Momya

h
Bussines Plan
Submitted To Economy English Courses

Kitchen

Muhammad Athalah Rafi (2016310242)

Afifah Fatin (2016310246)
Rashida An’am Shaliha (2016310264)
Sarah Santi Citra Nirmalasari (2016310279)

STUDY PROGRAM MANAGEMENT

FACULTY OF ECONOMIC AND BUSSINESS
UNIVERSITY OF MUHAMMADIYAH JAKARTA
 Momyah
Kitchen

1. Background

The business name will we run together is "Momyah Kitchen" which is a business in
the culinary field of trade that sells various types of food and beverages. Why we choose the
name "Momyah"? previously we need to clarify. Momyah stands for "Momy Yeah" which
means the dishes created by mama is the most delicious and hygienic. Every people must
love food made by his mama, that's the most delicious incomparable with other people.
Momyah Kitchen will make everyone feel interested and would like to come to taste the
food and beverages that are here. Food and beverages here are guaranted delicious as your
mama made.

The flurry of activity that is so dense sometimes make people become stressed to think
more clearly and calmly. So, we need places that are so quiet and convenient way to remove
all the saturation and pressure of their lives. Thus came an idea to set up a kitchen as
customers want. The concept that we will apply is the concept of a blend between the
classic and the modern with the times. A mix of classic and modern is expected to provide a
new atmosphere and attract the attention of customers to enjoy the atmosphere here.
Additionally Momyah Kitchen is not only for teenagers, but for all levels of the general
public. In addition to a comfortable place for visitors varied menu is also a mainstay here
with the menu offerings were varied and unique.

With so many advantages here, of course you do not need to hesitate anymore to be able
to enjoy a pleasant atmosphere and a delicious meal. Already confirmed the menus you'll
enjoy having a sense of delicacy same standards when processed by employees of different
kitchen, because we have standards in every food recipes made. To be able to enjoy a varied
range of delicious dishes, you do not need to spend deeply for these menus is relatively
affordable. Then spatial caffe built ancient style with a blend of modern multiple angles.
The design is minimalist, it appears from the usual sofa and a few benches and mini bar are
impressive atmosphere typical of modern traditional. Thus, if a person is more creative and
innovative thinking can create new business opportunity.
2. Vision and Mission
a. The company's vision

Momyah Kitchen as a place that comfortable and interesting to all

people with classic and modern look, healthy food and beverages, and
enthused by the public.

b. The company's mission

1. Creating a delicious and hygienic food and beverages
2. Manufacture of food and beverages at affordable prices
3. Costumer satisfication is our priority

3. Aim

1) Take an active role in business and entrepreneurship in the culinary field

2) Market segment will serve the community through food and beverages
served with good quality, hygienic, healthy and nutritious food and health
standards required by everyone in general and hygiene in accordance with
the consumer-oriented companies.
3) Fostering a sense of satisfaction to the taste of food and beverages there
4) Establish friendship with subscribers
5) Getting the gains or profits.

Momyah Kitchen also provides facilities such as:

 Free Wifi
 Live Music
 Toilet
4. Marketing Strategy

The Marketing strategy of Momyah Kitchen will be a grand opening

promotion for the food & beverages for free on the first day and while the costumers
wait for their orders can take advantage of free wifi. This is to combine two different
generations with the concept of classic and modern. So costumers who intended not
only teenagers but also for all the general public so as not specific to certain people,
both young and old, workers, and students, locals and foreigners alike.

5. Location

Selection of area business locations in Kemang, South Jakarta. The place to

be planned for this effort is on the highway, close to the office, campus, and
housing. Consideration we choose these locations are:

 The location is strategic, because it is an activity center workers, students, and

the surrounding community
 The location is close to residental population, and the boarding students
 The location we had surveyed always crowded every day

Momyah Kitchen is open from 10:00 AM until 22:00 PM in which all people
can visit this kitchen during leisure time such as lunch breaks and after campus such
as dinner while doing their jobs.
6. Menu

A. Our Menu

1. Choco Banana :

-Meses Rp. 10.000,00

-Cashew Rp. 12.000,00

2. Sweet Pancake :

-Chocolate Rp. 20.000,00

-Strawberry Rp. 20.000,00

-Honey Rp. 20.000,00

-Greentea Rp. 20.000,00

3. Pudding:

-Chocolate Rp. 10.000,00

-Strawberry Rp. 10.000,00

-Oreo Rp. 15.000,00

-Banana Rp. 15.000,00

 4. Spaghetti Carbonara :

Rp. 30.000,00

5. Momyah Fried Rice :

-Sunny-side Up Rp. 20.000,00

-Special Rp. 25.000,00
-Crazy Rp. 23.000,00

6. Momyah Milkshake :
-Chocolate Rp. 15.000,00

-Vanilla Rp. 15.000,00

-Strawberry Rp. 15.000,00

-Mango Rp. 15.000,00

7. Tea O’ Ice :

-Small Rp. 8.000,00

-Large Rp. 10.000,00

8. Iced Cappuccino :

Rp. 10.000,00

9. Iced Lychee Tea :

 Rp. 12.000,00

B. Raw Of Materials

 Choco Banana is a blend of banana with chocolate, and added meses and
cashews
 Sweet Pancakes are a blend of flour, milk, baking powder, butter, sugar and
salt
 Pudding is a blend of coconut milk, flour, milk and chocolate with a soft
texture
 Spaghetti Carbonara is a mix of pasta, meat, eggs, butter, milk and cheese
with a delicious aroma
 Fried Rice blend of rice, chicken, eggs, meatballs, sausages, vegetables and
seasonings
 Momyah Milkshake
 Tea O’Ice
 Iced Lychee Tea
 Iced Cappuccino

