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    The Pongase Sibs
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    The document discusses e-commerce and internet marketing. It defines e-commerce as trading products or services using computer networks like the Internet. It lists the types of e-commerce by participators as business-to-consumer, consumer-to-consumer, government-to-consumer, business-to-business, consumer-to-business, and government-to-business. It also categorizes e-commerce by goods as physical goods, digital goods, and services. Additionally, it outlines internet marketing as promoting a business or brand online using tools to drive traffic, leads, and sales.

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    E-COMMERCE-AND-INTERNET-MARKETING

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    The document discusses e-commerce and internet marketing. It defines e-commerce as trading products or services using computer networks like the Internet. It lists the types of e-commerce by participators as business-to-consumer, consumer-to-consumer, government-to-consumer, business-to-business, consumer-to-business, and government-to-business. It also categorizes e-commerce by goods as physical goods, digital goods, and services. Additionally, it outlines internet marketing as promoting a business or brand online using tools to drive traffic, leads, and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views10 pages

    E Commerce and Internet Marketing

    Uploaded by

    The Pongase Sibs
    The document discusses e-commerce and internet marketing. It defines e-commerce as trading products or services using computer networks like the Internet. It lists the types of e-commerce by participators as business-to-consumer, consumer-to-consumer, government-to-consumer, business-to-business, consumer-to-business, and government-to-business. It also categorizes e-commerce by goods as physical goods, digital goods, and services. Additionally, it outlines internet marketing as promoting a business or brand online using tools to drive traffic, leads, and sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    E-COMMERCE

    Jantzeen Dacup
    AND
    INTERNET
    MARKETING
    • Also known as Electronic
    commerce, is the trading in
    E – COMMERCE products or services using
    computer networks, such as the
    Internet.
    TYPES OF E – COMMERCE
    BY PARTICIPATORS

    • Business-to-consumer (B2C)
    • Consumer-to-Consumer (C2C)
    • Government-to-Consumer (G2C)
    • Business-to-Business (B2B)
    • Consumer-to-Business (C2B)
    • Government-to-Business (G2B)
    BY GOODS

    • Physical Goods (apparel, shoes, gifts, electronics, bags, accessories, etc.)


    • Digital Goods (ebooks, music, videos, games, software, etc.)
    • Services (online training courses, travel planning, ticketing, etc.)
    BY BUSINESS MODEL

    • Drop Shipping
    • Warehousing
    • Private labelling and manufacturing
    • White labeling
    • Also called online marketing, it is the
    process of promoting a business or
    INTERNET
    brand and its products or services over
    MARKETING
    the internet using tools that help drive
    traffic, leads, and sales.
    TYPES OF INTERNET MARKETING

    • Website design
    • Search Engine Optimized (SEO) website text
    • Email lists, either to a targeted or general audience
    • Social networking
    • Blogging
    • Video content
    INTERNET MARKETING STRATEGY

    • Identify the audience for the product


    • Conduct research to identify target demographic (Age,
    Gender, Race or ethnicity, Geographic location, Education
    level, Occupation, Income, etc.)
    • Decide online platforms to use
    REFERENCE

    • https://www.scnsoft.com/ecommerce/types-of-ecommerce
    • Self-Instructional Manual (SIM) for Self-Directed Learning (SDL)

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