SEMINAR ON ORGANIZATION

BEHAVIOUR

NAME ROLL NO. STATUS

NAVEENE RAJ MBA/40032/19 PRESENT
SHIVANI BHATT MBA/40033/19 PRESENT
AISHWARYA BHARGAW MBA/40034/19 PRESENT
DEEPRAJ KUMAR MBA/40035/19 ABSENT
SHARMIKA SINGH MBA/40036/19 PRESENT
 IMPORTANCE
OF
COMMUNICATION
IN AN
ORGANIZATION
INTRODUCTION

 Organizational Communication is sending and receiving of

messages among inter-related individuals within a particular
environment or setting to achieve individual’s and common
goals.
 Organizational Communication is highly contextual and
culturally dependent.
 Socialization is an important aspect of a business organization
and communication plays a key role in creating a welcoming
environment.
 Whether it’s internal or external, hierarchical or flat, all forms
of communication within a business environment helps to
increase efficiency and improve organizational performance.
CASE STUDY ON DOMINO’S
PIZZA

This Photo by Unknown Author is licensed under CC BY-NC-ND

This Photo by Unknown Author is licensed under CC BY-SA

 On Sunday the12th of April, 2009, two Domino’s employees from a branch in North Carolina
uploaded a film on You Tube.

 The footage is filmed while they are at work, showing disturbing images of themselves violating
health codes with unsanitary actions.

 Domino’s was further alerted about the video by consumer.com and both employees were arrested.

 Further, health department took sample of their food.

 The video becomes a viral sensation with more than a million hits on You Tube, 3 days after it was
uploaded.

 65% of respondents who had visited Domino’s Pizza say they would not visit Domino’s Pizza after
seeing video.
Timeline of domino’s pizza
response
 REVIEWS

WHAT DOMINO’S PIZZA DID WRONG ?

Delayed Reaction – alert was heard late.

- Silent when answers were needed.
Reacted after they were contacted by consumer affairs blog site

Lack of strategy for digital crisis management :-

Fault or lack of online surveillance.
Lack of social media presence.
Lack of employee policy on social media use and communication.
Lack of overview on main online influences.
 What DOMINO’S PIZZA DID RIGHT ?

 Response through traditional media and social media

- CEO video response on You Tube targeted core audience.
Changed discourse to ‘how companies should deal with hoax
crisis’ in mainstream media.
 Created a twitter account
to engage in dialogue with consumers and respond to negative
comments.
 HOW TO IMPROVE
COMMUNICATION IN AN
ORGANISATION

1. Develop a Communication Strategy

2. Create a Communication Process
3. Multiply the Message
4. Explain the Why
5. Create Feedback Process
 Group distribution schedule

NAME ROLL NO. ROLE

NAVEENE RAJ MBA/40032/19 CASE STUDY ON DOMINO’S
PIZZA

SHIVANI BHATT MBA/40033/19 TIMELINES OF DOMINO’S

PIZZA RESPONSE

AISHWARYA BHARGAW MBA/40034/19 INTRODUCTION,

REVIEWS

DEEPRAJ KUMAR MBA/40035/19 -

SHARMIKA SINGH MBA/40036/19 HOW TO IMPROVE
COMMUNICATION IN AN
ORGANISATION