7. Promotion Strategy
We promote our products at an early stage through word of mouth. How to find
out information on these products through famlet, banners affixed in front of our
kitchen and public places and crowded. Advertising on electronic media such
as TV, radio, mediated a time like newspapers and magazines. Promote to our
friends to come and promote it to our family and more. Spread through the
brochure and also in the mall, campus, housing, and certainly not forgotten through
the internet and social media is now more common interests such as instagram, path,
facebook, twitter, etc. In addition to the costs savings also have sample opportunity to
promote products. With quality product is assured, a strategic location, quality of
service, the price of competing products.
8. Payment System

Visitors can pay by cash or by credit card. In the event of a massive purchase
suppose untu an event such as a party in this kitchen give discounts to the buyer
because the kitchen is also receiving the message across with so turnover will more
quickly and easily benefit.

9. Profit

A. Variable Cost (Raw Materials Price Forecasts)

1. Choco Banana Rp. 150.000,00

2. Sweet Pancake Rp. 250.000,00

3. Pudding Rp. 200.000,00

4. Spaghetti Carbonara Rp. 350.000,00

5. Momyah Fried Rice Rp. 300.000,00

6. Momyah Milkshake Rp. 150.000,00

7. Tea O’Ice Rp. 50.000,00

8. Iced Cappuccino Rp. 100.000,00

9. Iced Lychee Tea Rp. 50.000,00 +

Total Variable Cost Rp. 1.600.000,00

B. Fixed Cost

1. Employee Salary Rp. 2.400.000,00

2. Rent Rp. 5.000.000,00

3. Maintenance of Equipment Rp. 1.000.000,00

4. Depreciation of Electrical and Telephone Rp. 500.000,00

5. Water Rp. 150.000,00

6. Transport Rp. 350.000,00 +

Total Fixed Cost Rp. 9.400.000,00

Total Overall Cost :

Total Variable + Total Fixed Cost :
Rp. 1.600.000,00 + Rp. 9.400.000,00 = Rp. 11.000.000,00

C. Capital

Capital /Person :

1. Muhammad Athallah Rafi Rp. 3.500.000,00

2. Afifah Fatin Rp. 3.500.000,00

3. Rashida An’am Shaliha Rp. 3.500.000,00

4. Sarah Santi Citra Nirmalasari Rp. 3.500.000,00 +

Total Capital Rp. 14.000.000,00

D. Sales

1. Choco Banana :

-Meses (10 x Rp 12.000) Rp 120.000,00

-Cashew (10 x Rp. 10.000) Rp 100.000,00+

 Rp 220.000,00

2. Sweet Pancake :

-All Variant (30 x Rp. 20.000) Rp 600.000,00

3. Pudding :

-Chocolate (10 x Rp. 10.000) Rp. 100.000,00

-Strawberry (10 x Rp. 10.000) Rp. 100.000,00

-Oreo (15 x Rp. 15.000) Rp. 225.000,00

-Banana (10 x Rp. 15.000) Rp. 150.000,00+

Rp. 575.000,00

4. Spaghetti Carbonara :
(10 x Rp. 30.000) Rp. 300.000,00
5. Momyah Fried Rice :
-Sunny-side Up (10 x Rp. 20.000) Rp. 200.000,00
-Special (10 x Rp. 25.000) Rp. 250.000,00
-Crazy (10 x Rp. 23.000) Rp. 230.000,00+
Rp. 680.000,00
6. Momyah Milkshake :
-All Variant (20 x Rp 15.000) Rp. 300.000,00
7. Tea O’ Ice :
-Small (10 x Rp. 8.000) Rp. 80.000,00
-Large (10 x Rp. 10.000) Rp. 100.000,00
8. Iced Cappuccino :

( 5 x Rp. 10.000) Rp. 50.000,00

9. Iced Lychee Tea :

( 5 x Rp. 12.000) Rp. 60.000,00+

 Total Sales 1 Day Rp. 2. 965.000,00

30 Days Rp. 88.950.000,00

PROFIT

Total Sales – Total Overall Costs

= Rp. 88.950.000,00 – Rp. 25.600.000,00

= Rp. 63.350.000,00

Profit/person

Rp. 63.350.000,00
4

= Rp. 15.837.500,00 (Gross Profit)

Profit – Capital

= Rp. 15.837.000,00 – Rp. 6.500.000,00

= Rp. 9.337.000,00 (Net Income)

10. Conclusions And Recommendations

A. Conclusion

From the above discussion that a kitchen should have a good product
excellence

 As the image of the taste of food and beverages produced, quality, product
quality and hygiene.
 How to serve a more unique and special to make it more attractive.
 The room facilities were so comfortable with a mix of classic and modern.

B. Suggestions

In order for the kitchen quality is maintained and can compete with the
other kitchen it is necessary to pay attention to things like the following

 Every week kitchen can provide the latest menus.

 His facility could be better
 Increasing the number of labor
Link presentation:

(http:// https://www.youtube.com/watch?v=7COPZTLSvVk)