyes and ears of the
office, providing information,
answering questions, and
responding to requests
 Ensure optimal operation of office
equipment, supplies, and
inventories with preventive
maintenance
 Maintain workflow by analyzing
and refining standard operating
procedures, such as scheduling,
communications, office layout,
etc.