Professional Documents
Culture Documents
N AND
GLOBALIZATION
Communication and globalization in the 21st
century introduce us to a new dimension of
perspectives.
GLOBALIZATION
It is the structural
phenomenon of
increasing
interdependence among
various parts of the world
(Cornali & Tirocchi,
2012).
GLOBALIZATION
The advancement of
technology and
numerous technology
revolutions have been
globalizing the world
into a closely
interconnected
society.
GLOBALIZATION
* The process of
globalization is an
unavoidable
feature of
modernity and
development.
GLOBALIZATION
* It promotes the
development and
prevalence of digital
technologies that
make communication
faster and
information more
easily accessible.
Hand-made or Machine-made?
Local or International?
Adobo or Samgyupsal?
God or man?
Heidegger’s Prophecy
Heidegger prophesized in
1950 that “new
communication and
information technologies
would spawn novel
possibilities for dramatically
extending the scope of
virtual reality.
Definitions of Globalization
(Scheuerman, 2014)
Globalization is linked
to the growth of social Globalization must also
Globalization is
interconnectedness include a reference to
associated with
across existing the speed or velocity of
deterritorialization
geographical and social activity
political boundaries.
Globalization should be
Globalization should be
conceived as a
understood as a multi-
relatively long-term
pronged process
process
Technology development has made globalization
inevitable and irreversible (Eichengreen, 1999)
The Role of
It advances the 21st century into what we
Media in the speak as the globalization of
communication
Globalization
Process The emergence of the electronic media
and the digital media has brought about a
radical change on how we see education
Language and
Globalization
Language continues
to evolve. It keeps on
developing as people
are becoming more
literate in the global
world
WHY IS ENGLISH
CONSIDERED THE
“UNIVERSAL
LANGUAGE”?
Itis the world's
second largest
native language,
the official
language in 70
countries, and
English-speaking
countries are
responsible for
about 40% of world's
total GNP.
Source:
https://www.omniglot.com/language/articles/engunilang.php
Competence
According the Merriam-
Webster Dictionary,
competence means the
quality or state of being
competent. Or in simple
terms, it is the ability to
do something successfully.
Communication
Competence
Itis the ability to
function in a truly
communicative
setting.
Components of Communicative
Competence
1. Grammatical Competence - the domain of grammatical and lexical
capacity.
Grammar refers to the set of rules that explains how words are used in a
language
of
Communicative
Competence 4. Strategic Competence - it relates to the
coping strategies that communicators employ to
initiate, terminate, maintain, repair and
redirect communication.
State State ideas clearly.
College Select Select the most appropriate and effective medium for communicating.
Graduates
(21st Century
Demonstrate Demonstrate credibility.
Four Dimensions
of Global Understanding ourselves as a cultural
Communication being is a prerequisite to knowing
other cultures.
Competence
(Chen, 2005)
Mapping the Culture refers to understanding
the differences between one’s own culture and
the other cultures that might result in adapting
different culture in order to become more
diverse and appropriate in the global setting.
Aligning the Interaction
Four Dimensions
of Global
Communication
Competence Being able to interact with people from
different cultures by using the appropriate
(Chen, 2005) and effective approaches without violating
the other people’s cultures, beliefs and
norms.
END.
You will have a graded recitation next week which will include Chapter 1 as
well. Thank you!