Professional Documents
Culture Documents
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at
Submitted by
HIMANSHI CHAUHAN
BBA(HR)
Batch – (2021 – 24)
Roll No.:210241098
It is a great pleasure for me that I got the chance to present the report of the BBA summer
internship project conducted this year. I am especially grateful to my Guide of this project Dr.
Nimmi Aggrwal School of Business Studies, Sharda University, Greater Noida for her constant
support and guidance throughout our work. It's only through her conscious effort and idea to
go with the current topic of an evaluative study of Adrubix Recruiting, selection and
Onboarding. I also have this opportunity to convey my heartfelt thanks to Barnita Das, HR
Head, Adrubix, Noida 32 sector for his full support and assistance during my tenure. I also do
not want to miss the chance to thank all my members of the department for their kind support
and cooperation during my completion of this project and my friends and family for guiding
There are two facets to management education: theory and practice. One needs a well-
balanced combination of both qualities to be a good leader. Human resources are seen
to be the most crucial aspect of any human resource management of the organization.
giving machines a value, financial, human, and other essential resources.Actually, I get
them the highest, depending on the workforce industry. This research investigates an
Services
Competitors
SWOT Analysi
Internship Program
Diary Entry
Diary Entry
Critical Analysis
Learning Outcome
Executive summary
of Hr field. I was actively engaged in Recruitment, Onboarding and a small part of employee
relation also.
In recruitment I worked on an end to end recruitment cycle by doing job posts on different-
different portals and attracting a bulk amount of applications, screening resumes, arranging
face to face interviews, sharing tasks to the candidates , and giving feedback etc.
Onboarding : my role was to send the LOI or Offer letter to the candidate, and share all the
information about joining date etc. When a candidate joins the organisation, I need to brief
about the culture of the organisation and make the new joiner comfortable, and conduct an
onboarding session of the new employee. Then assigning them assets of the organisation etc.
Employee relation my work was to maintain the clear flow of information between
On an additional note I have gained a lot of knowledge and learned lots of soft skills, hard
I extend my gratitude to my supervisor Ms. Barnita Das and to my whole team for their
This report highlights how I learned so many things throughout this internship and performed
Adrubix is a startup which started recently and Adrubix is a digital marketing agency which
provides 360° digital Marketing services. This startup Belong from the Marketing Service
Industry. Adrubix parent company is The property Gully Which deals in Real estate. We are
experts in providing modern and innovative highly personalised solutions that are thoughtfully
created to produce the perfect combination of digital marketing services for your company.
And its main objective is to provide the best digital. The Mission and vision of company is to
create a customised package that includes services like search engine marketing, pay-per-click
advertising, generating leads, and implementing influencer marketing to accelerate the past
growth of various business types (like direct - to - consumer, business - to - consumer, business
- to - business, and more). In only a single click, our customised package aims to help these
We give you the reason why you choose us over the other agency and the reasons are that we
assure you to give the impactful solution, Impactful marketing and New - Age technology
And our office is currently located in Noida sector 132 in Technova tower
And according to our co founders Retvij Panday and Lakhan Jagwani our organisation try to
do best creativity and style which fall a very positive impact on clients and make their
experience best.
SERVICES PROVIDED BY COMPANY
SEO (Search Engine optimization) : In this we help our clients in increasing the brand
visibility at online platforms means on searches and posting. We guide our clients towards
exceptional success and our SEO experts use the advanced strategies to improve the ranking
and attract more natural visitors and keep up to date with the trends and updates on search
engines so that we are able to give the best services to our clients.
PPC (Pay Per Click Management ): we also run the paid online advertising campaigns.
In which the clients pay us per visitor who visits their web sites through our advertisement. We
do past trends analysis and analyse current data to create innovative advertising plans to attract
more and more visitors on their sites so our clients are able to grow their business. And we
SUCCESS
trending ways of marketing even now the most following way to grow your business.we assure
our clients to make them the top choice among their competitors. And we turns likes into the
interest of your target audiences. In this through email we intend to create and increase
customers so by the customer go visit our client after watching the advertisement for the
enquiry of a product or services that customers are the leads basically. And we give assurance
to our clients to get them the best and potential leads who really have interest in your product
or service.
