Product and Service Design

Submitted to Dr. Rinki Rola

Prepared by
Gourav Gurnani (C-16)
Kapil Yadav (C-26)
Service Design
Existing Blueprint
Poka-yoke

• Its fails to provide e-booking service on first step.

• Lack of car parking.

• No elevators.

• No relaxing facility.

• Lack of technology support.

 Resigned Blueprint

-
Mobile Car Hygiene Stairs /
Physical Parking / Ticket Relaxing Browsing Projection /
Application Quality Escalator
Evidence Booth Facility Menu Experience
/ Website Escalator

Browse Buying Enter

Customer Arrive at Purchase Enter Watch Break /
Showtime / Food / into Leave
Action Theatre Ticket Theatre Movie Restroom
Movie Online Movie
Lounge
Order Hall

- -
On-Stage Greeting / Ticket
Security Greeting / Feedback
Technical Ticket no. Check /
Check Meal
Contact & Ticket Directing
Suggestion
Printing towards
Seat

- -
Cleaning Theatre

-
Ticket Food &
Off-Stage Staff Cleaning
Book Ticket Inventory Beverage Lighting
Contact
through Mobile System Inventory / Effect
App. website Cooking
Value Addition in Service Blueprint

• Celebrity Hologram.

• Movie Quizzer.

• Massager & Temperature controller in seat.

• Blankets for cosy feeling.

Product Design
Product design

• Process designers use to blend user needs with business goals to help

brands make consistently successful product.

• To optimise user experience in solution they make for there users.

• Help their brands by making product sustainable for longer term business

needs
Product Design Process

Final Design

Preliminary Design and

Testing

Product Screening

IDEA development
IDEA Development

• Innovation in shoe making technology.

• Increased competitors in market.

• Shoes with smart functioning.

• Ensure healthy lives and promote well being for all.

Our Product is “New Age Shoes”

• Smarts shoes is not an ordinary shoes but new age smart shoes which
provide all the modern feature that lack in traditional shoes.

• Which provide its users a hand free experience.

• Its “LED Lighting” feature is fresh introduction in market.

• This shoes not only provide different looks but technology support to
customer.
Feature of “New Age Shoes”
• Pedometer.
• LED lighting.
• Self teeing lace.
• Colour changing.
• Waterproof shoes.
• Replaceable soul.
• Anti-skid.
• Cooling effect.
• Anti-bacterial soul with cushioning.
• Self charging dock.
Target Customers

• Mainly to target sneaker users.

• Basketball players.

• Shift customer from Air Jorden.

Order Qualifier vs. Order Winner.

Order Qualifier Order Winner

Order qualifier are necessary Order winners are the winning attributes
that leads to customer for buying a
attributes that a product must
product.
possess for it to be enter into
• Self teeing lace.
competition. • Pedometer.
• Durable and Comfortable shoes. • Colour changing.
• Anti-skid soul. • LED lighting.
Thank you