MAF 671

THE GAMING HUB

 OUR GROUP MEMBER
• 1) MUHAMMAD KHAIR NADZIR BIN SHAH ROM
• 2) SHEIKH MUHAMMAD AL HAKEM BIN SHEIKH AMER
• 3) MUHAMMAD FADZLI BIN ABD KARIM
• 4)
 INTRODUCTION OF THE CASE
• The case study of Creative Venture Sdn Bhd (CVSB) is a case related to master budget, a breakeven
analysis and a growth plan. This case is one of the case studies that need to examine by student. Creative
Venture Sdn Bhd (CVSB) is located in Kuala Lumpur. It is a company that produces e-games. As these
e-games have entered the mainstream and are gaining popularity in the country, CVSB would like to
propose a new business venture called “The Gaming Hub” that will provide a community-based
platform for players in Kuala Lumpur. Currently, there are several places that provide facilities for
renting e-game consoles, but almost all of them are unlicensed and are in private residences. In addition,
for currently the conventional cyber cafes in Malaysia are mainly catering to the more conventional
computer- based games with limitations on computer capacity to play prolonged e-games sessions. Most
individuals or groups of e-game players play either in their own homes or in the homes of their friends.
However, it poses some problems such as interference because playing at home is sometimes not
conductive to the experience of e-gaming players.
 BACKGROUND OF THE COMPANY
Creative Venture Sdn Bhd (CVSB) was established in 2018. The company's location is currently in Kuala Lumpur.
CVSB is a company registered with the Companies Commission of Malaysia. The company is a company that
produces e-games. The meaning of e-games is games that use electronics to create an interactive system that can be
played by players. Video games are the most common form at the moment, and for this reason the two terms are
often used interchangeably. There are other common forms of electronic games including handheld electronic
games, standalone systems (e.g. pinball, slot machines, or electro-mechanical arcade games), and non-visual
exclusive products (e.g. audio games). E-games or cyber games are part of a new industry that can generate
revenue for Malaysia in the future at Asian and international levels. The directors of this company are Rafiuddin
Omar, Farid Yaakub and Haaziq Zahar. All three are co -directors for the company. As of July 2018, only three
employees were hired, namely Rafiuddin as the chief gaming officer, Farid as the finance manager and Haaziq as
the marketing manager. Other vacancies will be filled by December 2018 at the latest just in time for the opening
in January 2019
 SUMMARY OF THE CASE

• ABOUT THE PROJECT – The gaming hub be open at the Strand, Kota Damansara.

• ABOUT THE COMPANY – The Company produces e-games with SSM

• SERVICE OFFERED – Renting space for the operation.

• Marketing Communication – Social media platform.

 ISSUE / PROBLEM OF THE CASE
3. Lack of segregation of duties
1. Lack of staff
•Mr. Farid does not refer to a party authorize or expert to
•The company are unable to coordinate their work.
segregate their duties.

2. Limitation of internet speed

2. Target market
•The Company has an old technology & rate of slowness
•The situation have high-density residential.
internet speed limitations & high-cost waste.
APPLICATION OF ANALYSIS
ANSWER OF APPLICATION
QUESTION
RECOMMENDATION
CONCLUSION
THANK YOU