AFFILIATE MARKETING: With the help of our affiliate marketing services, we get
the keys to success. We take use of the powerful collaboration of affiliate agreements to boost
conversions, increase exponential traffic and enhance the reach of our client brand and for
DRIVEN RESULTS
ONLINE REPUTATION MANAGEMENT: We boost our client brand by making
excellent strategies which are carefully watched , skillfully handled and consistently following
INFLUENCER MARKETING: In this our company helps our clients to connect them
with the good influencer who will be able to connect with the product and help in increasing
EXPONENTIALLY FASTER
COMPETITORS OF ADRUBIX:
It is a well-known digital marketing company that offers a wide range of services, such as site
design, pay-per-click (PPC), social media marketing, and optimization for search engines
(SEO). They have a track record of success in assisting companies to increase their web
presence.
WebSavvy
A full-service digital marketing firm, WebSavvy Solutions sets itself apart with its expertise in
social media and written marketing. They are experts in creating engaging, shareable content
that connects with target audiences. WebSavvy Solutions works with businesses to develop
strong brand identities and successfully engage their online audiences. Their material not only
draws viewers in but also turns them into devoted consumers. WebSavvy Solutions is a name
Search Engine Optimization (SEO) is a specialty of OptiRank Digital. Their offerings are well
thought out to improve clients' search engine rankings and boost organic website traffic. Their
strategy is centred on off-page SEO tactics, and ongoing monitoring and optimization. For
companies looking to enhance their exposure in search engine results, which will ultimately
lead to more online leads and conversions, OptiRank Digital stands as a reliable partner.
AdVantage Media:
It is an Advertising firm which focuses on paid media marketing and primary focus on both
Google and Facebook Ads. Their constant commitment to maximising return on investment
(ROI) distinguishes them. AdVantage Media is renowned for its marketing strategies that
maximise costs, target the appropriate demographic, and fine-tune ad campaigns for optimum
performance. Businesses who want to get the most out of their digital advertising should go
with them.
DigitalFusion Labs:
DigitalFusion Labs is known for its expertise in data analytics and marketing automation. They
help clients streamline their marketing efforts and gain insights into customer behaviour
through data-driven analysis. With services that encompass the implementation of marketing
automation tools and the utilisation of data to make informed marketing decisions,
BuzzMark Media:
BuzzMark Media specialises in managing social media profiles also through social media
influencers. They provide advice on how to create and maintain strong internet reputations for
businesses. BuzzMark specialises in using the power of internet personalities to successfully
promote businesses and goods. They are also offering a large number of services for monitoring
DigitalEdge Innovations:
creation and AI-driven marketing. They're renowned for developing ground-breaking solutions
that use automation and machine learning to improve a company's online appearance.
DigitalEdge Innovations is frequently the answer that companies go to when trying to stay
As I am showing my summer internship as a HR Intern in Adrubix for the time period from
24-May to 28-July 2023 2023, I am forced to begin discovering the deep effect of different
theoretical models that not just guided but also enriched my comprehension and affected what
came out of this transforming knowledge. These ideas served as a compass and a foundation
for me, helping me to Deal with the complex world of human resources and get valuable
insights from the actual implementations I Faced during my internship time at Adrubix.
These ideas served as a compass and a foundation for me, helping me to traverse the complex
environment of human resources and gain valuable insights from the actual implementations I
experienced at Adrubix.
When I started my internship, I participated in the worlds of Recruitment, Selection, and
Onboarding. I learnt about the complexities of finding talent, evaluating possible applicants,
The first stage in gaining fresh talent for a business is recruitment. It entails locating, attractive,
learned about various recruiting strategies, such as job advertising and application tracking
and using recruiting tactics has shown to be critical in matching the right people with the
organisation's goals.
Recruitment is a very important or crucial part to bring the new talent in the business as it refers
to attracting the more and more candidates for vacant positions because as many candidates
apply for the position that is very good for the organisation, like if a large number of candidates
apply for the position so we will have a large number of choices or options to choose the best
fit candidate for the vacant job position. On the other hand if there is very little application, the
employer has a limited number of choices and he has to choose from them only. Throughout
my internship, I learned about various recruiting strategies, such as job advertising and
qualities. Understanding and using recruiting tactics has shown to be critical in matching the
I went into the process of screening individuals to establish their fit for various job jobs in the
field of Selection. This procedure comprises the task completion, personal interview, calling
interview etc. I saw how matching a candidate's abilities and experience to the needs of the
employment lifecycle. Onboarding is the process which involves all the paperwork,
introduction to their daily roles and responsibilities , company culture, environment etc. And
it's really an important part of hiring because it affects the candidate directly as at that time the
perception of the candidate towards the company should be that he/she is on the right and best
place. Effective onboarding ensures that newcomers rapidly adjust to their responsibilities,
grasp the corporate culture, and contribute to the success of the team. During my internship, I
experience and laying the groundwork for long-term success within the firm.
