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Data Processing and Analysis Guide

This document contains diagrams and text about hotel sizes, classifications, product types, service levels, costs, and examples of different hotel types. It discusses how management salaries and hotel costs increase with larger hotel size. Hotel classifications like downtown, resort, airport, and suburban are explained. Diagrams show how demand is compressed depending on hotel location type. Examples of limited service, mid-market, and full service hotels are given for different service levels. An exercise directs the reader to research different hotel property types online and compare factors that affect their success.

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Aaron Black
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392 views12 pages

Data Processing and Analysis Guide

This document contains diagrams and text about hotel sizes, classifications, product types, service levels, costs, and examples of different hotel types. It discusses how management salaries and hotel costs increase with larger hotel size. Hotel classifications like downtown, resort, airport, and suburban are explained. Diagrams show how demand is compressed depending on hotel location type. Examples of limited service, mid-market, and full service hotels are given for different service levels. An exercise directs the reader to research different hotel property types online and compare factors that affect their success.

Uploaded by

Aaron Black
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Summary Slide

Hotel Sizes Hotel Classifications Diagram Compression Product Types Diagram Service Levels Product Types Diagram Cost vs. Product Internet Exercise
Figure 2-1

Hotel Sizes
Classification
Number of Sleeping Rooms

Small Medium Large Mega

1 to 150 151 to 400 401 to 1,500 1,501 and over

Why do management salaries increase as the number of guest rooms increase?


Figure 2-2

Hotel Classifications
Location types
Downtown Resort Airport Suburban

What is a special attraction? How does seasonality affect a hotel? How does compression of demand affect a hotel?
Figure 2-3

Compression of Demand
Suburban

Airport

Demand

Sold Out City Center Demand Resort


(Downtown Location Type)

Suburban
Figure 2-4

Product Types
Service Level
Limited Service Mid-Market Full Service

What are some current market examples of each service level?

Figure 2-5

Service Levels
Economy Budget Mid-Market Luxury Upscale Full Service
Upscale Examples * Omni * Marriott * Hilton * Westin * Hyatt Mid-Market Examples * Courtyard * Holiday Inn * Howard Johnson * Ramada Inn Luxury Examples * Four Seasons * Intercontinental * Ritz Carlton

Limited Service
Economy Market Examples * Budgetel Inn * Fairfield Inn * Motel 6 * Red Roof Inn Budget Market Examples * Best Western * Econolodge * Knights Inn * Super 8 Motels

Figure 2-6

Product Types
Service Level
Limited Service Mid-Market Full Service

Target Market
Extended Stay All Suite What is a Hybrid Market?
Figure 2-7

Cost vs. Product

Relative Cost Per Room

Economy

Upscale

Product Type Service Classifiers


Figure 2-8

Mid-Market

Budget

Luxury

Hotel Types Internet Exercise


As was the case throughout history, establishing hotels as areas of rest in relation to journey segments and junction points is practiced today e.g., roadside motels along stretches of highway, bed & breakfast inns in areas of grand nature, and high rise hotels in city centers.
Figure 2-9

Hotel Types Internet Exercise


Researching the Internet, find examples of three or more property types. Ideally, these would be local hotels that you could visit. Use these URLs to get started:
http://www.traveldata.com http://www.motels.com Use the web site of your local convention/visitor's bureau (ex: http://www.nycvisit.com/index.html)
Figure 2-10

Hotel Types Internet Exercise


List three external factors that would affect the success and profitability of these or other types:
Road Side Motel Bed & Breakfast Inn High Rise Hotel

Did you find any factors that applied to more than one type of property? Why or why not?
Figure 2-11

Hotel Types Internet Exercise


Use the Internet to answer as many of the following questions as you can. Call the properties directly for answers not available online.
What is the rack rate for a standard room? What is included in this rate? What amenities are offered at this property? Are rates different on the weekend? Higher or lower? What other hotels are in the area?

Compare and contrast the properties you selected.


Figure 2-12

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