The business plan of

the Pancake Café

1. Overview
 1. Overview
The main difference between the
cafe-pancake and many catering
establishments will be that the
pancakes will be baked in the
presence of the client on special
pancake machines. The visitor
will be able to see for himself
that the chefs make a new
pancake, not heat the old one,
while adding only natural fresh
products and observe hygiene
during cooking. The customers
will be able to chose between
small and big pancakes.
1. Overview
After cooking, the pancake
will be packed in a special
paper package. Thanks to
this, if desired, the finished
product can be used in a cafe,
office or on the go, without
fear of getting dirty or burnt.
 1. Overview
This business plan will consider the option of opening a
pancake café in the shopping mal «Serenada», Krakow,
where people can have a snack sitting at the table or stock
up the pancakes and eat them on the go or at home.
Opening hours: 10 a.m.-8 p.m.
2. Description of services and prices
Also, the pancake will work on the principle of «make
a pancake yourself», which is that the visitors will be
able to choose the filling for their pancake. The price
for any pancake will be 15 zlotys. The menu will also
include pancakes with ready-made fillings the price of
which you can see on the Table 1.
 2. Description of services and prices
You can also choose dough for your pancake: gluten-free
dough, traditional dough, vegan dough, and glaze: chocolate
glaze or raspberry glaze, which are included in the price of
each pancake.
The price of the drinks you can see on the Table 2.
3. Analysis of indicators of implementation.
 3. Analysis of indicators of implementation.

Weaknesses:
- A new business, not yet familiar for the customers.
- A lot of different cafés and and bars in the shopping
mall.
- Lack of experience in business set up.
 3. Analysis of indicators of implementation.

Opportunities:
- Opening new premises in other places of the city, in
case if the business being established is going to bring
enough profits.
- Adding new items on the menu.
 3. Analysis of indicators of implementation.
Threats:
- Economy crisis, which makes people save money and opt
for home-cooking.
- A lot new entrants/competitors appearing.
- Pandemic, that will influence the number of the
customers.
 3. Analysis of indicators of implementation.
In comparison to our business, the weaknesses of the
competitors businesses’ can be that they have higher prices,
and the menu that the customer could be bored with
already. The strengths can be the good-quality products,
that these restaurants offer and the dining experience, as
they are a higher class restaurants, than the one being
created. The opportunities can be new menus creation, and
therefore, surprising and attracting more customers. Last
but not least, threats can be described as also the crisis in
the economy, a tough competition: new businesses are
being established all the time, new concepts appear.
 4. Advertising and promotion of services

Advertising in business at
the beginning is very
PANCAKETOPIA
Create your own
important and should be
pancake
applied. Therefore, in the  

beginning, we will hire a GREAT

OPENING
person who will distribute ON THE
leaflets about our cafe. The 8TH OF
first 2-3 months depend on MARCH

the sales situation.

10AM—8РM
 4. Advertising and promotion of services
Also, before opening, we will create pages about our
establishment in various social networks, share
different news, give discounts and gifts to our
subscribers, and create our own hashtags. In
general, we plan to spend about 2000 zlotys on
advertising.
 4. Advertising and promotion of services

We also plan to make special

cards for regular customers.
We will indicate each
purchase of pancakes on the
card and the customer will
receive a bonus for 10
purchases. By doing this, we
will encourage visitors to buy
from us more often and
follow our social networks in
search of discounts and gifts.
 5. Competitors
Our cafe will be located in the Serenada shopping center.
And since our pancakes won't cost much, students and
young people, who live near Serenade will be able to buy
them. Because they will spend little, but they will be very
full after them. Because such establishments are usually
located in the city center and it is not easy for everyone to
get there.
 5. Competitors

We will have no equal in pancakes, because there are

no such establishments there yet.
In Serenada there are only such cafes as:

- where you can buy ice-cream

- where you can buy coffee

- where you can buy buns, bread and

biscuits

There are also some restaurants and cafes, but no

one produces pancakes as our enterprise.
 6. Financial plan
Investments in opening a pancake shop are as follows:

Rent (2 month) 7 000,00 zł

Renovations 10 000,00 zł
Advertising 2 000,00 zł
Payroll (cashier and
cook) 2 months 5 400,00 zł
Licenses 10 000,00 zł
Stock (food) 15 000,00 zł
Stock (beverages) 5 000,00 zł
Total 54 400,00 zł
 6. Financial plan
Average monthly expenses are shown below:
Machinery 26 100,00 zł
Coffee machine 3 200,00 zł
Pancake machine x2 5 850,00 zł
Flour sifter 1 240,00 zł
Spiral dough mixer 1 650,00 zł
Ventilation umbrella 2 000,00 zł
Single-section washing bath 250,00 zł
Kitchen scales 200,00 zł
Fridge 2 200,00 zł
Cash register 1 850,00 zł
Wall-mounted display case 3 000,00 zł
Refrigerated display case 2 500,00 zł
Bar counter 650,00 zł
Electronic kettle 400,00 zł
Microwave oven 380,00 zł
Machine for juice 730,00 zł
 6. Financial plan
Average monthly expenses are shown below:

Tableware 9 350,00 zł
Cooled table 1 400,00 zł
Table x2 400,00 zł
Shelving x2 2 300,00 zł
Cupboard 550,00 zł
Table for visitors x6 2 000,00 zł
Chair x20 2 700,00 zł
Total 35 450 zł
 6. Financial plan
Total capital=89 850 zlotys.
Loan needed=90 000 zlotys.

According to calculations, the average monthly profit is

6 500 zlotys, if the pancake shop is in a lively place.
The project will pay off already in 13 months after
opening, which is pretty fast for the catering industry.
In counting sales include the sale of products in three
areas: filled pancakes, sweet pancakes, drinks, revenue
is calculated based on average market prices. The
return on sales of the business is 45%. Also, after a
successful start of this project, we can expand the
network of pancakes in your city, therefore the
potential profit can be much higher.
 7. Conclusion
We believe that we have great prospects because of the
location and idea of our establishment,its prices. We know that
there are many establishments in Krakow with a similar idea,
but we are confident that because of our attitude to customers,
we will reach a good level In addition, people always are
interested in small snack bars with moderate prices and quick
preparation of food. As our café can work on takeaway, the
business will not be at loss during the epidemic.