understanding of the vital role that human resources strategies play in determining how well
1. Job Analysis: This is the first component of recruitment. In which we need to do the
qualities, skills, knowledge, experience are required , And what will be the roles and
responsibility to perform a job . So that we will be able to bring the best talent into the
business. In This we need to prepare a Job description Which involves all the roles,
and more candidates. Like Advertisement on different social media platforms, internal
referral through word of mouth, Consultancy even through universities also etc.
Indeed, Internshala and IIM jobs. Even sometimes We contact Some Universities like
Hans Raj so that if their students are looking for any internship they can join us.
and application and even do the screening means those candidates who are not fulfilling
An incident; like we were looking for the candidate for Digital Marketing Executive
have experience at least for 2 years but we received around 52 applications out of which
only 20 candidates are there who have the experience of 2 years. This is how through
screening we rejected the 30 candidates and were able to save our time.
4. Interviewing: We used to conduct different rounds of interview like the first one is
the telephonic interview, second one is the virtual round of interview with HR and third
designer we have a task which we use to share when the candidate is eligible and able
(a) Final Evaluation After the discussions, evaluations, and reference checks,
candidates are evaluated in order to choose the greatest match for the job role.
(c) Offer letter: The formal job offer has been shared to the selected candidate.
Offer letters involve all the details of the positioning , salary ,benefits , basic
COMPONENTS OF ONBOARDING
(a) Orientation: At Adrubix we use to schedule a newly join employee meeting with the
founder of the company in which he/she get to know about the mission, vision of the
organisation, Algorithm of organisation, Culture and environment of the organisation after that
meeting we use to conduct a meeting in which we introduce the new join candidate with the
(B) Paperwork and compliances: New workers fill out the required paperwork, such as
tax forms, enrollment papers for benefits, and documentation pertaining to compliance.like we
need to collect Personal document of candidates Like I’D Proof / Address proof , Educational
Qualification and Experience letter/ Certificate etc. With self attached. And also provide the
equipment Like laptop/ phone etc. and make the fill of Assets declaration form.
(c ) Buddy Allotment: In this an existing employee is allotted as a buddy or mentor to the
new employee so that the new employee can take the help about the culture, environment etc.
of the organisation from him/her and settle down in the organisation fastly.
(d) Feedback: In this we use to take the feedback of new employees from its colleagues
(e) Follow up: then the newly joined employee starts performing their daily task and work
DIARY ENTRY
Work Interpretati Evaluation Plan for the
Date Day Description on of Work of Work Day
Review
Checked in Maintained
internshala
Follow Up with communicat
25/05/2023 Thursday and
Candidates potential ion with
LinkedIn
hires. candidates.
applications.
Graphics
Guide new
Work on Designed and
interns in
26/05/2023 Friday Motion and motion animations
motion and
Graphics graphics. are
graphics.
improved.
Refreshed
Enjoyed a
and ready Plan for next
well-
27/05/2023 Saturday Holiday for the week's
deserved
coming tasks.
day off.
week.
Recharged Plan for the
Another day
28/05/2023 Sunday Holiday for the week upcoming
of rest.
ahead. workweek.
Database
Updated
now Call
Add Fresh databases
29/05/2023 Monday contains potential
Data with new
current candidates.
info.
data.
Compiled a Birthdays
Preparing Plan for
list of list is ready
31/05/2023 Wednesday Date of birthday
employee for
Birth List surprises.
birthdays. celebrations.
Checked in Maintained
Onboard
Follow Up with communicat
01/06/2023 Thursday Adity DMI
Candidates potential ion with
intern.
hires. candidates.
Contacted Add fresh
Calling on Coordinated
graphic and data in
02/06/2023 Friday Graphic and design
motion recruitment
Motion projects.
designers. sheet.
Recharged
and ready Plan for the
Enjoyed a
03/06/2023 Saturday Holiday for the next
day off.
coming workweek.
week.
