PURPOSIVE

C O M M U N I C AT I
ON
LECTURE NO. 2
 G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N

The term ‘globalization’ is widely used to define a spectrum of

scientific, economic, linguistic, cultural, social, and political changes
that have shaped the world over the past 50-odd years. Since
globalization is a complex and multifaceted phenomenon, it has been
credited with a wide range of powers and effects. Its proponents claim
that it is both ‘natural’ and an inevitable outcome of technological
progress, and it can create positive economic and political convergences.
 G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N

Today globalization has changed the way people

see the world. It has become a road people can
tread to discover many possibilities although for
some this unknown road can paint terror and fear.
 G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N

Globalization has brought about immense changes in the lives of people

nowadays. The oyster of the world is in everyone's hands because of the
pervasive and potent powers of technology embedded in the growth and
impact of the English language. With the ever-present and existing
influences of science, medicine, and arts, the world has turned into one
living village: borderless, robust, connected, and dynamic. Cultures,
traditions, beliefs, religions, and languages find their way into the current
stream of the World Wide Web or the Internet.
 O R I G I N S O F G L O B A L I Z AT I O N

Globalization has taken a long stride after its first potent spark in the
heart of the once mighty Great Britain.
 It was Great Britain that started placing value on English.

Globalization has taken a long stride after its first potent spark in the
heart of the once mighty Great Britain.
 It was through communication, transportation, and trade that
globalization took its speed and presence
 O R I G I N S O F G L O B A L I Z AT I O N

The reversal of power, influence, and reign occurred in the late 18th century and early
19th century when the New World, America, set sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It was the
vision and mission values of the Americans that also augmented the robustness and
pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal language which is
evident in the areas of education, governance, communication, entertainment, and
business.
 O R I G I N S O F G L O B A L I Z AT I O N

The reversal of power, influence, and reign occurred in the late 18th century and early
19th century when the New World, America, set sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It was the
vision and mission values of the Americans that also augmented the robustness and
pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal language which is
evident in the areas of education, governance, communication, entertainment, and
business.
 E F F E C T S O F G L O B A L I Z AT I O N

According to Nikolay Daney (2017), easy access to information is

a major effect of the process of globalization.
The World Health Organization, in its works focused on the
cultural dimensions of globalization, has expressed the view that
with the spread of commerce, trade, and businesses delivering
Internet, satellite TV, and mobile services, the costs of such
information technologies drop.
 E F F E C T S O F G L O B A L I Z AT I O N

In connection with education, there is now (what everybody takes delight
in) edutainment.
The Internet has been used to bring in edutainment – an integration of
education and entertainment which is a fun way of teaching and learning.
Daney (2017) asserted that globalization had influenced global
communication by implementing new techniques for business conduct
among workers at international corporations.
 I N C R E A S E I N S O C I A L A WA R E N E S S

It has been discussed in the relevant article, entitled “The

Effects of Globalization on Global Communication ”, that
the availability of information, which is a direct effect of the
development of global communication systems, has led to
an increased social awareness of people across the world.
 INCREASE IN SOCIAL
AWA R E N E S S

Information technology and networks enable them to

share opinions, views, work on projects and research
different areas. These are among the main reasons why
the process of globalization is creating a sense of a
global society.
LOVE IN TWO WORLDS
A N D I N S P I R AT I O N V I A
C Y B E R S PA C E
THE CHALLENGE?