QUANTITATIV

E RESEARCH
Norman A. Reyes
QUANTITATIV
E RESEARCH
uses scientifically collected and
statistically analyzed data to
investigate observable phenomena.
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A PHENOMENON
is any existing or observable
fact or situation that we want to
unearth further or understand.

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 VE
RESEARCH
It is scientific for the fact
that it uses a scientific
method in designing and
collecting numerical data.
 ONCE DATA IS
COLLECTED, IT WILL
UNDERGO STATISTICAL
ANALYSIS LIKE
PEARSON’S R, T-TEST AND
ANALYSIS OF VARIANCE
(ANOVA) FOR ANALYSIS.
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NUMERICAL DATA ARE
GENERALLY EASIER TO
COLLECT THAN
DESCRIPTIONS OR
PHRASES USED IN
QUALITATIVE
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RESEARCH.
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EXAMPLES OF RESEARCH DATA
EXPRESSED IN NUMBERS.
• student’s grades in different subjects
• number of hours of engagement in social
media platforms of teens
• percentage of consumers who prefer the
color blue for soap packaging
• average of daily Covid-19 patient recovery
per region 20XX PRESENTATION TITLE 7
 Some data, on the other
hand, are not directly
countable and thus require
conversion from non-
numerical information into
numerical information.
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 Characteristics of
quantitative research

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 1. Large Sample Size.
To obtain more meaningful
statistical result, the data
must come from a large
sample size.
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 2. Objectivity.
Data gathering and analysis of
results are done accurately,
objectively, and are unaffected
by the researcher’s intuition and
personal guesses.
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3. Concise Visual Presentation.
Data is numerical which makes
presentation through
graphs, charts, and tables possible
and with better conveyance and
interpretation.
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4. Faster Data Analysis.
The use of a statistical tools gives
way for a less time consuming
data analysis.

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5. Generalized Data.
Data taken from a sample can be
applied to the population if
sampling is done accordingly,
i.e., sufficient size and random
samples were taken.
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6. Fast and Easy Data Collection.
uses standardized research
instruments that allow the
researcher to collect data from a
large sample size efficiently.
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7. Reliable Data.
Data is taken and analyzed
objectively from a sample as a
representative of the population,
making it more credible and
reliable for policymaking and
decision making.
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8. High Replicability.
can be repeated to verify findings
enhancing its validity, free from
false or immature conclusions.

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 THE FOLLOWING
ARE THE
ADVANTAGES OF
QUANTITATIVE
RESEARCH OR
ITS STRENGTHS:
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 Very objective

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 Numerical and quantifiable data
can be used to predict outcomes.

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 Findings are generalizable to
the population.

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 There is conclusive
establishment of cause and effect

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 Fast and easy data
analysis using statistical
software.

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 Fast and easy data
gathering

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 Quantitative research
can be replicated or
repeated.

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 Validity and reliability
can be established

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 The following are
the disadvantages
of quantitative
research or its
weaknesses:

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 It lacks the
necessary data to
explore a problem
or concept in
depth.

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 It does not provide
comprehensive
explanation of
human
experiences.

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 Some information
cannot be
described by
numerical data
such as feelings,
and beliefs.
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 The research
design is rigid and
not very flexible.

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 The participants
are limited to
choose only from
the given
responses.
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 The respondents
may tend to
provide inaccurate
responses.
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 A large sample size
makes data
collection more
costly.
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 Write TRUE if the
statement describes
quantitative research
and FALSE if it is
incorrect.
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 1. Quantitative data can be
presented using tables and
graphs.

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2. The results of quantitative
research can be used to
generalize and predict.

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3. Quantitative research is
flexible so at any stage, the
study may change.

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4. Quantitative data are
more credible, reliable, and
useful than qualitative data.

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5. The research study cannot
be replicated or repeated
because it is unique in every
case.

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6. Data are in the form of
numbers and analyzed
statistically.

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7. Data analysis is an on-
going process. It can be done
at any stage of the process.

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8. The behavior of the
participants is observed and
is critical to the analysis of
results

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9. Analysis of data is less
time-consuming.

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10. In quantitative research,
the researcher participates
and engages the participants
in the study
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1. Compare quantitative and
qualitative research.
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2. What will make you
decide to choose quantitative
research inspite its
weaknesses.
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THANK YOU
Norman A. Reyes

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