MAHARSHI DAYANAND SARASWATI UNIVERSITY, AJMER

Session- 2020 - 2022

A Project report On
“ Business Development and Lead Generation for Blitz Job ”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION

Submitted by :
Ravi prakash gupta
MBA (FMS Department)
 INTRODUCTION
 BLITZ JOB IS AN UNLISTED PRIVATE COMPANY.
 IT WAS INCORPORATED IN 2019 AND IT IS A FRESH START-UP.
 BEST-IN CLASS WORKFORCE SOLUTIONS TO ORGANISATIONS, COLLEGES
AND INDIVIDUALS.
 COMPANY PROFILE

COMPANY NAME : BLITZ JOB

PARTNERS : PEACOCKSOLAR & EUREKA FORBES.
FOUNDED DATE : 2019
FOUNDER : SHWETA SINGH.
TYPE OF ORGANIZATION : PRIVATE.
E-MAIL : SALES@BLITZJOB.IN
WEBSITE : WWW.BLITZJOB.IN
ADDRESS : 146, SECTOR 44 GURUGRAM, HARYANA 122003
 Executive Summary

 THIS PROJECT IS ALL ABOUT THAT TYPE OF WORK THAT

I HAVE DONE DURING 2 MONTHS OF INTERNSHIP PERIOD.
• AS A BUSINESS DEVELOPER EXECUTIVE IN BLITZJOB.
• I HAVE TO WORK ON COLLECTING DATA FROM VARIOUS
PORTALS AND COLLECT COMPANIES INFORMATIONS.
• I SUPPOSE TO CALL THEM AND INFORMED ABOUT OUR
HR SERVICES.
• DAILY I HAVE TO CALL ABOUT 30-40 COMPANIES AND
GENERATING LEADS FROM COLD CALLING.
 Scope Of Digital Marketing tools

• B2B DIGITAL MARKETING :

1. COMPANY THAT SELL PRODUCT OR SERVICE TO OTHER BUSINESS OR
ORGANIZATION TYPICALLY USE B2B MARKETING STRATEGIES.
2. THE PURPOSE IS TO MAKE OTHER BUSINESS FAMILIAR WITH YOUR BRAND
NAME.
3. GOAL IS TO IMP.LEAD QUALITY,SALES ACCEPTANCE OF LEAD &CONVERSION
RATE
• B2C DIGITAL MARKETING :
1. MARKETERS FOCUS ON IMPROVING BRAND AWARENESS.
2. USING SOCIAL PLATFORMS LIKE FACEBOOK,TWITTER, INSTAGRAM AND
PINTEREST TO REACH NEW AUDIENCES & ATTRACTING CUSTOMER TO THEIR
WEBSITE.
 LEAD MAGNET

 A LEAD MAGNET IS A MARKETING TERM -

 ALLOWS YOU TO QUICKLY AND EASILY COLLECT CONTACT INFORMATION.
 FREE ITEMS OR SERVICE THAT IS GIVEN AWAY FOR THE PURPOSE OF GATHERING
CONTACT DETAILS
 EXAMPLE - TRIAL SUBSCRIPTION, SAMPLES, FREE CONSULTATION ETC.
 MARKETER CONVERT THE LEAD INTO PAYING CUSTOMERS.
 SERVICES OF BLITZ JOB
SKILL
START-UPS FOR COLLEGES DEVELOPMENT
• TALENT ACQUISITION • CAREER COUNSELLING • DIGITAL MARKETING
• TALENT RETENTION • PLACEMENT SERVICES • SEO
• ON BORDING FORMALITIES • MOCK INTERVIEWS • EXCEL
• EXITS FORMALITIES • HR SESSIONS • MY SQL
• THIRD PARTY PAY ROLL • SKILL DEVELOPMENT
SERVICES TRAININGS
• TRAINING AND
DEVELOPMENT
 METHODOLOGY
PRIMARY METHOD
 FINDING AND LISTING COMPANIES WHO CAN AVAIL OUR
SERVICES AND THEN APPROACHING THEM THROUGH COLD
CALLING.
 COLLECTING THE DATA OF THE PEOPLE INTERESTED IN OUR
SERVICES.
 SENDING THE DATA TO THE COMPANY, THEY SEND
PROPOSAL TO THE INTRESTED COMPANY & WITHIN 24
HOURS FOLLOWUP WILL DONE.
• SECONDARY METHOD
 SECODARY METHOD OF DATA COLLECTION LIKE INTERNET
AND JOB PORTAL LIKE NAUKR.COM, LINKEDIN, INDEED,
MONSTER JOD ETC.
 SWOT ANALYSIS
STRENGTHS
WEAKNESS
• Helps in Faster hiring
• Hiring Cost
• Focus on Serving
• Lack of
Client
• Provide high quality Communication
• Longer hiring
Candidate
process

OPPORTUNITIES
THREATS
• Collecting
thousands of Profile • Preference to in-
• Cost efficient house hiring
Choice • Pandemic
 CONCLUSION

RECENTLY FOUNDED START-UP, JUST FEW YEARS IN THE

BUSINESS
SELLING SERVICE NOT EASY (INTANGIBLE PRODUCT)
PEOPLE ARE NOT AWARE
COVID PANDEMIC-WORK PACE SLOW DOWN
LOTS OF COMPETITORS OFFER SAME SERVICES
THANK YOU...