Professional Documents
Culture Documents
Idea presentation: The intrapreneur clearly presents the idea to other members of
organization and takes their feedback and suggestions for improvement.
Leadership: Last but the utmost task of an intrapreneur is to be the leader and
drive other employees within his team and then the organization for sustainability.
A typical example would be that of Dr. Pawan Goenka, who designed and de
veloped the immensely successful Scorpio model for Mahindra and Mahindra
(M&M) and redefined the way new car design and development was done. He
utilized his vast experience of working with General Motors (GM) in the US prior to
joining M&M.
Under his leadership, M&M launched a slew of new products such as Pik-Up,
Marshal, Armada 98, Bolero, and Loadking. His best acknowledged contribution is
that of the Scorpio project, which brought laurels to M&M, both in India and
abroad. The company built this brand-new vehicle with virtually 100 percent
supplier involvement from concept to reality for $120 million, including
improvements to the plant. This is about one-fifth of the cost incurred to design
and develop a car from scratch anywhere else in the world.
Characteristics of Intrapreneur
Creates new ventures – Giving birth to new businesses within the existing organizations is
the typical characteristic of an Intrapreneur.
Proactive – Intrapreneur attempt to lead rather than follow the competitors through their
pro-activeness.
SANTOSH PARULEKAR
In the last four years, Corporate Social Responsibility (CSR) in India has acquired new
impetus with the Companies Act 2013. The Act defines that companies with a net worth
of Rupees 500 crores or more, or a turnover of Rupees 1,000 crores or more, or earning a
net profit of Rupees 5 crores or more must spend a minimum amount on corporate social
responsibility.