Module 2.

Types and classification of

Entrepreneur

 Intrapreneur –Concept and Development of Intrapreneurship

• Women Entrepreneur – concept, development and problems faced by

Women Entrepreneurs, Development of Women Entrepreneurs with
reference to Self Help Group

• Social entrepreneurship–concept, development of Social entrepreneurship in

India. Importance and Social responsibility of NGO’s.

• Entrepreneurial development Program (EDP)– concept, factor influencing

EDP. Option available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)
Types of
 Intrapreneurship
The term Intrapreneurshp refers to a system that allows an employee
to act like an entrepreneur within a company or other organization. 

Intrapreneur  are self-motivated, proactive, and action-oriented people

who take the initiative to pursue an innovative product or service

An Intrapreneur is the one who takes the responsibility for creating

innovations and implementing them within an organization. ... The employee
who puts the ideas and plans into actions, a process by which many new
ventures are born within an existing organization
 Importance of Intrapreneur
Ideas identification : The first task of an intrapreneur is to clearly identify the idea.
Whether it is user friendly, market adaptable and compatible with the set goals
and strategies.

Idea presentation: The intrapreneur clearly presents the idea to other members of
organization and takes their feedback and suggestions for improvement.

Ideas implementation: To implement the discussed proposals ,the intrapreneur

forms a team which puts the idea in action and makes the idea as an enterprise.
Strategy and Planning: Effective intrapreneurial strategies always help the
entrepreneur/organization to win over their competitors and grab every
opportunity they can.

Expansion of the enterprise: The ultimate goal of Intrapreneurship is to create

that kind of entrepreneurial mindset and infrastructure which are needed to
support growth in an organization.

Leadership: Last but the utmost task of an intrapreneur is to be the leader and
drive other employees within his team and then the organization for sustainability.
A typical example would be that of Dr. Pawan Goenka, who designed and de­
veloped the immensely successful Scorpio model for Mahindra and Mahindra
(M&M) and redefined the way new car design and development was done. He
utilized his vast experience of working with General Motors (GM) in the US prior to
joining M&M.
Under his leadership, M&M launched a slew of new products such as Pik-Up,
Marshal, Armada 98, Bolero, and Loadking. His best acknowledged contribu­tion is
that of the Scorpio project, which brought laurels to M&M, both in India and
abroad. The company built this brand-new vehicle with virtually 100 per­cent
supplier involvement from concept to reality for $120 million, including
improvements to the plant. This is about one-fifth of the cost incurred to design
and develop a car from scratch anywhere else in the world.
 Characteristics of Intrapreneur
Creates new ventures – Giving birth to new businesses within the existing organizations is
the typical characteristic of an Intrapreneur.

Innovates products/services – A tendency towards technological leadership by way of

continual innovation of products/services is desirable on part of an Intrapreneur.

Innovates processes – Under fiercely competitive business landscape, busi­ness processes

need to be reinvented time and again by the Intrapreneur for better efficiency,
productivity, and quality.

Proactive – Intrapreneur attempt to lead rather than follow the competitors through their
pro-activeness.

Risk-taking – Intrapreneur have a risk-taking attitude with regard to in­vestment decisions

and strategic actions under situations of uncertainty.

Renews organizations – An Intrapreneur is expected to transform the orga­nizations

through renewal of key ideas on which they are built.
 Paul Buchheit, the creator of Gmail, started on the
project in 2001 and worked up to its launch on April
1, 2004 (April Fools but not really.) Gmail became
the first email with a successful search feature and
the option to keep all of your email (hello 1GB of
storage) instead of frantically deleting to stay under
your limit. The initial launch was by invite only, quite
the hot commodity. Now, it’s considered a faux pas
not to have an email address ending in @gmail.com.

James Gosling, created an elegant object-

oriented programming language called Oak,
which was later renamed Java.

Ken Kutaragi, a relatively junior Sony

Employee, spent hours tinkering with his
daughters Nintendo to make it more powerful
and user friendly. What came from his work is
one of the most recognizable brands in the
world today, The Sony Playstation.
 Women entrepreneur
A woman entrepreneur is a woman who starts and owns and
enterprise by investing at least 51% in an enterprise.

