PRINCIPLES OF

EFFECTIVE
SPEECH
WRITING AND
DELIVERY
 PRINCIPLES OF SPEECH WRITING
 
There are so many different speeches that you can write, fitting for a whole
range of different events.
 
Audience analysis- entails looking into the profile of your target audience. This
is done so you can tailor-fit your speech content and delivery to your audience. The
profile includes the following information;
- demography (age range, male-female ratio, educational background and
affiliations or degree program taken,nationality, economic status, academic or
corporate designations)
- situation (time, venue, occasion, and size)
- psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies,
and needs)
 Three Main Types of Speech
 
An informative speech provides the audience with a clear
understanding of the concept or idea presented by the speaker.
An entertainment speech provides the audience with
amusement.
A persuasive speech provides the audience with well-argued
ideas that can influence their own beliefs and decisions.
 
RULES IN EFFECTIVE SPEECH
WRITING
Rule 1: Know the conversational style of the speaker.

Rule 2: There must be a meaningful central message.

Rule 3: There must be absolutely no errors in fact

Rule 4: The “KISS” rule applies. Keep it short and simple.

Rule 5: Keep your sentences short, snappy and simple.

•PRINCIPLES OF SPEECH DELIVERY
•
•ARTICULATION- this refers to the speaker’s skill in
pronouncing the words of the speech since clear diction effectively
transmits the message.
• Utterance or enunciation
• Breathing, Phonation, Resonation and Articulation
• 
•Breathing – get air into a storage chamber
•Phonation – process wherein you force air into vibration by the act
of the vocal folds.
•Resonation- in which your mouth, nose and throat cavities amplify
the sound so you can hear it.
•Articulation- modify the sound by movement of the teeth, tongue
and lips into recognizable patterns.
 •MODULATION – refers to
the speaker’s ability to adjust
or manipulate the resonance
and timbre of one’s voice.
This also means the fine-
tuning of the pitch or tone of
voice that helps the audience
clearly hear and understand
the lecture, presentation and
This Photo by Unknown Author is licensed under CC BY-SA
speech delivered.
•STAGE PRESENCE - This refers to the speaker’s
ability to “own” the stage, filling it with one’s
personality and projecting it to the audience or
group of listeners. This also means the sum total of
all the qualities that keep the audience engaged
while delivering a speech.
•SPHERE OF STAGE PRESENCE
• Appearance and comfort
• Body posture and attitude
• Tone of the speech
• Use of stage space
•RAPPORT WITH AUDIENCE (FACIAL
EXPRESSIONS, GESTURES and
MOVEMENT)
•– This entails the relationship and atmosphere
built by the speaker towards the audience
during the communication process.
• FACIAL EXPRESSIONS- manifest facial
expression naturally by freeing yourself of
inhibition .
• Avoid planning or rehearsing facial
expressions in advance for they should be
directed by the meaning of the words being
conveyed
• MOVEMENTS / BODILY
ACTIONS- are supplements to
good speech with its being
transformed into actual
replacement for the audible code.
Its uses include: (a) adjusting to
the speaking situation; (b)
securing and maintaining interest
and attention; (c) clarifying
meaning and (d) attaining
emphasis in speech.
• GESTURES - are purposive movements of some
parts of the body, but not the entire body. These
include movements of heads, shoulders, arms and
occasionally feet. These are all physical This Photo by Unknown Author is licensed under CC BY-SA-NC

movements that represent concretely the ideas

and emotions of the speaker. These are also the
products of the inner impulses and forces of
thoughts of a speaker.

This Photo by Unknown Author is licensed under CC BY-NC-ND