Professional
Added a Do the
Add email
06/06/2023 Tuesday professional onboarding
Signature signatures in
signature. process.
use.
Graphics
Guide new
Work on Designed and
interns in
08/06/2023 Thursday Motion and motion animations
motion and
Graphics graphics. are
graphics.
improved.
Add fresh
Made calls Successful
Calling on data in
09/06/2023 Friday to potential candidate
Data recruitment
candidates. interactions.
sheet.
Recharged
and ready Plan for the
Enjoyed a
10/06/2023 Saturday Holiday for the next
day off.
coming workweek.
week.
Database
Updated
now Plan for
Add Fresh databases
14/06/2023 Wednesday contains upcoming
Data with new
current tasks.
info.
data.
Compiled a Birthdays
Preparing Plan for
list of list is ready
20/06/2023 Tuesday Date of birthday
employee for
Birth List surprises.
birthdays. celebrations.
Graphics
Guide new
Work on Designed and
interns in
21/06/2023 Wednesday Motion and motion animations
motion and
Graphics graphics. are
graphics.
improved.
Database
Updated
now Schedule
Add Fresh databases
22/06/2023 Thursday contains face-to-face
Data with new
current interviews.
info.
data.
Checked in Maintained
Call
Follow Up with communicat
23/06/2023 Friday potential
Candidates potential ion with
candidates.
hires. candidates.
Recharged
and ready Plan for the
Enjoyed a
24/06/2023 Saturday Holiday for the next
day off.
coming workweek.
week.
Schedule
Onboarding Intern is
Welcome orientation
26/06/2023 Monday Aditya DMI successfully
new intern. and
Intern onboarded.
meetings.
Add fresh
Made calls Succes--sful
Calling on data in the
27/06/2023 Tuesday to potential candidate
Data recruitment
candidates. interactions.
sheet.
the period of my internship.to not miss any step during hiring process or exiting process because before
this chart the employee life cycle steps were not written anywhere in Adrubix. And to prepare this chart
I need to go through a deep study or discussion with my seniors. And after a lots of hard work i Able to
complete this chart and even this chart is approved by my seniors and co-founder of Adrubix also. And
the objective of preparing this chart is I prepared this chart which involves each and every step. And
this cycle starts from the position opening and ends when employees resign, terminate or leave the
organisation.
STEPS:
1. POSITION OPENING:
● The life cycle of employees in Adrubix starts from the opening of the job position.
● In this the job analysis takes place where we do the depth study of a job position then prepare
2. INTERVIEW SCHEDULING
3. SELECTION
● Interviews are carried out.
5. Join Day:
● These include seat assignments, orientation, the supply of assets, and more.
● Activities including creating official IDs, training, and development, and creating different
7. Leave SOP:
● One day before the leave, HR is notified, and the application is either accepted or denied.
8. Employee Exit
(a) Termination:
● In this the employer can terminate the employee because of several reasons like if the employee
is not performing well after even proving the tanning, if the employees took the long leave
(b) Resignation:
● If an employee wants to leave the organisation due to several reasons, he/she needs to talk to
9. Notice to Serve:
● According to Adrubix policies a employee has to serve 45 days of Notice period before leaving
the organisation.
9 Exit Day
● On the last day of Notice period the employee has to complete some formalities like he/she has
to submit assets of the organisation, submit mail id of the organisation, Exit the formal groups
● Then Within 45 days we will provide all the documents to the employee like an experience
data of candidates who are willing to join the company, New data entry, those who have done
interviews, those who get rejected so there are many things related to that in a google sheet which was
my responsibility to keep these sheets updated. And the second above image shows that The email
signature which I use to help the newly join candidates to create and provide them official mail, and
create email signatures and there is a lot of work which I used to do there. And I was responsible for
handling 9 to 10 accounts of Internshala, Linkedin, IIM jobs etc. I have to do a job post on these
accounts, and need to collect data , then enter new data into recruitment (talent hunt google sheet),
As a Human Resources Intern at Adrubix, I got the chance to have a thorough grasp of the HR industry. My main
duties were hiring, orienting new employees, and managing a little fraction of employee relations. During the
hiring process, one of my responsibilities was overseeing the complete hiring process. This included advertising
job positions across several channels, drawing in a sizable application pool, reviewing resumes, setting up in-
person interviews, giving candidates assignments, and offering feedback. I now see how important it is to acquire
talent efficiently in order to develop a workforce with the necessary skills thanks to this experience.