1. KIRAN MAZUMDAR SHAW- Biocon Limited

2. INDRA NOOYI -PepsiCo.
3. VANDANA LUTHRA- VLCC
4. NAINA LAL KIDWAI-HSBC
5. EKTA KAPOOR -Balaji
6. Chanda Kocchar – ICICI Bank
7. INDU JAIN-TOI
Problems of Women entrepreneur
• Family restriction
• Lack of finance
• Lack of Education
• Role conflict
• Unfavorable environment
• Stiff competition
• Mobility
• Male dominated society
 Social entrepreneur
• A social entrepreneur is a person who pursues
novel applications that have the potential to
solve community-based problems. These
individuals are willing to take on the risk and
effort to create positive changes in society
through their initiatives.
 Social entrepreneurs from India
• URVASHI SAHNI
Talking about the best of social entrepreneurs in India, Urvashi
Sahni definitely tops the list. She is the founder and CEO of
SHEF (Study Hall Education Foundation), an organization
dedicated to offering education to the most disadvantaged girls
in India.
 Social entrepreneurs from India
• HARISH HANDE

Harish Hande is another pioneering social entrepreneur of

India and a remarkable committed one. He is the CEO &
Founder of Selco, a company rendering sustainable energy
source to rural regions of the country. This project was the
first rural solar financing program in India. Till date, Selco
has contributed over 120,000 installations and has more
than 25 operating retail and service centres in Karnataka
alone.
 Social entrepreneurs from India
 JEROO BILLMORIA

Jeroo Billmoria is one of the renowned social entrepreneurs of

India who is supervising several International NGOs for the
betterment of society. She initiated the ‘Childline’ that aims to
provide help in form of healthcare and police assistance,
especially to street children. Right from her childhood, she had
a vision of giving back to the underprivileged in the society. She
also believed in self-empowerment of women in India.
 Social entrepreneurs from India
• ANSHU GUPTA

Born in a middle-class family in Uttar Pradesh, took media as a

profession and while as an intern he witnessed the need of
proper clothing for the poor in rural India. Anshu then
founded Goonj, a social enterprise that collects used clothing
from the urban crowd, sort them, fix and later distribute among
the poor and needy. The relief work was done by Goonj during
the times of natural calamities in Gujarat, Tamil Nadu and
Kerala have been highly acknowledged.
 Social entrepreneurs from India

 SANTOSH PARULEKAR

Santosh Parulekar worked to create job opportunities for the

unemployed youth in rural India. He started ‘Pipal Tree’, a
company that aims to impart formal training to the youth and
provides them with reputable jobs in companies across the
country. Operating since 2007, Pipal Tree has trained over
1,500 workers and intends to open training centres pan India
in the coming years.
 CSR and NGO

In the last four years, Corporate Social Responsibility (CSR) in India has acquired new
impetus with the Companies Act 2013. The Act defines that companies with a net worth
of Rupees 500 crores or more, or a turnover of Rupees 1,000 crores or more, or earning a
net profit of Rupees 5 crores or more must spend a minimum amount on corporate social
responsibility.

CSR: support charities to fulfill legal obligation while generating goodwill

For many of India's most loved brands, 'giving back' is not about fulfilling this legal
obligation of having to donate to charity, but generating goodwill in their respective
communities. These are times when CSR and NGOs go hand-in-hand. Companies,
therefore, must spend in areas like literacy, women empowerment, environment, water,
sanitation, child rights etc.
Till now, 12 State Governments have established state-level Centre
for Entrepreneurship Development (CED) or Institute of Entrepreneurship
Development (lED) to develop entrepreneurship by conducting EDPs.
Today, the EDP in India has proliferated to such a magnitude that it has
emerged as a national movement.
Objectives of Entrepreneurial Development Programmes

1. To Promote First Generation Businessman and Industrialists

2. To Create Awareness about Availability of Resources
3. To Promote Small, Cottage & Local Industries
4. To Encourage Self Employment Tendencies
5. To Provide Knowledge about Government Plans and
Programmes
6. To Make a Successful Entrepreneur
7. To Provide Training to Operate Business
8. To Create Awareness about Marketing
9. To Develop Entrepreneurs in all Areas of the Country
10. To Remove Doubts of Entrepreneurs, Give Solutions and
Suggest Remedies of Problems
 Factors affecting EDP
• Aspiration and Attitude
• Personal Factors (how dynamic are u)
• Family Circumstances
• Government Policies, Facilities, and
Incentives
• Social and Cultural Factors
• Business Competition
• Economic and Business Environment
• Support System