'COMMUNICATION FOR A PURPOSE

&
CONVEYING MESSAGES THROUGH
WRITTEN COMMUNICATION'

GROUP 1
OBJECTIVES
Recognize the importance of purposive communication in the 21st
century;

Discuss the basic guidelines in communicating for a purpose.

Discuss the importance of written

communication to convey messages;

Familiarize yourselves with the methods of

paragraph development

Demonstrate the ability to write an Opinion Essay.

Communication for a purpose

“Information is giving out,

communication is getting through”
-Sydney J. Harris
 To express and not to impress is the
basic rule of communication in 21 st

century, whether in oral or written form.

Conventional ways of disseminating
information have evolved into digitization, they
do function as intended by the senders or authors.
Feedback however is either positive or negative
depends how the message have been crafted.
 Purposive communication is all about obtaining, providing,
and disseminating information to move people to action
through persuasion or argumentation.

SOCIAL
COMMUNICATION
PURPOSIVE
COMMUNICATION

TECHNICAL
COMMUNICATION
Figure 5.1 Purposive Communication as
Technical and social communication.
Similarities and differences
Purposive communication, social communication, and technical
communication are all types of communication, they are all used to
communicate a message, and they can be used to achieve a variety of
purposes.

Purposive communication is used to achieve a specific goal. Social

communication is used to build relationships. Technical communication
is used to convey information.
CONVEYING MESSAGES THROUGH
WRITTEN COMMUNICATION'

“The medium is the message.”

- Marshall McLuhan
 SOCIAL
MEDIA
FACEBOOK
POSTS

WRITTEN
COMMUNICATION BLOGS

Twitter allows its users to connect by

TWEETS
following each other, while Facebook encourages
users to add one another as friends. Both services
also allow users to tag others in their posts,
These social media are some of
meaning that the post will appear in the tagged
the example of medium. Medium
person's news feed.
is a system or channel through
which a speaker or writer
With a blog, you own the site and can addresses their audience. 
change a post's length, its design, the
marketing, and anything else you could All social media presented has a written
want to change. communication.
Written Communication
Writing an essay to inform or persuade entails the following:

o Decide on the topic.

o Prepare an outline or diagram of your ideas.
o Formulate a thesis statement.
o Write the introduction.
o Write the body.
o Decide on the main points.
o Write the supporting ideas.
o Elaborate on the supporting ideas.
o Write the conclusion.
o Add information, when needed, upon editing and proofreading.
Methods of paragraph Development
1. Definition
Explains the meaning of a concept or an idea by showing the details, giving
examples, describing, analyzing using symbols, antonyms and the like; explain
technical terms and jargon to prepare the intended reader for the topic to be
discussed.
 2. Classification
Breaks down information into
parts in order to simply a
concepts or to explain a series of
things by discussing their
individual parts.
3. Process
Describes a series of
connected actions
chronologically, which the
outcome is a product, a natural
phenomenon, a mechanical
process, or an effect of some
kind.
4. Comparison and Contrast Similarities and differences
between persons, things, events
or ideas.
 5. Cause and Effects
The reason of state,
condition, or a
phenomenon and
its consequences or
result.
 6. Narration
Tells a story in the
order of
occurrence.
 The Essay in a Three-Poled Frame
An essay maybe anchored on a three-poled frame o of references, according to
Adlous Huxle.
1. Personal (autobiography)- to describe what he wants to
convey.

2. Concrete-Particular (Objective Factual)- writer’s anchors his

judgment and perceptions on relevant and factual data.

3. Abstract-universal- writer relies on better abstractions than

on personal experiences or facts.
Three Major Reasons Why Essays
are Written
oTo inform
oTo explain
oTo persuade
The Opinion Essay
Presents an argument for the following reasons:
1. To convince others that one’s stand on an issue is reasonable;
2. To influence others in their way of thinking; and
3. To persuade others to change their way of views and take the desired action.

The Building Blocks of Formulating an Argument

Claims Reasons Evidence

Verifiable statements
or facts issues of faith Must be supported by Support facts statistics
or belief matters of examples authorities
reasons that the
simple opinion or anecdote case studies
audience will accept. actual evidence.
personal taste.
Formulating an Opinion Essay
1. Introduction
a. Establish that an argument exists by discussing its background .
b. Take a position (thesis)

2. Body
c. Provide Evidence/s to defend your position.
d. Refute the position with evidence paragraphs.

3. Conclusion
Restate your position in terms of the argument defended or refuted.
Here's are the example of;