Within the onboarding domain, my primary responsibilities were forwarding Letters of Intent (LOIs) or offering
letters to prospective hires, providing crucial details about their start date, and leading thorough programs. In
addition, I was in charge of allocating the resources to new hires and welcoming them with the organisational
culture. It became clear that long-term performance inside the employees relations with each other and with
Despite my relatively low engagement in employee relations, I was trying to maintain open lines of
communication between management and staff. This entailed planning formal occasions like dinner parties and
Apart from the hands-on training, my internship at Adrubix furnished me with an abundance of insights and
avenues to further my abilities. I had the opportunity to pick up both the soft and hard abilities needed for a
successful HR profession. My communication, cooperation, and organisational skills improved during the
And during my internship I also get a chance to learn or gain information about my organisation. This information
includes Adrubix's goals, services, headquarters in Noida sector 132, and mission statement. Linking my HR
I was very much fortunate to have the opportunity to work at a reputed firm likeAdrubix
Pvt. Ltd. About my development in skills, I was able to improve my soft skills as well
as technical skills like Recruiting, sourcing candidates, Communication skill etc. I used
to deal with employees and while interacting with them I got used to connecting with
other employees on a daily basis. I also used to organise formal or official dinner parties
at all. .And I used to deal with My communication and interpersonal skills have
selection and Onboarding etc. I understand the contribution process from both
organisation. I am now familiar with the many job portals which help in sourcing and
attracting the right pool of candidates. I equipped the knowledge of different sourcing
channels and criteria for hiring suitable talent, enabling me to oversee the contribution
with valuable practical experience, making me more confident and prepared for future
roles in HR related fields. The knowledge and skills gained during the internship
CONCLUSION
My time as an intern at Adrubix has been invaluable and life-changing, giving me a broader
perspective on the human resources industry. I took an active position in hiring, onboarding,
and employee relations to obtain useful knowledge about these important HR tasks. I've
improved both my hard and soft skills and got the chance to learn more about the exciting field
My supervisor, Ms. Barnita Das, and the whole Adrubix team have my sincere thanks for their
constant support and direction during this amazing and fruitful journey. Through this
internship, I have been able to put my academic knowledge to use in practical situations and
get to know a lot of new things about the corporate world and how it exactly works. how to
maintain professional relations, how to deal with clients and there are an immense number of
producing priceless materials including preparing employee life cycle charts and creating
official signatures and recruiting sheets. These components not only demonstrate my
producing priceless materials including preparing employee life cycle charts and creating
official signature and recruiting sheets. These components not only demonstrate my
This internship equipped me with lots of skills and knowledge related to the HR
industry. And I have learned how we apply our academic or theoretical knowledge into
the practical world. And I am eager to learn more, explore more and grow more in my
professional life.
RECOMMENDATION
The organisation is really doing so well and approaching the right strategies but still i want to
suggest them for recruitment instead of only depending on the online job portals they can also
go for Campus recruitment. And specially for the hiring interns. So that we will be able to hire
candidates effectively and efficiently. Even a HR can get good candidates and new talent with
In adrubis there is only a calling and senior round of interview. Sometimes it happens that on
the calling round of the interview certain information is missed. And then the candidates
coming for an interview with missing information can lead to time waste, resources wasting
etc. so if we added the HR round also so our candidate gets filtered in the 2nd round which will
Development. https://career.berkeley.edu/Internships/Internship-
Development
Writing Guide
https://www.shrm.org/pages/custom404.aspx?requestUrl=https://www.shr
m.org/resourcesandtools/tools-and-samples/how-to-
guides/pages/howtowritejobdescriptions.aspx
Skills. https://naceweb.org/404.aspx
Policy. https://hr.ufl.edu/manager-resources/recruitment-staffing/search-
committees/minimum-gpa-requirements-sample-policy/
Candidates.
https://www.shrm.org/pages/custom404.aspx?requestUrl=https://www
.shrm.org/hr-today/news/hr-magazine/0617/pages/effectively-
managing-diversity-and-inclusion.aspx
Evaluation Form.
Management Practice.
10. Boxall, P., & Purcell, J. (2011). Strategy and Human Resource
Management.